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Stockholm is truly a GREAT place to build a startup, but most of the early-stage entrepreneurs we speak to are not aware of the local resources that are available to help them.

With applications for the Stockholm Founder Institute soon coming to a close, we are excited to release the Stockholm Startup Ecosystem Canvas! It was developed by the Stockholm Founder Institute and local leaders Anders Lindlof, Christian Fredriksson, Joel Sunnehall, and Nedim Efendic.

We spent about 20 hours doing this research, but this is just the first draft. More input is needed, so please leave your comments on this collaborative Google document and it will be considered for the next update.

 

If you are looking to launch a company in Stockholm (and get access to growth capital to launch the business), then apply to the Stockholm Founder Institute today.

 

In addition to the above infographic and the collaborative Google document, you can also see the full list of resources below:

 

Stockholm Startup Ecosystem


There is no one right way to build a technology company, but for the sake of simplicity we have outlined a basic, common, sequential framework.

1. Idea Stage

This is where new entrepreneurs get inspired, learn best practices, develop skills, validate ideas, and begin to build their team and product.

A. Inspire

  • Startup Media: Centralized local information, listings, and news. (i.e. startup blogs/ publications/ lists/ FB groups/ newsletters, Startup Digest)
    1. Breakit
    2. Di Digital
    3. Entreprenör
    4. Nordic Startup Bits Sweden
    5. Nordic Tech List
    6. Nordic Web
    7. Starta & Driva Företag
    8. StartUs Magazine Stockholm City Guide
    9. The Local - Startups
  • Inspirational Events: Open, inclusive, beginner startup events (i.e. Startup Weekend, idea fairs, and inspirational meetups)
    1. Bitcoin Stockholm
    2. CF Meetups
    3. EdTech Sweden
    4. Fuck Up Nights
    5. GO SEE TECH TALKS
    6. Impact Hub Events
    7. Kambi Stockholm Tech Talks
    8. Nordic ConTech Meetup
    9. SheTec Stockholm
    10. Silicon Vikings
    11. SingularityU Salons Stockholm
    12. Startup Events List Stockholm
    13. Startup Society in Stockholm
    14. Startup Weekend Stockholm
    15. Sthlm Tech Fest
    16. Stockholm.AI
    17. Stockholm Klarna Tech Talks
    18. Stockholm TechMeetups
    19. Stockholm Virtual Reality Meetup
    20. SUP46 Happy Hours
    21. Synch Meetup

B. Educate

  • Best Practices: Beginner knowledge-sharing events. (i.e. beginner events that serve to educate more than inspire, like Startup Founder 101, etc).
    1. Knock Data Stockholm
    2. Machine Learning Stockholm
    3. SEB Meetup
    4. Startup Founder 101 Stockholm
    5. Startup Grind Stockholm
    6. STHLM TECH Meetup
    7. Stockholm Blockchain Meetup
    8. Stockholm Software Craftsmanship
    9. Sweden Cloud Data Professionals
    10. Swenug Stockholm
  • Training & Feedback: Skill & Idea development. (Ex. bootcamps and comprehensive training programs, like Founder Institute, etc)
    1. DiscoTech Oracle
    2. Founder Institute
    3. General Assembly
    4. Google Tech Talk Meetup
    5. Health 2.0 Stockholm
    6. Hyper Island
    7. Lean Startup Machine Stockholm
    8. ProductTank Stockholm
    9. SSES Ventures Incubator
    10. Stockholm School of Entrepreneurship
    11. Stockholm Startup: Idea to IPO
    12. Stockholm User Research
    13. Stockholm UX Optimization

C. Validate

  • Team Formation: Resources for teaming up. (i.e. events or other resources that facilitate early-stage recruitment and cofounder matching”)
    1. CoFoundersLab
    2. Digital Transformation | Stockholm
    3. Expat Career Stockholm
    4. Foo Café Stockholm
    5. Founder2be
    6. FounderDating
    7. Founders Dinner
    8. Go Stockholm
    9. Silicon Drinkabout Stockholm
    10. StartupBlink Stockholm
    11. Startup Dinner
    12. Startup Jobs Sweden
    13. Startupmatcher
    14. Startup Matchmaking
    15. Sthlm Startups
    16. Stockholm Entrepreneurs
    17. Stockholm RegTech Meetup
    18. Travel Tech Meetup
  • Build First Product: Hackathons & resources to build. (i.e. hackathons and other builder-focused events and resources)
    1. 3rd Y4PT Global Transport Hackathon Stockholm 2019
    2. BioNyfiken - Biohackers in Stockholm
    3. Code Night
    4. Coding After Work
    5. FinTech Hackathon Stockholm
    6. Hack for Sweden
    7. IX Stockholm
    8. LiveHacks - Music Hackathon Stockholm
    9. Media Hackathon
    10. STHLM Lounge Hackers
    11. Stockholm Makerspace
    12. Test My Product!
    13. The 3D Lab

2. Launch Stage

In this stage, entrepreneurs establish and formalize the company, develop the product, get feedback from customers, and prepare for the next step.

A. Start

  • Establish: Law firms & banks for startups
    1. AWA
    2. Bird & Bird
    3. Danske Bank
    4. DeLorean Advokat
    5. Delphi
    6. DLA Piper
    7. Hamilton
    8. Handelsbanken
    9. Jansson & Norin
    10. Magnusson Law
    11. Mannheimer Swartling
    12. Nordea Bank
    13. SEB
    14. Synch Law
    15. Vinge
  • Workspace: Co-working and flexible workspaces (note: “official” office space goes in 3.1.a. Infrastructure)
    1. Café&Co
    2. Convendum
    3. Epicenter Stockholm
    4. H2 Health Hub
    5. Helio
    6. Impact Hub Stockholm
    7. KNACKERIET
    8. No. 18
    9. Norrsken House
    10. SUP46
    11. The Castle
    12. The Park
    13. THINGS Stockholm
    14. United Spaces

B. Develop

  • Formalize: Accounting, development and HR for early-stage startups.
    1. Amrop
    2. BDO
    3. Bokio
    4. Cornerstone International Group
    5. Dooer
    6. Dynamo
    7. E&Y
    8. Empiric
    9. Fortnox
    10. Futurice
    11. Grant Thornton
    12. KPMG
    13. Leinonen Sweden
    14. PWC
    15. Revideco
    16. Slagkryssaren
    17. Softhouse
    18. Speedledger
    19. Spoke Digital Agency
    20. Stockholm/Sweden
    21. Varvet
    22. Wint
  • Prepare for Seed: Incubators and advanced mentorship. (i.e. advanced knowledge sharing, later stage events and resources for startup TEAMS)
    1. Amplify
    2. KTH Innovation
    3. SSE Business Lab
    4. SU Inkubator

C. Launch

  • Seed Accelerators: Seed funding mentor programs (Techstars-style programs that provide funding)
    1. Care of Business
    2. Ericsson Garage
    3. Sting
    4. The Springfield Project
    5. Whale Shark
  • Pitch & Demo: Show local startups for investment (i.e. demo days for companies seeking seed investment)
    1. Afterwork Startup
    2. Startup Day
    3. Sthlm Pitch Meetup
    4. Sweden Demo Day


3. Growth Stage

Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding, angels, VCs, and ways to connect them to startups.

A. Recognition

  • Investor Networking:  Connect professional investors with founders. (i.e. events or groups that facilitate connections with professional investors)
    1. Angelr
    2. Connect Sweden
    3. Keiretsu Forum Nordics
    4. Nordic Business Forum
    5. Scandinavian Investment Network
    6. Startup Angels
    7. Stockholm Business Angels - STOAF
  • Major Media: Mainstream local business press. (i.e. major local or regional publications that frequently champion local businesses)
    1. Dagens Industri
    2. Dagens Nyheter
    3. Expressen
    4. Metro
    5. Svenska Dagbladet
    6. The Local

B. Funding

  • Angels / Micro-VCs: Seed-stage investors (search AngelList, Gust, Crunchbase)
    1. Anil Hansjee
    2. Christer K Andersson
    3. Daniel Blomquist
    4. Erik Byrenius
    5. Erik Kahlin
    6. Fredrik Cassel
    7. Henrik Torstensson
    8. Krim Talia
    9. Lars Roth
    10. Linus Dahg
    11. Mattias Miksche
    12. Meg Charles Horn
    13. Michael Hoy
    14. Patric Blixt
    15. Peter Sjunnesson
    16. Simon Josefsson
    17. Stefan Lennhammer
  • Venture Capitalists: Series A and beyond
    1. Almi Invest
    2. Balderton Capital
    3. Blueyard Capital
    4. Bonnier Ventures
    5. Brightly Ventures
    6. Capital A Partners
    7. Cherry Ventures
    8. Creandum
    9. Eequity
    10. EQT Ventures
    11. GP Bullhound
    12. Graviton
    13. Gullspång Invest
    14. HealthCap
    15. Inbox Capital
    16. Industrifonden
    17. Inventure
    18. MOOR Capital
    19. Nordic Capital
    20. Nordic Makers
    21. Northzone
    22. Open Ocean
    23. PunktB
    24. SEB Venture Capital
    25. Spintop Ventures
    26. Sunstone Capital
    27. Swedavia Capital
    28. The Nordic Web Ventures
    29. Verdane Capital
    30. Vostok New Ventures
    31. Walerud Ventures


C. Growth

  • Infrastructure: Office space, HR, local business insurance. (i.e. office space/ HR/ insurance providers for capital-rich companies to grow and scale)
    1. Allianz
    2. Bondi Executive Search
    3. Hays
    4. IF Försäkringar
    5. Instant Offices
    6. Länsförsäkringar Stockholm
    7. Moderna
    8. Officebroker
    9. Randstad
    10. Regus
    11. Relier
    12. Sweden HR Group
    13. Talentor
    14. Universum
    15. Verksamhetslokaler
    16. Zurich Insurance
  • Expansion: Growth accelerators/consultants. (i.e. programs and business consultants for capital-rich companies to grow and scale)
    1. Accenture
    2. AT Kearney
    3. Atkins
    4. Bain & Company
    5. BearingPoint
    6. Boston Consulting Group
    7. BTS
    8. Capgemini
    9. Cognizant
    10. Deloitte
    11. Desifer
    12. Ernst & Young
    13. Gartner
    14. Grant Thornton
    15. Hill+Knowlton Strategies
    16. Infosys
    17. KPMG
    18. McKinsey & Company
    19. Mercer
    20. PwC
    21. Roland Berger
    22. Sogeti
    23. Tata Consultancy Service


4. Success Stories

Successful homegrown companies that have raised significant institutional funding, employ a large workforce, or have achieved liquidity.

  1. Acast
  2. Albacross
  3. Amuse
  4. Apica
  5. Auxy
  6. BehavioSec
  7. Bloglovin'
  8. Campanja
  9. Challengermode
  10. Detectify
  11. Epidemic Sound
  12. Ericsson
  13. Fishbrain
  14. Funnel
  15. Instabridge
  16. iZettle
  17. Klarna
  18. Kognity
  19. KRY
  20. Lendify
  21. Lifesum
  22. MAG Interactive
  23. Mentimeter
  24. Mitigram
  25. Natural Cycles
  26. Northvolt
  27. Pacemaker
  28. Paradox Interactive
  29. Peltarion
  30. Spotify
  31. Storytel
  32. Tictail
  33. Tink
  34. Truecaller
  35. Trustly
  36. Wrapp


Supporters


To facilitate the steps, every ecosystem needs strong supporters.

1. Evangelists

Successful local founders who lead the ecosystem & frequently mentor newbies.  (i.e. Local leaders who have taken a leadership position, speak at a lot of startup events, mentor all the programs, etc)

  1. Anders Lindlöf
  2. Anders Moberg
  3. Andreas Kennemar
  4. Anja Melander
  5. Baard Eilertsen
  6. Benjamin Ratz
  7. Christian Fredriksson
  8. Donnie SC Lygonis
  9. Erik Kruse
  10. Fredrik Heghammar
  11. Håkan Ozan
  12. Ishtar Touailat
  13. Ivo Kukavica
  14. Jack Melcher-Claësson
  15. Jenny Theolin
  16. Jessica Stark
  17. Joel Sunnehall
  18. Johan Bäckman
  19. Johan Jörgensen
  20. Jonas Almeling
  21. Jonas Hombert
  22. Lukas Gräf
  23. Maral Kalajian
  24. Marwan Ayache
  25. Nedim Efendic
  26. Oscar Rydman
  27. Simon Moritz
  28. Sjoerd De Jong
  29. Sofie Lindblom
  30. Ted Elvhage
  31. Tetiana Siianko
  32. Therese Gedda
  33. Tor Adamsson


2. Government

Public organizations that facilitate local economic development

  1. American Chamber of Commerce in Sweden
  2. Brazilian Chamber of Commerce
  3. British-Swedish Chamber of Commerce
  4. Dutch Chamber of Commerce
  5. German-Swedish Chamber of Commerce
  6. Innovation in Sweden
  7. Invest Stockholm
  8. Kista Science City
  9. Ministry of Enterprise and Innovation
  10. Smart City Stockholm
  11. Stockholm Chamber of Commerce
  12. Stockholm Green Digital Finance
  13. Stockholm Innovation Scholarship 2018
  14. Swiss Chamber of Commerce
  15. Vinnova


3. Talent

Major local business or tech universities and employers that attract and retain local talent.

  • Local Universities (universities with prominent technical or business programs)
    1. Karolinska Institute
    2. Konstfack
    3. KTH Royal Institute of Technology
    4. Royal Institute of Art
    5. Södertörn University
    6. Stockholm School of Economics
    7. Stockholm University
  • Local Employers (Major technical employers, like Microsoft or Google or large local companies, with large local offices)
    1. Amazon
    2. Apple
    3. Cisco
    4. Electrolux
    5. Ericsson
    6. Facebook
    7. GE
    8. Google
    9. HP
    10. IBM
    11. IKEA
    12. iZettle
    13. King
    14. Klarna
    15. Microsoft
    16. NetEnt
    17. Netlight
    18. Nokia
    19. Oracle
    20. Spotify
    21. Tele2
    22. Tieto
    23. Tobii


The Startup Ecosystem Canvas project seeks to provide local entrepreneurs with a clear list of resources for every stage of their startup journey, and outline a basic framework for communities to map their ecosystem. 

If you have any comments on this canvas, pleave contribute to this collaborative Google document. While we spent about 20 hours on this research, it is definitely a work in progress so we want your feedback! 

If you are looking to launch a company in Stockholm, then apply to the Stockholm Founder Institute today.


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