During a past webinar “How To Build A Product People Love with Phil Libin,” Co-Founder of Evernote Phil Libin to Adeo Ressi of the Founder Institute explains why usage is such an important metric to pay attention to early in business. Phil says to look for signs that people are using your product more than their actual minimum.
You can certainly measure usage, and see how many actual human beings are interacting with (your product). If they are, then that's a good sign.
Watch the clip below to see Phil's thoughts on the topic.