Startup ecosystems can be fragmented, competitive, and hidden to newcomers, which is detrimental for local startups and community growth.

The Startup Ecosystem Canvas seeks to provide local entrepreneurs with a clear list of resources for every stage of their startup journey, while also outlining a basic sequential framework for startup communities to map their ecosystem. It was developed by the Founder Institute, with input from global startup community leaders, and inspiration from Startup Communities.

With applications for the Zagreb Founder Institute coming to a closewe are releasing our updated Croatia Startup Ecosystem Canvas, which is currently in Draft v2 below!

Please leave your comments on this collaborative Google document.

You can also learn more about the Startup Ecosystem Canvas project http://fi.co/contents/canvas

Startup Stages

 There is no one right way to build a technology company, but for the sake of simplicity we have outlined a basic, common, sequential framework.

1. Idea Stage

This is where new entrepreneurs get inspired, learn best practices, develop skills, validate ideas, and begin to build their team and product.

A. Inspire

    • Startup Media: Centralized local information, listings, and news. (i.e. startup blogs/ publications/ lists/ FB groups/ newsletters)
      1. ICTBusiness.info
      2. Mojbiz
      3. Netokracija
      4. StartupCroatia.com
      5. Startup Digest Croatia
      6. ZIMO
    • Inspirational Events: Open, inclusive, beginner startup events (i.e. Startup Weekend, idea fairs, and inspirational meetups)
      1. CRO Business Cafe
      2. Fuckup Nights
      3. Open Coffee, Split
      4. Software Startup Akademija, Osijek
      5. Startup Weekend
      6. Startup Mixer
      7. Startup srijeda
      8. UP Zagreb
      9. StartupGrind-Zagreb

B. Educate

    • Best Practices: Beginner knowledge-sharing events. (i.e. beginner events that serve to educate more than inspirate)
      1. Agile Adria
      2. Impact Hub Zagreb
      3. Startup Founder 101
      4. ZIP MasterClass Series
    • Training & Feedback: Skill & Idea development. (Ex. bootcamps and comprehensive training programs)
      1. Founder Institute
      2. The Inkubator (by Impact Hub Zagreb)
      3. ZIP (Zagrebački inkubator poduzetništva) Startup Program
      4. Microsoft Startup Academy

C. Validate

    • Team Formation: Resources for teaming up. (i.e. events or other resources that facilitate early-stage recruitment and cofounder matching)
      1. Lean Startup Meetup
    • Build First Product: Hackathons & resources to build. (i.e. hackathons and other builder-focused events and resources)
      1. Agile Croatia
      2. ERSTE Finnovation Hackathon
      3. Hack Zagreb
      4. vblatu Meetup
      5. Webcamp
      6. WhoHack

2. Launch Stage

In this stage, entrepreneurs establish and formalize the company, develop the product, get feedback from customers, and prepare for the next step.

A. Start

    • Establish: Law firms and banks for startups.
      1. Erste
      2. Oukp.hr
      3. PBZ Investment Bank
      4. Vukmir
      5. Zagrebačka banka
    • Workspace: Co-working and flexible workspaces.
      1. Center For Transfer of Technologies Zagreb
      2. Core HUB Zagreb
      3. Coworking Croatia
      4. First Step - Entrepreneurship Center Zagreb
      5. Good Coworking
      6. Impact Hub  Zagreb
      7. Lauba
      8. NovaTech Ltd
      9. Offspace intelligent offices
      10. Osijek software city
      11. South East European Centre for Entrepreneurial Learning SEECEL
      12. STEPRI
      13. Technology park Varaždin
      14. Tvornica ideja Dubrovnik
      15. ZIP.Factory (Zagrebački inkubator poduzetništva)

B. Develop

    • Formalize: Accounting, development and HR for early-stage startups.
      1. Calyx
      2. Crowe Horwath
      3. Five Minutes
      4. Hodicon
      5. Infinum
      6. Marker
      7. Studio Revolucija
      8. UX Passion
    • Prepare for Seed: Incubators and advanced mentorship. (i.e. advanced knowledge sharing, later stage events and resources for startup teams)
      1. CISEX

C. Launch

    • Seed Accelerators: Seed funding mentor programs. (i.e. Techstars and similar programs that provide seed-funding)
      1. Core Incubator
      2. Eleven Accelerator (situated in Bulgaria but works with Croatian startups)
      3. Hub Raum (situated in Poland and Germany but works with Croatian startups)
      4. LaunchHub
      5. STARTUP Inkubator Rijeka
      6. STEP Incubator
      7. ZIP (Zagrebački inkubator poduzetništva)
    • Pitch & Demo: Show local startups for investment (i.e. demo days for companies seeking seed investment)
      1. AccellBootOs
      2. Eleven Start Trek
      3. Idea Knockout
      4. RockPaperStartups, Rijeka
      5. Shift Split
      6. Startup Island, Vis
      7. Zagreb Connect
      8. Moja Zaba Start

3. Growth Stage

Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding, angels, VCs, and ways to connect them to startups.

A. Recognition

    • Investor Networking: Connect professional investors with founders. (i.e. events or groups that facilitate connections with professional investors)
      1. CVCA
      2. RockPaperStartups
      3. Startup Camp Vis
      4. Startup Island Conference
      5. Zagreb Connect
    • Major Media: Mainstream local business press. (i.e. major local or regional publications that frequently champion local businesses)
      1. Banka.hr
      2. Business.hr
      3. Dnevnik
      4. Lider.hr
      5. Limun.hr
      6. Poslovni.hr
      7. Privredni.hr
      8. Tportal
      9. Women In Adria,
      10. Bug.hr
      11. Mreža.hr
      12. IQ

B. Funding

    • Angels / Micro-VCs: Seed-stage investors
      1. Croatian Angel Investors/ CRANE
    • Venture Capitalists: Series A and beyond
      1. Alternative Private Equity
      2. Honestas
      3. Nexus PE
      4. Prosperus
      5. Quaestus
      6. RSG Capital (Slovenia-based)

C. Growth

    • Infrastructure: Office space, HR, insurance & more. (i.e. office space/ HR/ insurance providers for capital-rich companies to grow and scale)
      1. Allianz
      2. Instant Offices Croatia
    • Expansion: Growth accelerators/consultants. (i.e. programs and business consultants for capital-rich companies to grow and scale)
      1. Ernst & Young
      2. Interfocus Advisors
      3. Roland Berger
      4. Simulus Group
      5. The Inkubator

4. Success Stories

Successful homegrown companies that have raised significant institutional funding, employ a large workforce, or have achieved liquidity.

  1. Agrivi
  2. Bellabeat
  3. Codeanywhere
  4. Degordian (ex Istudio)
  5. Divit Mash.me
  6. Dok-Ing
  7. Farmeron
  8. Five Minutes/Shoutem
  9. GIS Cloud
  10. Greyp Bikes
  11. Hipersfera
  12. Madbarz
  13. MemoAngel
  14. Microblink
  15. Monolith
  16. Oradian
  17. Repsly
  18. Rimac Cars
  19. StartupBlink
  20. Teddy The Guardian
  21. VisioBike
  22. WhoAPI



 To facilitate the steps, every ecosystem needs strong supporters.

1. Evangelists

Successful local founders who lead the ecosystem & frequently mentor newbies.

  1. Berislav Lopac
  2. Damir Sabol
  3. Drazen Nikolic
  4. Hrvoje Prpic
  5. Ivana Bilic
  6. Ivan Brezak Brkan
  7. Ivan Burazin
  8. Ivo Spigel
  9. Kristina Ercegovic
  10. Luka Abrus
  11. Luka Sucic
  12. Mate Rimac
  13. Matija Kopic
  14. Mihovil Barancic
  15. Niksa Tomulic
  16. Ozzy Papic
  17. Sasa Cvetojevic
  18. Tina Lee Odinsky Zec
  19. Toni Trivkovic
  20. Viktor Marohnic
  21. Vladimir De Franceschi

2. Government

Public organizations that facilitate local economic development

  1. Croatian Chamber of Economy
  2. Doing Business Croatia
  3. EUC 4 Biz Zagreb
  5. Invest Croatia
  6. Ministry of Entrepreneurship and Crafts
  7. Razvojna agencija Zagreb - TPZ Zagreb City Assembly
  8. BIOS incubator Osijek
  9. Blue Office (Plaviured.hr) - Zagreb

3. Talent

Major local business or tech universities and employers that attract and retain local talent.

  • Local Universities (universities with prominent technical or business programs)
    1. IGBS
    2. University of Split
    3. University of Zagreb
    4. Vern University
    5. ZSEM
  • Local Employers (Major technical employers, like Microsoft or Google, with large local offices)
    1. Combis
    2. Croatian Telekom/Iskon
    3. Ekonerg
    4. Ericsson Nikola Tesla
    5. GDI Group
    6. Geophoto
    7. IBM Hrvatska
    8. In2
    9. Infobip
    10. Koncar
    11. Microsoft
    12. Mireo
    13. Siemens
    14. S&T Croatia
    15. Tele 2
    16. Telegra
    17. Vipnet 

Learn more about the Startup Ecosystem Canvas here, and leave us your thoughts on the Croatia Canvas on this page or on Twitter using the hashtag #croatiacanvas.

Are you looking to start a company in Croatia?  Then apply to the Zagreb Founder Institute today

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