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Startup ecosystems can be fragmented, competitive, and hidden to newcomers, which is detrimental for local startups and community growth. The Startup Ecosystem Canvas seeks to provide local entrepreneurs with a clear list of resources for every stage of their startup journey, and outline a basic framework for communities to map their ecosystem.

With applications for the New York City Founder Institute coming to a close, we are excited to release the newly updated New York Startup Ecosystem Canvas v2 below! It was developed by the New York City Founder Institute and local leaders Kevin Siskar and Ramphis Castro.

More input is needed, so please leave your comments on this collaborative Google document, and it will be considered for the next update.

Are you looking to start a company in New York?  Then apply to the New York Founder Institute today.

You can also see the current infographic at http://fi.co/new_york_canvas.

 

Startup Stages


There is no one right way to build a technology company, but for the sake of simplicity we have outlined a basic, common, sequential framework.

1. Idea Stage

This is where new entrepreneurs get inspired, learn best practices, develop skills, validate ideas, and begin to build their team and product.

     A. Inspire

    • Startup Media: Centralized local information, listings, and news. (i.e. startup blogs/ publications/ lists/ FB groups/ newsletters)
      1. AVC
      2. AlleyWatch
      3. Digital.NYC
      4. Jordan Cooper
      5. New York Startup
      6. New York Startup Hub
      7. New York Tech Blog
      8. New York Venture Hub
      9. Siskar.co
      10. Startup Digest NYC
      11. Tech.CO NYC
      12. Tech and the City
      13. Xconomy
    • Inspirational Events: Open, inclusive, beginner startup events (i.e. Startup Weekend, idea fairs, and inspirational meetups)
      1. The Business of Startups
      2. Data Driven NYC
      3. Inside Startups Club
      4. Israeli Startups NYC
      5. KSE NYC
      6. NYC European Tech
      7. New York Startup Career Network
      8. New York Startup District
      9. Startup 2 Success NYC
      10. Startup Office Hours NYC
      11. Startup Weekend NYC
      12. StartupBus NYC
      13. Startups in High Heels
      14. Startups Pioneers
      15. TechDay NY
      16. Uncubed NYC
      17. Women in NYC Startups

     B. Educate

    • Best Practices: Beginner knowledge-sharing events. (i.e. beginner events that serve to educate more than inspire, like Startup Founder 101, etc).
      1. Access Silicon Valley NYC
      2. Empire Startups: Marketing Meetup
      3. FinTech Startups
      4. Global Startups NYC
      5. Jump Into Startups NYC
      6. NYC Tech Startups
      7. New York Entrepreneurs & Startups
      8. Small Business from Concept to Startup
      9. Startup Founder 101 NYC
      10. Startup Grind NYC
      11. Startup Institute NYC
      12. Startup Socials NYC
      13. The Startup Station
      14. Venture Out NYC
    • Training & Feedback: Skill & Idea development. (Ex. bootcamps and comprehensive training programs, like Founder Institute, etc)
      1. 3 Day Startup NYC
      2. Alley Startup Bootcamp NYC
      3. App Academy
      4. Byte Academy
      5. CTO School
      6. Dev Bootcamp NYC
      7. Flatiron School
      8. Founder Institute NYC
      9. Fullstack Academy
      10. General Assembly
      11. Launch Academy
      12. Lean Startup Machine NYC
      13. Local Food Lab
      14. Make School
      15. Metis
      16. NYC Generation Tech
      17. New York Code and Design Academy
      18. Orbital NYC
      19. Recurse Center
      20. Silicon Alley Tech Meetup
      21. Startup Bootcamp NYU
      22. Startup Ecology New York
      23. Startup Fordham
      24. Startup Leadership NYC
      25. Startup Sales Bootcamp
      26. Startup Strategies New York
      27. StartupDelta Bootcamp NYC
      28. Traction NYC
      29. Turn to Tech
      30. Zahn Center NYC

     C. Validate

    • Team Formation: Resources for teaming up. (i.e. events or other resources that facilitate early-stage recruitment and cofounder matching)
      1. BrandGarage NYC
      2. CoFounders Lab NYC
      3. CoInvent NYC
      4. CollabFinder
      5. Cornell Entrepreneur Network
      6. Entrepreneurs' Organization
      7. Founder2Be
      8. FoundersNation
      9. In Good Company
      10. The Indus Entrepreneurs
      11. NYC Business Networking Group
      12. NYC Startup CEO/CTO Meetup
      13. NYC Technology Startups
      14. NYU Entrepreneurs Network
      15. StartOut NYC
      16. Startup Palooza
      17. Startups Helping Startups
      18. Startups Working Together
      19. Women 2.0 NYC
    • Build First Product: Hackathons & resources to build. (i.e. hackathons and other builder-focused events and resources)
      1. AEC Hackathon
      2. AngelHack
      3. BattleHack
      4. C/I Hackathon
      5. CodeCrew NY
      6. CodeDay NYC
      7. Disrupt NY Hackathon
      8. FinTech Hackathon
      9. Girl Develop It
      10. Hack 2040
      11. Hack NY
      12. HackerNest NYC
      13. Hackster Hardware Weekend
      14. Ladies Who Code
      15. NEW INC X DEEP LAB Hackathons
      16. New York Python Meetup Group
      17. ProtoHack
      18. Rhythm and Time Hackathon
      19. SpaceApps NYC
      20. StrategyHack
      21. VR Hackathons

 

2. Launch Stage

In this stage, entrepreneurs establish and formalize the company, develop the product, get feedback from customers, and prepare for the next step.

     A. Start

    • Establish: Law firms & banks for startups
      1. Buchwald & Associates
      2. Capital One Bank
      3. Chase Bank
      4. Cohen Schneider & O'Neill
      5. Cowan DeBaets Abrahams & Sheppard LLP
      6. Dentons
      7. Eric N. Cohen & Associates
      8. General Standards Startup Lawyers
      9. Gunderson Dettmer
      10. HSBC
      11. Frankfurt, Kurnit, Klein, and Selz 
      12. Howard M. Cohn & Associates
      13. Law Office of Oliver Platz
      14. Law Offices of Craig Delsack, LLC
      15. Law Offices of Jeremy S. Sussman
      16. Loeb & Loeb
      17. Lowenstein Sandler
      18. Sheppard Mullins
      19. Cooley
      20. Mavronicolas & Dee LLP
      21. Munoz Law PC
      22. PNC Bank
      23. Pillsbury Winthrop
      24. Prywes Schwartz, PLLC
      25. Sharma & DeYoung LLP
      26. First Republic Bank
      27. BBVA Compass
      28. Silicon Valley Bank
      29. Square 1 Bank
      30. TD Bank
      31. Thomas Law Firm
      32. Tjong & Hsia LLP
      33. Wilson Sonsini Goodrich & Rosati
    • Workspace: Co-working and flexible workspaces (note: “official” office space goes in 3.1.a. Infrastructure)
      1. AlleyNYC
      2. Bat Haus
      3. Collab
      4. cowork.rs
      5. civic hall
      6. District CoWork
      7. Ensemble
      8. Fueled Collective
      9. Grand Central Tech
      10. Grind
      11. Neuehouse
      12. New Work City
      13. The Productive NYC
      14. Projective Space
      15. SoTechie Spaces
      16. Spark Labs NYC
      17. Sunshine NY
      18. TechSpace
      19. WeCreate NYC
      20. WeWork NYC
      21. Wix Lounge
      22. WorkHouse NYC
      23. The Yard

     B. Develop

    • Formalize: Accounting, development and HR for early-stage startups. (search “startup accounting”, “startup book-keeping”, “headhunters”, “software development”
      1. 52 Ltd.
      2. 212 Tax
      3. Applico
      4. Bernard Shapiro CPA
      5. Candela & Associates, LLC
      6. CitrusByte
      7. Clutch Talent
      8. Fueled
      9. Goldfine CPA
      10. The Hired Guns
      11. Icreon
      12. IronPaper
      13. JumpStart
      14. Linda A Hamilton CPA
      15. Lounge Lizard
      16. Marcum Accountants
      17. Mark E. Feinsot, CPA
      18. Medows CPA
      19. Messapps
      20. Mojotech
      21. Nexus
      22. Pace Accounting
      23. Penda Aiken
      24. PeopleConnect Staffing
      25. Posse
      26. Ratafia & Company, CPAs
      27. Spear CPA CFP
      28. Spritzer, Kaufman & Company LLP
      29. VJN & Associates, CPAs
      30. WillowTree
    • Prepare for Seed: Incubators and advanced mentorship. (i.e. advanced knowledge sharing, later stage events and resources)
      1. BMW i Ventures
      2. BXL Business Incubator
      3. BeeSpace NYC
      4. Black Ocean
      5. Bronx Business Bridge Incubator
      6. CFDA Fashion Incubator
      7. Digital Harvest Capital
      8. DUMBO Incubator
      9. Entrepreneur Space
      10. FinTech Innovation Labs
      11. Founder Labs
      12. HBK Incubates
      13. Harlem BioSpace
      14. Harlem Garage
      15. The Hatchery
      16. iNCUBATION fUND
      17. Kick Incubator
      18. Made in NY Media Center
      19. MakerSpace
      20. Manufacture New York
      21. RedMetal Foundry
      22. Startup Next NYC
      23. Tipping Point Partners
      24. Urban Future Lab
      25. Varick Street Incubator

     C. Launch

    • Seed Accelerators: Seed funding mentor programs (Techstars-style programs that provide funding)
      1. 500 Startups
      2. ASTIA
      3. Barclays Accelerator
      4. BetaWorks
      5. Blueprint Health
      6. Brand Knew
      7. Center 4
      8. Consigliere
      9. DreamIt Ventures
      10. Entrepreneurs Roundtable Accelerator
      11. First Growth VC
      12. INGK Labs
      13. Kaplan EdTech Accelerator
      14. NYC Seed
      15. R/GA Accelerator
      16. Rose Tech Ventures
      17. Samsung Accelerator
      18. Socratic Labs
      19. SpringBoard Accelerator
      20. TechStars
      21. TrendSeeder
      22. Value Stream Labs
      23. WorkBench
      24. XRC Labs
    • Pitch & Demo: Show local startups for investment (i.e. demo days for companies seeking seed investment)
      1. Brooklyn Elevator Pitch Competition
      2. CoInvent NY Startup Demo Night
      3. ERA Demo Day
      4. FinovateFall 2015
      5. Five Boro Pitch Slap
      6. Flashpoint New York City Demo Day 2015
      7. Global Innovator Mobile Demo Night
      8. Hatchery: Are You Serious?
      9. India Demo Day
      10. NYC Demo Day
      11. NewFinance Open Mic & Demo evening
      12. Startout NY Demo Day and Networking 2015
      13. Startup Pitch Night NYC
      14. SwitchPitch
      15. TechWeek LAUNCH
      16. Telling Your Startup's Story NYC

 

3. Growth Stage

Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding, angels, VCs, and ways to connect them to startups.

     A. Recognition

    • Investor Networking:  Connect professional investors with founders. (i.e. events or groups that facilitate connections with professional investors)
      1. # Startup
      2. Brooklyn Startups
      3. Foodshed Investors NY
      4. Institute for Private Investors
      5. Investors’ Circle
      6. Keiretsu Forum
      7. MIT Enterprise Forum of New York City
      8. NYC Startup Garage
      9. New York City Startup: Idea to IPO
      10. New York Entrepreneurs and Startup Network
      11. New York Investing Meetup
      12. New York Investment Network
      13. New York Private Equity Forum
      14. New York Private Equity Network
      15. Slow Money NYC
      16. Startup Nation NYC
      17. The Trading Show NYC
      18. Worldwide Investor Network
    • Major Media: Mainstream local business press. (i.e. major local or regional publications that frequently champion local businesses)
      1. CBS New York
      2. CNBC
      3. Crain’s New York Business
      4. NY1 News
      5. New York Business Journal
      6. New York Daily News
      7. New York Post
      8. New York Times
      9. Newsday
      10. The Next Web
      11. TechCrunch
      12. Wall Street Journal

     B. Funding

    • Angels / Micro-VCs: Seed-stage investors  
      1. Andy Weissman
      2. Anil Dash
      3. Barelli Brothers
      4. Brian S. Cohen
      5. Charlie O’Donnell
      6. Chris Dixon
      7. Chris Hollod
      8. David Lifson
      9. David Tisch
      10. David Beatty
      11. Digital Irish Angels
      12. Edge Harris
      13. Eric Hippeau
      14. Erick Schonfeld
      15. Esther Dyson
      16. Fabrice Grinda
      17. Gaingels
      18. Gary Vaynerchuk
      19. Golden Seeds
      20. James Altucher
      21. Jeff Bussgang
      22. Jeff Pulver
      23. Jonathan Hakkakian
      24. John Frankel
      25. Kal Vepuri
      26. Kevin Colleran
      27. Mark Peter Davis
      28. Michael Parekh
      29. Mo Koyfman
      30. Nat Turner
      31. New York Angels
      32. Peter Bordes
      33. Rob Go
      34. Robin Chan
      35. Roger Ehrenberg
      36. Rubicon Venture Capital
    • Venture Capitalists: Series A and beyond
      1. Abundance Partners
      2. Alpha Prime Ventures
      3. Bloomberg Beta
      4. BOLDstart Ventures
      5. Bowery Capital
      6. BoxGroup
      7. Brand Foundry Ventures
      8. Canaan Partners
      9. Eniac Ventures
      10. ff Venture Capital
      11. Gotham Ventures
      12. Greycroft Partners
      13. High Line Venture Partners
      14. High Peaks Venture Partners
      15. Initialized Capital
      16. iNovia Capital
      17. Interplay Ventures
      18. Lerer Hippeau Ventures
      19. Milestone Venture Partners
      20. Notation Capital
      21. Quotidian Ventures
      22. Red Sea Ventures
      23. RedSwan Ventures
      24. Rho Ventures
      25. Scout Ventures
      26. Silas Capital
      27. Union Square Ventures
      28. Warbros Venture Partners
      29. White Star Capital

     C. Growth

    • Infrastructure: Office space, HR, local business insurance. (i.e. office space/ HR/ insurance providers for capital-rich companies to grow and scale)
      1. CityFeet
      2. Corporate Suites
      3. Edison Offices
      4. Heffernan Insurance Brokers
      5. Helix WorkSpace
      6. Kiwi Partners
      7. LoopNet
      8. Lucas Group
      9. New York Office Space
      10. Office Sublets
      11. P & G Insurance
      12. Regus
      13. Rice & Associates LLC
      14. Rubin Group
      15. Schaefer Enterprises, Inc.
      16. Ventura Insurance
      17. Virgo Business Center
    • Expansion: Growth accelerators/consultants. (i.e. programs and business consultants for capital-rich companies to grow and scale)
      1. Bain & Company
      2. Capgemini
      3. FTI Consulting
      4. Fahrenheit 212
      5. The Grayson Company
      6. KPMG
      7. L.E.K.
      8. Mighty Things
      9. New York Business Consultants
      10. PwC
      11. Protiviti
      12. Rudofsky Associates
      13. Smart Design
      14. Undercurrent

     D. Success Stories

Successful homegrown companies that have raised significant institutional funding, employ a large workforce, or have achieved liquidity.

      1. Adaptly
      2. Amicus
      3. AppNexus
      4. Artsy
      5. Behance
      6. Bitly
      7. Bonobos
      8. Buzzfeed
      9. Blue Apron
      10. Casper
      11. Codecademy
      12. Contently
      13. Cover
      14. Chartbeat
      15. Double Click
      16. Digital Ocean
      17. Etsy
      18. General Assembly
      19. Gilt 
      20. Grubhub
      21. Foursquare
      22. Karma
      23. Meetup
      24. Makerbot
      25. MoPub
      26. NextJump
      27. OpenSky
      28. Plated
      29. RecycleBank
      30. Rebelmouse
      31. SeatGeek
      32. Skillshare
      33. SocialFlow
      34. Stack Exchange
      35. Skillshare
      36. StepOut
      37. Strikingly
      38. Squarespace
      39. Seamless
      40. Vice News
      41. Thumb
      42. Timehop
      43. Thrillist
      44. Tumblr
      45. Venmo
      46. Vayable
      47. Warby Parker
      48. Yipit
      49. ZocDoc
      50. WeWork

 

Supporters


To facilitate the steps, every ecosystem needs strong supporters.

1. Evangelists

Successful local founders who lead the ecosystem & frequently mentor newbies. 

  1. Adam Berk
  2. Brian Frumberg
  3. Brooke Partelow
  4. Charles Huang
  5. Cheni Yerushalmi
  6. David Levy
  7. Eli Katz
  8. Flak DiNenno
  9. Hrishi Dixit
  10. Jerelyn Rodriguez
  11. Johnny Negretti
  12. Kevin Siskar
  13. Lachlan Hardy
  14. Lior Vaknin
  15. Marian Weber
  16. Mark Caron
  17. Matthew Hooper
  18. Mitchell Golner
  19. Peter Bell
  20. Ramphis Castro
  21. Ron Feldman
  22. Roy Malkin
  23. Sachin Jade
  24. Satyajit Roy
  25. Saul Hansell
  26. Scott Sigel
  27. Sonya Spann
  28. Sylvie Lekarakos

 

2. Government

Public organizations that facilitate local economic development

  1. Albert Einstein College of Medicine
  2. Brooklyn Chamber of Commerce
  3. Business Mentor NY
  4. Greater New York Chamber of Commerce
  5. Innovate NY
  6. Manhattan Chamber of Commerce
  7. NYC Craft Entrepreneurship Program
  8. NYC Innovation
  9. New York City Department of Information Technology & Telecommunications
  10. New York City Department of Small Business Services
  11. New York City Economic Development Corporation
  12. New York City Hispanic Chamber of Commerce
  13. New York Women's Chamber of Commerce
  14. Partnership for New York City
  15. Public Service Innovation
  16. Queens Chamber of Commerce
  17. Swedish-American Chamber of Commerce New York
  18. Women Entrepreneurs Challenge NYC

 

3. Talent

Major local business or tech universities and employers that attract and retain local talent.

A. Local Universities (with prominent technical or business programs)

    1. City University of New York
    2. Columbia University
    3. Cornell University
    4. Fordham University
    5. Manhattan College
    6. NYU
    7. The New School
    8. Yeshiva University

B. Local Tech Employers

    1. AOL
    2. Apple
    3. Appnexus
    4. Cisco Systems
    5. Citigroup
    6. Dell
    7. Facebook
    8. Google
    9. JPMorgan Chase & Co.
    10. L-3 Communications
    11. LogicWorks
    12. Microsoft
    13. News Corp
    14. Rockstar Games
    15. Samsung C&T America, Inc.
    16. Sony
    17. Time Warner
    18. Verizon Communications
    19. Viacom
    20. Virgin Media

 


 

Learn more about the Startup Ecosystem Canvas here, and leave us your thoughts on the NYC Canvas on this collaborative Google document, or on Twitter using the hashtag #ecosystemcanvas. This is a perpetual work in progress, and it will be updated frequently, so we want your feedback!

Are you looking to start a company in New York?  Then apply to the New York Founder Institute today.

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