That page is your ‘About Me’ page.
When you look at Google Analytics, most likely it's one of the top 10 pages on your site (It was for me). And if your 'About Me' page isn’t built to drive ROI… then it isn’t driving you any ROI.
Andrew Wise from the Wise Startup Blog has a complete about me page guide on what SHOULD be on your page and what SHOULD NOT. Before you check out the guide, here's an actionable tip you can take right now:
If you run a blog, then your call to action should be to “subscribe” to your blog. If you are a salesperson, your readers should "call you". If you have an ecommerce site, then you should promote your “buy one, get two free", or whatever your promo is to encourage customers to buy. You get the picture.
Okay, so now implement this technique and checkout the full guide or just skim the infographic below.
For even more information on creating the perfect 'About Me' page for your startup, be sure to check out Andrew Wise's blog post, "About Me Page: The Ultimate How to Guide".
(Sticky on crumpled paper with the phrase about me image by Shutterstock)