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Startup ecosystems can be fragmented, competitive, and hidden to newcomers, which is detrimental for local startups and community growth. The Startup Ecosystem Canvas seeks to provide local entrepreneurs with a clear list of resources for every stage of their startup journey, and outline a basic framework for communities to map their ecosystem.

With applications for the Munich Founder Institute coming to a close, we are excited to release the Munich Startup Ecosystem Canvas, which is currently in v3 below! It was developed by the Munich Founder Institute and local leaders Claudia Schaller, Nathan Evans, and Magdalena MuttenthalerFrancisco Tavira, and Jutta Merschen.

More input is needed, so please leave your comments on this collaborative Google document, and it will be considered for the next update.

If you are looking to build a startup in Munich, then apply to the Munich Founder Institute today!

A text version is included below, for searchability:

Startup Stages


There is no one right way to build a technology company, but for the sake of simplicity we have outlined a basic, common, sequential framework.

1. Idea Stage

This is where new entrepreneurs get inspired, learn best practices, develop skills, validate ideas, and begin to build their team and product.

A. Inspire

  • Startup Media: Centralized local information, listings, and news. (i.e. startup blogs/ publications/ lists/ FB groups/ newsletters)
    1. BayStartup
    2. Best of Munich
    3. Entrepreneurship Activities Munich
    4. EU Startups Munich
    5. GruenderSzene
    6. Heureka
    7. ISARNETZ
    8. munichFWD
    9. Munich Startup
    10. Munich Startup Buzz
    11. Munich Startups
    12. Munich Startups & Entrepreneurs
    13. Netzwertig
    14. Startupdates.de
    15. Startup Digest Munich
    16. Tech.co Munich
  • Inspirational Events: Open, inclusive, beginner startup events (i.e. Startup Weekend, idea fairs, and inspirational meetups)
    1. 12Min.me
    2. 48forward
    3. CDTM Inspire & Dine
    4. Cool Ideas Society
    5. GDG Munich
    6. Inspiring Female Founders Munich
    7. International Entrepreneurs Night (by UnternehmerTUM)
    8. Leading Entrepreneurs
    9. MakeSense Munich
    10. Micropreneur Meetup Munich
    11. Munich Geekettes
    12. Munich Internet Startups
    13. Munich Startups Meetup
    14. Ringvorlesung Gesellschaftliche Innovation
    15. Startup Weekend Munich
    16. Unternehmer live erleben
    17. WEFOUND Munich
    18. Women Who Code Munich

B. Educate

  • Best Practices: Beginner knowledge-sharing events. (i.e. beginner events that serve to educate more than inspire, like 1 Million Cups, Startup Grind, Startup Founder 101, etc).
    1. 4HWW, Digital Nomads, Lifestyle Designers Munich
    2. Digital Marketing Institute Munich
    3. Female Entrepreneurs Munich
    4. München: The Legal Guide for Startups Meetup!
    5. München Startup: Idea to IPO
    6. Munich's Startup and Entrepreneur Community
    7. Munich Hidden Boats
    8. Startup Founder 101 Munich
    9. Startup Grind Munich
    10. TechTalents Meetup

  • Training & Feedback: Skill & Idea development. (Ex. bootcamps and comprehensive training programs, like Founder Institute, General Assembly, Lean Startup Machine, code camps, etc)
    1. Academic Programm for Entrepreneurship (APE)
    2. Anybody Newton Learning Community Munich
    3. Burda Bootcamp
    4. Business Design Bootcamp
    5. Business Prosperity Group Munich
    6. Corporate Entrepreneurship Meetup Munich
    7. Founder Institute
    8. Global Entrepreneurship Summer School
    9. Google Launchpad Munich
    10. Lean Startup Machine Munich
    11. Lean Startup München
    12. Leibniz Supercomputing Centre
    13. LMU Entrepreneurship Seminar
    14. Munich Hardware Startups
    15. Munich Innovation Forum (inno-forum.org)
    16. Munich Tech & Media Startups Meetup
    17. NetCom Learning
    18. NobleProg
    19. Refugees on Rails München
    20. Social Entrepreneurship Akademie
    21. Startupbootcamp Smart Transportation & Energy Munich
    22. Strascheg Center for Entrepeneurship
    23. TechFounders’ EcoMotion Bootcamp


C. Validate

  • Team Formation: Resources for teaming up. (i.e. events or other resources that facilitate early-stage recruitment and cofounder matching)
    1. CoFoundersLab
    2. Entrepreneurship MasterMind Group
    3. FashTech Munich
    4. FinTech Meetup München
    5. Founder2be
    6. FounderDating
    7. Hiking Entrepreneurs Munich
    8. Lean Co-Founder Matchup
    9. München FinTech and InsureTech Meetup
    10. Munich Startup Jobs
    11. StartupBlink München
    12. Stylight Tech
    13. Tech Founders Munich Networking Group
    14. The Entrepreneurial Group
    15. UnternehmerTUM - Team-Building
  • Build First Product: Hackathons & resources to build. (i.e. hackathons and other builder-focused events and resources)
    1. 7Hack
    2. Agile Munich
    3. App@night
    4. Automatica Makeathon
    5. Automotive Hackdays
    6. Burda Hackday
    7. Campus Hackathon
    8. Digital Journalism Hackathon
    9. Digital Product School
    10. Dotcomsecurity Hackathon München
    11. Hack 4 Refugees
    12. Hacks/Hackers München
    13. IHK Oktoberhackfest
    14. IoT Lab München
    15. Magento eCommerce Meetup München
    16. Make Munich
    17. MGM Hackathon
    18. Münchner Scrumtisch
    19. Project [x]
    20. Puls Hackday
    21. Robotic & AI Meetup Munich
    22. Social Hackathon #2
    23. TECHFEST Munich
    24. THINK.MAKE.START.
    25. WearableDataHack

2. Launch Stage

In this stage, entrepreneurs establish and formalize the company, develop the product, get feedback from customers, and prepare for the next step.

A. Start

  • Establish: Law firms & banks for startups  
    1. Beiten-Burkhardt
    2. Comdirect Bank
    3. Commerzbank
    4. Deutsche Bank
    5. Deutsche Handelsbank
    6. Deutsche Kreditbank
    7. Fidor Bank
    8. Gleiss Lutz
    9. GRP Rainer Lawyers
    10. HypoVereinsbank
    11. King & Wood Mallesons
    12. Michalski - Hütterman & Partner
    13. M Law Group
    14. Noerr
    15. Osborne Clarke
    16. Pöllath + Partners
    17. Sparda-Bank
    18. TaylorWessing
  • Workspace: Co-working and flexible workspaces (note: “official” office space goes in 3.1.a. Infrastructure)
    1. Allynet Coworking
    2. Combinat56
    3. Design Offices
    4. Ecos Office Center
    5. Idea Kitchen
    6. Impact Hub Munich
    7. Media Lab Bayern
    8. Satellite Office
    9. The Founders Hub
    10. WERK1 Coworking


B. Develop

  • Formalize: Accounting, development and HR for early-stage startups.
    1. Alexia Huber & Partner
    2. Amadeus Fire Recruiting Services
    3. COBE
    4. Denise Rose
    5. Dr. Roemer & Partner
    6. Euro London Appointments
    7. Futurice
    8. Hays
    9. MING Labs
    10. NEXT Munich
    11. Rödl & Partner
    12. Scheuering & Partner
    13. SH+C Accountants
    14. Symentis
    15. Top ITServices
    16. Webbite Media
    17. WZT
    18. zeros+ones
  • Prepare for Seed: Incubators and advanced mentorship. (i.e. advanced knowledge sharing, later stage events and resources for startup TEAMS)
    1. BioM Biotech Cluster Development
    2. ESA Business Incubation Centre
    3. Innovation Punks
    4. LMU Entrepreneurship Center
    5. Media Lab Bayern
    6. Nutrion
    7. Startup Next Munich
    8. Strascheg Center for Entrepreneurship Incubator
    9. Xpreneurs


C. Launch

  • Seed Accelerators: Seed funding mentor programs (Techstars-style programs that provide funding)
    1. Allianz X GmbH
    2. Bavaria Israel Partnership Accelerator
    3. Climate-KIC Accelerator
    4. European Virtual Accelerator
    5. German Accelerator
    6. Media-Saturn SPACELAB Tech Accelerator
    7. MundiLab
    8. ProSiebenSat.1 Accelerator
    9. SCE/ HM Inkubator
    10. Siemens Technology Accelerator
    11. Starburst Accelerator
    12. TechFounders
    13. UnternehmerTUM
    14. Wayra Deutschland
  • Pitch & Demo: Show local startups for investment (i.e. demo days for companies seeking seed investment)
    1. CASHWALK
    2. Entrepreneurs Night München
    3. Founders Fight Club Munich
    4. Innovations-Café
    5. Instant Startup Munich
    6. Leading Entrepreneurs
    7. Media Lab Bayern – Demo-Day Batch #1
    8. Media Saturn SPACELAB DEMO DAY #1st Batch
    9. Munich Network - DigitalEve
    10. Startup Night at Burda Bootcamp
    11. THINK.MAKE.START. - Demo Day
    12. TUM Demo Day Wintersemester
    13. Wayra Munich International Demo Day


3. Growth Stage

Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding, angels, VCs, and ways to connect them to startups.

A. Recognition

  • Investor Networking:  Connect professional investors with founders. (i.e. events or groups that facilitate connections with professional investors vs. angels)
    1. Bits & Pretzels - The Founders Festival
    2. b-to-v Investors Meeting Munich
    3. CASHWALK
    4. European Investment Conference
    5. German American Business Association
    6. Investment Forum München
    7. Munic h Network Venture Experts
    8. Munich Summit
    9. Next Generation Networking Event Munich
    10. Spätschicht Networking Event
    11. TechTalk Munich
    12. VALUEx Munich
  • Major Media: Mainstream local business press. (i.e. major local or regional publications that frequently champion local businesses)
    1. Abendzeitung
    2. Bild
    3. Der Tagesspiegel
    4. Die Welt
    5. Handelsblatt
    6. Münchner Merkur
    7. Munich Now
    8. Süddeutsche Zeitung
    9. The Local
    10. The Munich Eye
    11. Zeit


B. Funding

  • Angels / Micro-VCs: Seed-stage investors
    1. Alexander Bruehl
    2. Anatol Korel
    3. Benedict Rodenstock
    4. Chris Hitchen
    5. Christophe Defforey
    6. Felix Haas
    7. Florian Huber
    8. Franz-Joseph Strauss
    9. Harald Mueller
    10. Holger Hengstler
    11. Jarg Temme
    12. Jens Pippig
    13. Josias Montag
    14. Kurt & Friends Ventures GmbH
    15. Markus Feigelbinder
    16. Nico Richter
    17. Olaf Jacobi
    18. Oliver Tamimi
    19. Peter-Christoph Haider
    20. Rupert Schäfer
    21. Sebastian Kuss
    22. Sebastian von Johnston
    23. Shahram Rezasade
    24. Stefan Tirtey
    25. Sven Schielke
    26. Thomas Bernik
    27. Thomas Wilke
    28. Tom Schulz, AQAL Group
    29. Toniic
  • Venture Capitalists: Series A and beyond
    1. ANANDA Social Venture Fund
    2. BambooVentures
    3. Cipio Partners
    4. Earlybird
    5. Fraunhofer Ventures
    6. Global Founders Capital
    7. Holtzbrinck Ventures
    8. Mobile Ventures
    9. Munich Venture Partners
    10. Paragon Partners
    11. Seventure Partners
    12. Siemens Venture Capital
    13. Sixt Ventures
    14. Target Partners
    15. The Carlyle Group
    16. TUM VC
    17. TVM Capital
    18. Ventech
    19. Wellington Partners Venture Capital
    20. XAngel


C. Growth

  • Infrastructure: Office space, HR, local business insurance. (i.e. office space/ HR/ insurance providers for capital-rich companies to grow and scale)
    1. Alliance Business Centers
    2. Allianz
    3. BMW Startup Garage
    4. Colliers International
    5. CR & Cie
    6. Ecos Office Center
    7. Euro London Appointments
    8. Frazer Jones
    9. Gess Group
    10. Instant Offices
    11. Munich RE
    12. Munich Workstyle
    13. Page Personnel
    14. Pöttinger GmbH & Co. Verwaltungs KG
    15. PSD Group
    16. Randstad
    17. Regus
    18. Schmidt Immobilienhandel
    19. Search Office Space
  • Expansion: Growth accelerators/consultants. (i.e. programs and business consultants for capital-rich companies to grow and scale)
    1. Bain & Company
    2. Boston Consulting Group
    3. Business Consulting Munich
    4. German Accelerator
    5. H&Z Business Consulting
    6. IDEO Consulting Firm
    7. KPMG
    8. KPS Consulting
    9. L.E.K.
    10. McKinsey & Company
    11. PwC
    12. Roland Berger
    13. TNG Technology Consulting


4. Success Stories

Successful homegrown companies that have raised significant institutional funding, employ a large workforce, or have achieved liquidity.

  1. 10stamps
  2. Amaze
  3. Amiando
  4. Boku
  5. Caremondo
  6. Catchys
  7. Clipperz
  8. crossvertise
  9. eGym
  10. Entelios (now: EnerNOC)
  11. Fair Observer
  12. Finanzchef24
  13. Flixbus
  14. Freeletics
  15. Gini
  16. Givve
  17. Gravitational
  18. Holidu
  19. KONUX
  20. Lendstar
  21. Payworks
  22. Personio GmbH
  23. ProGlove
  24. Rent-a-Guide
  25. Riskmethod
  26. Stylight
  27. tacterion
  28. Tado
  29. ThinxNet


Supporters


To facilitate the steps, every ecosystem needs strong supporters.

1. Evangelists

Successful local founders who lead the ecosystem & frequently mentor newbies.  (i.e. Local leaders who have taken a leadership position, speak at a lot of startup events, mentor all the programs, etc)

  1. Alberto Pricoli
  2. Andreas Maslo
  3. Angélique Werner
  4. Annette Doms
  5. Bettina Miserre
  6. Birgit Bauer
  7. Collin Croome
  8. Ellen Hermens
  9. Felicitas Rittner
  10. Florian Schumacher
  11. Georg Singer
  12. Günther Palfinger
  13. Jan C. Küster
  14. Jan Kennedy
  15. Jens Köster
  16. Johann Romefort
  17. John Chapman
  18. Kostas Papageorgiou
  19. Mads Bukholt
  20. Maïeule de Carné
  21. Marcus Morba
  22. Martin Tantow
  23. Matt Dippl
  24. Matthias Marschall
  25. Maximilian Loessl
  26. Nils Hitze
  27. Oliver Müller-Marc
  28. Reinhold Rapp
  29. Roswitha A. van der Markt
  30. Thomas Ganslmeier
  31. Yann Girard


2. Government

Public organizations that facilitate local economic development

  1. American Chamber of Commerce in Germany
  2. Bavarian Industry Association
  3. Chamber of Commerce and Industry for Munich and Upper Bavaria
  4. Department of Labor and Economic Development
  5. Federation of German Industries
  6. GründerRegio M
  7. Invest in Bavaria
  8. Munich Technology Centre MTZ
  9. United Nations World Food Programme Innovation Accelerator


3. Talent

Major local business or tech universities and employers that attract and retain local talent.

  • Local Universities (universities with prominent technical or business programs)
    1. EU Business School Munich
    2. International School of Management
    3. Katholische Stiftungsfachhochschule München
    4. LMU Munich
    5. Macromedia University of Applied Sciences
    6. Munich Business School
    7. Munich University of Applied Sciences
    8. Technische Universität München
    9. Universität der Bundeswehr München
  • Local Employers (Major technical employers, like Microsoft or Google or large local companies, with large local offices)
    1. Adobe
    2. Amazon
    3. Apple
    4. Autodesk
    5. BMW Group
    6. Cisco
    7. Facebook
    8. Google
    9. HP
    10. IBM
    11. Intel
    12. Microsoft
    13. Nokia Networks
    14. Oracle
    15. SAP
    16. Siemens
    17. Telefónica
    18. Texas Instruments
    19. Yahoo!


Learn more about the Startup Ecosystem Canvas here, and leave us your thoughts on the Munich Canvas on this collaborative Google document, or on Twitter using the hashtag #ecosystemcanvas.

If you are looking to build a startup in Munich, then apply to the Munich Founder Institute today!

 

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