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Startup ecosystems can be fragmented, competitive, and hidden to newcomers, which is detrimental for local startups and community growth. The Startup Ecosystem Canvas seeks to provide local entrepreneurs with a clear list of resources for every stage of their startup journey, and outline a basic framework for communities to map their ecosystem.

With applications for the Moscow Founder Institute coming to a close, we are excited to release the Moscow Startup Ecosystem Canvas, which is currently in Draft v1 below! It was developed by the Moscow Founder Institute and local leaders 

More input is needed, so please leave your comments on this collaborative Google document, and it will be considered for the next update.

You can also learn more about the Startup Ecosystem Canvas project https://FI.co/canvas.

Startup Stages


There is no one right way to build a technology company, but for the sake of simplicity we have outlined a basic, common, sequential framework.

1. Idea Stage

This is where new entrepreneurs get inspired, learn best practices, develop skills, validate ideas, and begin to build their team and product.

  • Inspire
    • Startup Media: Centralized local information, listings, and news. (i.e. startup blogs/ publications/ lists/ FB groups/ newsletters)
      1. East-West Digital News

      2. firrma.ru

      3. Geektimes

      4. Habrahabr

      5. rusbase.vc

      6. SiliconRus.com

      7. Startup Digest

      8. Startup Hub

      9. The Village

    • Inspirational Events: Open, inclusive, beginner startup events (i.e. Startup Weekend, idea fairs, and inspirational meetups)
      1. Digital October

      2. Harvest

      3. HSE-INC

      4. Retail New Wave

      5. Startup Weekend

      6. #TCEH

  • Educate
    • Best Practices: Beginner knowledge-sharing events. (i.e. beginner events that serve to educate more than inspirate)
      1. Digital October

      2. HSE-INC

      3. Startup Women

      4. Startup suite

    • Training & Feedback: Skill & Idea development. (Ex. bootcamps and comprehensive training programs)
      1. Founder Institute

      2. GVA Launch Gurus Startup Academy

      3. Lean Startup Machine

      4. MetaBeta Accelerator

      5. Skolkovo Startup Academy

      6. Startup Leadership Program

      7. #tceh_edu

  • Validate
    • Team Formation: Resources for teaming up. (i.e. events or other resources that facilitate early-stage recruitment and cofounder matching)
      1. Harvest

      2. Early Birds

      3. MeYou

      4. Mobilefest

      5. Napartner

      6. #poSEEDelki

      7. Teamfinding

    • Build First Product: Hackathons & resources to build. (i.e. hackathons and other builder-focused events and resources)
      1. Список ближайших хакатонов в Москве

      2. Hackaphone

      3. Positive Hack Days

      4. Start2Up

      5. Хакатоны  QIWI Universe

2. Launch Stage

In this stage, entrepreneurs establish and formalize the company, develop the product, get feedback from customers, and prepare for the next step.

  • Start
    • Establish: Law firms & banks for startups
      1. СБ Банк

      2. DLA

      3. Orrick

      4. Sedov-Yampolskiy

      5. Seneschal Neyman

      6. Пробизнесбанк

      7. Центр управления законом

    • Workspace: Co-working and flexible workspaces
      1. Cabinet Lounge

      2. DI Telegraph

      3. Коворк на крыше

      4. Рабочая станция

      5. Атмосфера

      6. https://kl10.ch

  • Develop
    • Formalize: Accounting, development and HR for early-stage startups.
      1. A-TAK

      2. Digital HR

      3. Evil Martians

      4. NTR Lab

      5. Progress Engine

      6. Кнопка

    • Prepare for Seed: Incubators and advanced mentorship. (i.e. advanced knowledge sharing, later stage events and resources for startup teams)
      1. Акселератор МетаБета

      2. API Moscow

      3. Generation S

      4. Global TechInnovation

      5. HSE-INC

      6. ФРИИ преакселератор

  • Launch
    • Seed Accelerators: Seed funding mentor programs. (i.e. Techstars and similar programs that provide seed-funding)
      1. Бизнес-инкубатор МГУ

      2. ФРИИ

      3. Yandex Tolstoy Camp

    • Pitch & Demo: Show local startups for investment (i.e. demo days for companies seeking seed investment)
      1. Russian Internet Week

      2. Skolkovo Startup Village

3. Growth Stage

Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding, angels, VCs, and ways to connect them to startups.

  • Recognition
    • Investor Networking: Connect professional investors with founders. (i.e. events or groups that facilitate connections with professional investors)
      1. Клуб бизнес-ангелов ФРИИ

      2. Office hours by #tceh (публикуется на)

      3. StartupPoint

      4. Starttrack

      5. Venture club

    • Major Media: Mainstream local business press. (i.e. major local or regional publications that frequently champion local businesses)
      1. RBC

      2. SLON

      3. Ведомости

      4. Коммерсантъ

  • Funding
    • Angels / Micro-VCs: Seed-stage investors
      1. Altair Capital

      2. Александр Бородич

      3. Вячеслав Давыденко  

      4. Национальная ассоциация бизнес-ангелов

      5. Michael Demidov

      6. Павел Черкашин

      7. Игорь Рябенький

      8. Starta Capital

      9. Venture Angels

      10. Vestor.in

      11. ФРИИ

    • Venture Capitalists: Series A and beyond
      1. iTech Capital

      2. Life.Sreda

      3. Maxfield Capital

      4. RUN Capital

      5. Runa Capital

      6. Restart Capital

      7. ФРИИ

      8. The Untitled VC

  • Growth
    • Infrastructure: Office space, HR, insurance & more. (i.e. office space/ HR/ insurance providers for capital-rich companies to grow and scale)
      1. Технопарк Строгино

      2. Флакон

    • Expansion: Growth accelerators/consultants. (i.e. programs and business consultants for capital-rich companies to grow and scale)
      1. EY

      2. PWC

      3. Rye, Man & Gor Securities

4. Success Stories

Successful homegrown companies that have raised significant institutional funding, employ a large workforce, or have achieved liquidity.

  1. Acronis

  2. Alytics

  3. Delivery Club

  4. COUB

  5. Jelastic

  6. NGINX

  7. OKTOGO

  8. Ostrovok

  9. Parallels

  10. PayOnline

  11. Retail Rocket

  12. Rocket Bank

  13. YouDo

The Supporters


To facilitate the steps, every ecosystem needs strong supporters.

1. Evangelists

Successful local founders who lead the ecosystem & frequently mentor newbies.

  1. Алена Владимирская

  2. Артур Сидоров

  3. Байрам Аннаков

  4. Виктор Лысенко

  5. Дмитрий Калаев

  6. Дмитрий Масленников

  7. Дмитрий Чихачев

  8. Евгений Гинзбург

  9. Любовь Симонова

  10. Михаил Зарин

  11. Михаил Корнеев

  12. Николай Михайловский

  13. Nick Rozhdestvensky

  14. Ренат Гарипов

  15. Сергей Грибов

  16. Сергей Митрофанов

  17. Сергей Щукин

  18. Илья Королев - в чем же support?  Простите, спутала с другим Ильей

  19. Роман Никитин

  20. Валентин Домбровский

  21. Наталия Федотова

  22. Михаил Демидов

  23. Илья Красинский

  24. Дмитрий Репин

  25. Дарья Комарькова

2. Government

Public organizations that facilitate local economic development

  1. АСИ

  2. РВК

  3. Сколково

  4. ЦИР

  5. Фонд Бортника

  6. ФРИИ

3. Talent

Major local business or tech universities and employers that attract and retain local talent.

  • Local Universities (universities with prominent technical or business programs)
    1. МГУ

    2. МФТИ

    3. МГТУ им. Баумана

    4. МИФИ

    5. НИУ ВШЭ

    6. МИСИС

  • Local Employers  (Major technical employers, like Microsoft or Google, with large local offices)
    1. 1C

    2. Alfa Bank

    3. BeeLine

    4. CISCO

    5. Google

    6. Intel

    7. Kaspersky Lab

    8. Luxoft

    9. Mail.ru group

    10. MegaFon

    11. Microsoft

    12. MTS

    13. Ozon

    14. Rambler&Co

    15. Sberbank

    16. SoftKey

    17. Yandex


Learn more about the Startup Ecosystem Canvas here, and leave us your thoughts on the Moscow Canvas on this collaborative Google document, or on Twitter using the hashtag #ecosystemcanvas. This is a perpetual work in progress, and it will be updated frequently, so we want your feedback!

Are you looking to build a startup in Moscow? Then apply to the Moscow Founder Institute today

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