
London is a great place to build a startup, but most of the early-stage entrepreneurs we speak to are not aware of the local resources that are available to help them.
With applications for the London Founder Institute now open, we are excited to release an updated version of the London Startup Ecosystem Canvas, which is currently in v4 below! This version was developed by the London Founder Institute and local leaders Mercedes Bankston and Richard Cristina and Paul Weeden.
While this has been in development for several years, more input is needed. Please leave your comments on this collaborative Google document to help us complete the list. There are definitely omissions on this current version.
Are you looking to build a startup in London? Then apply to the London Founder Institute today!
Text version included below, for ease of searching:
Startup Stages
There is no one right way to build a technology company, but for the sake of simplicity we have outlined a basic, common, sequential framework.
1. Idea Stage
This is where new entrepreneurs get inspired, learn best practices, develop skills, validate ideas, and begin to build their team and product.
A. Inspire
- Startup Media: Centralized local information, listings, and news. (i.e. startup blogs/ publications/ lists/ FB groups/ newsletters, Startup Digest)
- Inspirational Events: Open, inclusive, beginner startup events (i.e. Startup Weekend, idea fairs, and inspirational meetups)
- DevelopHer
- HackerNest London
- Innovation Forum
- London Open Coffee
- London Tech Week
- Minibar
- Mobile UX London
- Product Tank
- Re-Work
- Silicon Roundabout
- Startup Grind
- Startup Weekend
- Supper Tribe
- TableCrowd Dinners
- Tech City
- TedXLondon
- The Business Show
- The Next Women
- The JS Roundabout
- The London Lean Startup Group
B. Educate
- Best Practices: Beginner knowledge-sharing events. (i.e. beginner events that serve to educate more than inspire, like 1 Million Cups, Startup Grind, Startup Founder 101, etc).
- Training & Feedback: Skill & Idea development. (Ex. bootcamps and comprehensive training programs, like Founder Institute, General Assembly, Lean Startup Machine, code camps, etc)
- Creative Business-NFTS
- Decoded
- Escape the City
- FFWD
- Founders and Coders
- Founder Institute
- Forward Partners
- General Assembly
- Hipsters, Hackers & Hustlers
- Le Wagon
- Makers Academy
- Mind The Product
- NOVA Tech Startup Programme
- Skills Matter
- Startup Next
- The Centre for Entrepreneurs- NEF Fast Track Programme
- The Entrepreneurial Refugee Network
- The Iron Yard
- The Startup Leadership Program
C. Validate
- Team Formation: Resources for teaming up. (i.e. events or other resources that facilitate early-stage recruitment and cofounder matching)
- Build First Product: Hackathons & resources to build. (i.e. hackathons and other builder-focused events and resources)
2. Launch Stage
In this stage, entrepreneurs establish and formalize the company, develop the product, get feedback from customers, and prepare for the next step.
A. Start
- Establish: Law firms & banks for startups
- Baker McKenzie
- Barclays
- Bird & Bird
- Bristows
- Brown Rudnick
- Dentons
- DLA Piper
- Fieldfisher
- General Standards
- HSBC
- JAG Shaw Baker
- Kemp Little
- Linkilaw
- Linklaters
- Lloyds
- Macfarlanes
- NatWest
- Norton Rose Fulbright
- Olswang
- Orrick
- Osborne Clarke
- Pinsent Masons
- RBS
- Santander
- Seed Legals
- Silicon Valley Bank UK
- Taylor Wessing
- TLT
- Workspace: Co-working and flexible workspaces (note: “official” office space goes in 3.1.a. Infrastructure)
- Accelerator London
- Bathtub2Boardroom
- Campus London
- Central Working (run Google Campus)
- Digital Greenwich
- EDSPACE
- FreeOfficeFinder
- Greenhouse
- Here East
- Hoxton Mix
- Hubble
- Huckletree
- Impact Hub
- Imperial Incubator
- Innovation Warehouse
- Interchange
- Kitchenette
- Level39
- London Rise
- London Office Space
- MeWeHub
- Ministry of Startups
- Plexal
- Rainmaking Loft
- Runway East
- TechHub
- The Boutique Workplace Co
- The Collective
- The Office Group
- The Trampery
- WeWork
- WhiteBearYard
- Workspace
B. Develop
- Formalize: Accounting, development and HR for early-stage startups.
- Prepare for Seed: Incubators and advanced mentorship. (i.e. advanced knowledge sharing, later stage events and resources for startup TEAMS, Startup Next, etc)
C. Launch
- Seed Accelerators: Seed funding mentor programs (Techstars-style programs that provide funding)
- Pitch & Demo: Show local startups for investment (i.e. demo days for companies seeking seed investment)
3. Growth Stage
Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding, angels, VCs, and ways to connect them to startups.
A. Recognition
- Investor Networking: Connect professional investors with founders. (i.e. events or groups that facilitate connections with professional investors)
- Major Media: Mainstream local business press. (i.e. major local or regional publications that frequently champion local businesses)
B. Funding
- Angels / Micro-VCs: Seed-stage investors
- 24 Haymarket
- Angel CoFund
- Angels Den
- Astia
- Beacon Capital
- Connect Ventures
- Craigie Capital
- Crowdcube
- Clearly Social Angels
- Downing
- EC1 Capital
- Ecomachines Ventures
- Episode1
- Faber Ventures
- Frog Capital
- Forward Partners
- Hoxton Ventures
- JamJar Investments
- Kinetic Investments
- LCIF
- Mustard Seed
- Notion Capital
- Passion Capitall
- Piton Capital
- Playfair Capital
- Silicon Roundabout Ventures
- True Start
- Venture Capitalists: Series A and beyond
- Abingworth
- Accel Ventures
- Advent Life Sciences
- Amadeus Capital
- Atomico
- Balderton
- Benthal Green Ventures
- Blossom Capital
- Dawn Capital
- Distill Ventures
- DN Capital
- EC1 Capital
- Eden Ventures
- Eight Roads Ventures
- Episode 1
- Fuel Ventures
- Highland
- Index Ventures
- InMotion Ventures
- Intel Capital
- Kennet
- Lakestar
- MMC Ventures
- Northzone
- Notion Capital
- Octopus Ventures
- Passion Capital
- Saffron Hill
- Scottish Equity Partners
- Spark Ventures
- Wellington Partners
C. Growth
- Infrastructure: Office space, HR, local business insurance. (i.e. office space/ HR/ insurance providers for capital-rich companies to grow and scale)
- Expansion: Growth accelerators/consultants. (i.e. programs and business consultants for capital-rich companies to grow and scale)
4. Success Stories
Successful homegrown companies that have raised significant institutional funding, employ a large workforce, or have achieved liquidity.
- ASOS
- Blippar
- Carwow
- Deliveroo
- DueDil
- Farfetch
- Funding Circle
- GoCardless
- Handy
- Improbable
- Just Eat
- King Digital
- Moo
- OneFineStay
- Prodigy Finance
- Property Partner
- Qubit
- Ratesetter
- Reevoo
- Revolut
- Rightmove
- Secret Escapes
- Shazam
- Skrill
- SwiftKey
- TransferWise
- Zoopla
Supporters
To facilitate the steps, every ecosystem needs strong supporters.
1. Evangelists
Successful local founders who lead the ecosystem & frequently mentor newbies.
- Alban Remy
- Alessandro Hatami
- Alex Chesterman
- Andrew Humphries
- Bernhard Niesner
- Brent Hoberman
- Chris Gledhill
- Chris Morton
- David Butress
- Eileen Burbidge
- Eric van der Kleij
- Errol Damelin
- George Coelho
- Gemma Godfrey
- Jimmy Wales
- John Spindler
- Jose Neves
- Mercedes Bankston
- Nic Brisbourne
- Paul Weeden
- Petar Savic
- Peter Read
- Richard Cristina
- Sherry Coutu
- Simon Lavers
- Soline Kauffmann-Tourkestansky
- Sila Nur Isik
- Steven Hess
- Taavet Hinrikus
- Tony Kypreos
- Tom Hulme
2. Government
Public organizations that facilitate local economic development
- Enterprise for London
- Global Entrepeneur Programme (GEP)
- Innovate UK
- London First
- London and Partners
- TechCity
- Tech London Advocates
3. Talent
Major local business or tech universities and employers that attract and retain local talent.
- Local Universities (universities with prominent technical or business programs)
- Local Employers (Major technical employers, like Microsoft or Google or large local companies)
Learn more about the Startup Ecosystem Canvas here, and leave us your thoughts on the London Canvas on this collaborative Google document (This is just a DRAFT, and more input is needed!)