Perfecting Your One Sentence Pitch
As a startup founder, you will pitch your business thousands of times to potential customers, partners, team members, investors, and more.
When you pitch, you need to grab the listener's attention quickly, and communicate all of the core elements of your idea in a clear and concise manner. In order to do this, the Founder Institute recommends using the simple one-sentence pitch format described below.
In the short video below, Adeo Ressi, Founder & CEO of the Founder Institute, explains the One Sentence Pitch in full:
Frequently Asked Questions
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It is short by design. The goal of the one-sentence pitch is to quickly establish an immediate understanding about your business, so that more fruitful conversation can follow.
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You will need to quickly pitch your business hundreds, if not thousands, of times before you are ready to build a pitch deck. You can’t build a good home without a good foundation. Perfect the one-sentence pitch, THEN you’ll know how to build a great deck.
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Good entrepreneurs never stop pitching, because getting feedback on your pitch is the most effective way to test what messages resonate. In any given day, a good entrepreneur may pitch their business to a potential employee, partner, customer, connector, or investor.
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Check out the list of free Founder Institute events at FI.co/events.
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,500 entrepreneurs raise over $1.85BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.