The Startup Ecosystem Canvas project seeks to provide local entrepreneurs with a clear list of resources for every stage of their startup journey, and outline a basic framework for communities to map their ecosystem.

With applications for the Austin Founder Institute coming to a close, we are excited to release an updated (now version #3) of the Austin Startup Ecosystem Canvas! It was developed by the Austin Founder Institute, local leaders, and commenting from the public.

This is a working document - more input is needed, so please leave your comments on this collaborative Google document, and it will be considered for the next update.

If you are looking to launch a company in Austin, then apply to the Austin Founder Institute today.

The canvas is in text form below, for better searchability:

Startup Stages

There is no one right way to build a technology company, but for the sake of simplicity we have outlined a basic, common, sequential framework.

1. IDEA-STAGE

This is where new entrepreneurs get inspired, learn best practices, develop skills, validate ideas, and begin to build their team and product.

1. Inspire

1. Startup Media: Centralized local information, listings, and news. (i.e. startup blogs/ publications/ lists/ FB groups/ newsletters, Startup Digest)

1. 512Tech

2. AustinInno

3. Austin Startups

4. Austin Startups List

5. Built In Austin

6. foundingAUSTIN Magazine

7. SEO'Brien

8. SiliconHills News

9. Startup Digest Austin

10. Tech.co Austin

11. T Squared newsletter

12. The Beat

13. Xconomy

2. Inspirational Events: Open, inclusive, beginner startup events (i.e. Startup Weekend, idea fairs, and inspirational meetups) 

1. ATX NoPay Startup

2. Austin Diversity in Tech Meetup

3. Austin Forum on Technology & Society

4. Austin Hardware Startup Meetup

5. Austin Internet of Things

6. Austin Inventors and Entrepreneurs

7. Austin Music Tech Meetup

8. Austin Startup Meetup

9. Austin Startup Week

10. Black Women Talk Tech

11. Built In Austin Meetups

12. EdTech Austin Meetups

13. Female Founders ATX

14. Female Founders Austin

15. Feminist Hack ATX

16. Girls in Tech Austin

17. HackerNest

18. Intro to the Austin Tech Startup Scene

19. Startup Weekend Austin

20. Startup Weekend HackOut

2. Educate

1. Best Practices: Beginner knowledge-sharing events. (i.e. beginner events that serve to educate more than inspire, like Startup Founder 101, etc).

1. 1 Million Cups Austin

2. Austin eCommerce Meetup

3. Austin MediaTech

4. Austin Mobile Developers and Entrepreneurs

5. Austin Startup Entrepreneurs

6. Bleeding Edge Meetup Group

7. FinTech Austin

8. From Napkin to Revenue

9. Health Technology Forum: Austin

10. Mobile Growth Austin

11. ProductTank Austin

12. Social Innovators

13. Startup Founder 101 Austin

14. Startup Fuse Austin

15. Startup Grind Austin

16. Startup Law Austin

17. Talkabot ATX

18. TechShop Startup ATX

19. Women Who Code Austin

2. Training & Feedback: Skill & Idea development. (Ex. bootcamps and comprehensive training programs, like Founder Institute, General Assembly, Lean Startup Machine, etc)

1. 3 Day Startup Austin

2. Access Silicon Valley Austin

3. Ada Ryland Consulting

4. Austin Blockchain Technology

5. Austin Coding Academy

6. Austin Lean Startup Circle

7. Austin Startup: Idea to IPO

8. Data Science Dojo

9. Dev Bootcamp

10. Digital Creative Institute

11. Early-Stage Entrepreneur Essentials

12. Female Founder Initiative

13. Founder Institute

14. Founders Bootcamp

15. Galvanize

16. General Assembly

17. Hack Reactor

18. Kendra Scott Women’s Entrepreneurial Leadership Institute

19. Lean Startup Machine Austin

20. Longhorn Startup

21. Lumenbrite

22. Patriot Boot Camp

23. Startupbootcamp FinTech & CyberSecurity FastTrack

24. Startup Pitch Bootcamp

25. UT Austin Boot Camps

26. Venture Forth

3. Validate

1. Team Formation: Resources for teaming up. (i.e. events or other resources that facilitate early-stage recruitment and cofounder matching)

1. Austin Crowdfunding

2. Austin Early Stage Product Startup Founders

3. Austin Entrepreneur Networking & Community Building

4. Austin Entrepreneurs & Business Leaders Networking Meetup

5. Austin Professional Networking Group

6. Austin Tech Happy Hour

7. CoFounder Austin

8. CoFoundersLab

9. FounderDating

10. Global Women Entrepreneur Network

11. Hardman Batchelor International

12. Team Austin

13. Texchange

2. Build First Product: Hackathons & resources to build. (i.e. hackathons and other builder-focused events and resources)

1. Angelhack Global Hackathon Series Austin

2. athenahealth MDP Hackathon

3. ATX Hack for Change

4. Austin Coders & Hackers

5. CodeDay Austin

6. DeveloperWeek Austin 2017 Hackathon

7. DevOpsDays Austin

8. Docker Docs Hackathon

9. DreamHack Austin

10. ExpeditionHacks Austin

11. Girls in Tech Hackathon

12. HackerNest Austin Tech Socials

13. Hack the Machine

14. HackTX

15. Open Austin

16. SXSW Hackathon

2. LAUNCH-STAGE

In this stage, entrepreneurs establish and formalize the company, develop the product, get feedback from customers, and prepare for the next step.t

1. Start

1. Establish: Law firms & banks for startups  

1. Andrews Kurth Kenyon LLP

2. Bracewell LLP

3. Broadway Bank

4. Business Bank of Texas

5. Capital One

6. Carroll Counsel PLLC

7. DLA Piper

8. Frost Bank

9. Hillcrest Bank

10. Horizon Bank

11. K&L Gates

12. Kastner, Huggins, Reddien and Gravelle

13. Lynch Law Firm

14. McCarter & English, LLP

15. Miller, Egan, Molter and Nelson LLP

16. Shahrestani Law

17. Silicon Valley Bank

18. Square 1 Bank

19. Stacy Cole Law

20. Vela Wood

21. Villhard Patent Group

22. Vinson & Elkins LLP

23. Wilson Sonsini Goodrich and Rosati

2. Workspace: Co-working and flexible workspaces (note: “official” office space goes in 3.1.a. Infrastructure) 

1. Capital Factory

2. Chicon Collective

3. Createscape

4. DwellStronger

5. Fibercove

6. Galvanize

7. Impact Hub Austin

8. IncubatorCTX

9. Industrious Office

10. Link Coworking

11. Orange Coworking

12. Patchwork Austin

13. Soma Vida

14. The Riveter

15. Vessel Coworking

16. Vuka Collective

17. WeWork

18. Common Desk

2. Develop

1. Formalize: Accounting, development and HR for early-stage startups. 

1. AngelSpan

2. Austin HR

3. Calavista

4. Command Group

5. Corn and Corn LLP

6. CSI Executive Search

7. Enola Labs

8. Gennovacap

9. Growth Acceleration Partners

10. Iflexion

11. Insogna CPA

12. Jackrabbit

13. Libby King & Associates

14. MagRabbit

15. Marci Shafto CPA

16. Praxent

17. Richard A. Crow and Associates

18. Roger E. Coyner, CPA

19. Sitegoals

20. Snyxius

21. Tanya L. Stokes, CPA

22. The BHW Group

23. W. Hamilton & Co., PLLC

24. White Lion

25. Workhorse Marketing

2. Prepare for Seed: Incubators and advanced mentorship. (i.e. advanced knowledge sharing, later stage events and resources for startup TEAMS)

1. ACC Bioscience Incubator

2. Austin Technology Incubator

3. Bunker Labs

4. DivInc

5. EdTech Action Incubator

6. G51

7. Longhorn Startup

8. Nexus Incubator

9. Startup Next Austin

10. Tarmac TX

11. Tech Ranch Austin

12. Texas Venture Labs

13. Thinktiv

3. Launch

1. Seed Accelerators: Seed funding mentor programs (Techstars-style programs that provide funding)

1. Accelerate at Capital Factory

2. International Accelerator

3. MassChallenge Texas

4. Medical Innovation Labs

5. MobilityX Accelerator

6. SKU

7. Sputnik ATX

8. Techstars

2. Pitch & Demo: Show local startups for investment (i.e. demo days for companies seeking seed investment)

1. [Re]verse Pitch Competition

2. Apps4Change Demo

3. Austin TechBreakfast

4. Demo Day: Techstars Austin

5. Digital Demo Day

6. HATCH Pitch

7. KiwiTech Demo Day

8. Open Pitch Practice and Pizza

9. Startup Pitch Night Austin

10. SXSW Accelerator

11. Texas Data Demo Day

12. The Iron Yard Austin: Demo Day

3. GROWTH-STAGE

Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding, angels, VCs, and ways to connect them to startups.

1. Recognition 

1. Investor Networking:  Connect professional investors with founders. (i.e. events or groups that facilitate connections with professional investors)

1. Austin Technology Council

2. Central Texas Angel Network

3. Ellevate

4. Gathering of Angels

5. Hill Country Angel Network

6. J9 Partners

7. NewChip

8. Southwest Angel Network

9. Texas Investment Network

10. TiE Austin

2. Major Media: Mainstream local business press. (i.e. major local or regional publications that frequently champion local businesses)

1. Austin American-Statesman

2. Austin Business Journal

3. Crain's Austin

4. Texas Business Radio

5. Texas CEO Magazine
   

2. Funding

1. Angels / Micro-VCs: Seed-stage investors 

1. Andrew Busey

2. Arun Prakash

3. Asad Zafar

4. Bart Robertson

5. Bill Boebel

6. Brett Hurt

7. Cameron Drummond

8. Chris Shonk

9. Dan Graham

10. David Altounian

11. David Cohen

12. Edward Batchelor

13. Jared Slosberg

14. Jason Seats

15. John Stockton

16. Joshua Baer

17. Mark Clayton Hand

18. Mellie Price

19. Michael Trafton

20. Rick Wittenbraker

21. Rob Taylor

22. Rony Kahan

23. Rudy Garza

24. Russell Hinds

25. Scott Kosch

26. Shane Adams
    
    

2. Venture Capitalists: Series A and beyond

1. Arch Venture Partners

2. Arena Growth Partners

3. ATX Seed Ventures

4. Bandgap Ventures

5. Blue Sage Capital

6. Corsa Ventures

7. Covera Ventures

8. Ecliptic Capital

9. Escalate Capital Partners

10. Limestone

11. LiveOak Venture Partners

12. Mercury Fund

13. Moonshots Capital

14. Murphree Venture Partners

15. Next Coast Ventures

16. Next Step Capital Partners

17. Peak Rock Capital

18. PTV Healthcare Capital

19. Recurring Capital Partners

20. S3 Ventures

21. Silverton Partners

22. Trellis Partners

23. Tritium Partners

24. True Wealth Ventures

25. Vista Equity Partners

3. Growth

1. Infrastructure: Office space, HR, local business insurance. (i.e. office space/ HR/ insurance providers for capital-rich companies to grow and scale) 

1. 42Floors

2. Anco Insurance

3. Austin Office Solutions

4. Austin Office Space

5. Austin Tenant Advisors Office Space Rental Agency

6. BKCW Insurance

7. Britton and Britton Insurance

8. Central Insurance Agency

9. Elevate Growth Partners

10. Hiscox Insurance

11. Instant Offices

12. Premier HR Solutions

13. Solid Business Solutions

14. Southwest Commercial Insurance

15. Strive Insurance Group

16. ValentineHR

17. Watkins Insurance Group 

2. Expansion: Growth accelerators/consultants. (i.e. programs and business consultants for capital-rich companies to grow and scale)

1. Accenture

2. Aon

3. Austin Consulting Firm

4. Bridgepoint Consulting

5. Bunker Labs CEO Circle

6. CGI

7. Deloitte

8. Denary

9. Ernst and Young

10. Grant Thornton

11. Idea Labs Consulting

12. KPMG

13. Momentum Consulting

14. PwC

15. Towers Watson

16. vcfo

4. SUCCESS STORIES

Successful homegrown companies that have raised significant institutional funding, employ a large workforce, or have achieved liquidity.

1. AppSumo

2. Bazaarvoice

3. BigCommerce

4. BP3

5. Bumble

6. Chasm.io

7. CM First Group

8. CognitiveScale

9. Consero Global

10. Continuum

11. Cratejoy

12. CSID

13. Data.World

14. Double A Labs

15. EverlyWell

16. Favor

17. Granify

18. HomeAway

19. Icontrol

20. Indeed

21. LawnStarter

22. MailLift

23. MainStreet Hub

24. Markerly

25. Modernize

26. OtherInbox

27. OutBound Engine

28. Outdoorsy

29. OwnLoca

30. Phunware

31. Plum

32. QuintilesIMS

33. Reaction

34. RetailMeNot

35. Riskpulse

36. SailPoint

37. SiliconLabs

38. SolarWinds

39. SpareFoot

40. Spiceworks

41. Spredfast

42. Tenfold

43. The Zebra

44. Threatcare

45. Trendkite

46. Twyla

47. Umbel

48. UnaliWear

49. Unseen

50. Whole Foods Market

51. WP Engine

52. YouEarnedIt

53. Zenoss

Supporters

To facilitate the steps, every ecosystem needs strong supporters.

1. EVANGELISTS

Successful local founders who lead the ecosystem & frequently mentor newbies.  (i.e. Local leaders who have taken a leadership position, speak at a lot of startup events, mentor all the programs, etc)

1. Amos Schwartzfarb

2. Anil Pattni

3. Ashley Jennings

4. Bart Bohn

5. Bijoy Goswami

6. Brandon Satrom

7. Cara McCarty 

8. Chris Makell

9. Claire England

10. Chris Michael Harris

11. Dana Wildeboer

12. Damon Clinkscales

13. David Altounian

14. David Barnes

15. Elijah May

16. Erik Kallenbach

17. Elisa Sepulveda

18. Eugene Sepulveda

19. Fernando Labastid

20. Hannah Oiknine

21. Harold Hughes

22. Hugh Forrest

23. Heather Ann Havenwood

24. Jacqueline Hughes

25. Jay Boisseau

26. Joe Merrill

27. John Zozzaro

28. Joshua Baer

29. Kristin Spindler

30. Kevin Koym

31. Lance McNeill

32. Leigh Christie

33. Lani Rosales

34. Laura Lorek

35. Lyn Graft

36. Liz Coufal 

37. Marc Hafner

38. Marc Nathan

39. Martin Martinez 

40. Mike Millard 

41. Mitch Jacobson

42. Nathan Ryan

43. Oksana Malysheva

44. Paul O'Brien

45. Preston James

46. Rachelle Oribio

47. Ron Batra

48. Ruben Cantu

49. Ryan Merket

50. Sabrina Wojtewicz

51. Scott Sullivan

52. Shakeel Rashed

53. Ryan Rafols

54. Tim Ferriss

55. Whurley

56. Zuby Onwuta

2. GOVERNMENT

Public organizations that facilitate local economic development 

1. City of Austin's Economic Development Department

2. City of Austin's Innovation Office

3. Entrepreneur Center of Austin

4. FastForward Entrepreneur Training Program

5. Greater Austin Asian Chamber of Commerce

6. Greater Austin Black Chamber of Commerce

7. Greater Austin Hispanic Chamber of Commerce

8. The Greater Austin Chamber of Commerce

9. Women's Chamber of Commerce of Texas

3. TALENT

Major local business or tech universities and employers that attract and retain local talent.

1. Local Universities (universities with prominent technical or business programs)

1. Acton School of Business

2. Austin Community College

3. Concordia University Texas

4. Huston–Tillotson University

5. South University

6. St. Edward's University

7. The University of Texas at Austin

2. Local Employers (Major technical employers, like Microsoft or Google or large local companies, with large local offices) 

1. 3M

2. Amazon

3. AMD

4. Apple

5. Applied Materials

6. AT&T

7. Blizzard Entertainment

8. Cisco

9. Dell

10. Facebook

11. Flex

12. General Motors

13. Google

14. Home Depot

15. HP

16. IBM

17. Intel

18. Microsoft

19. NXP Semiconductors

20. Oracle

21. PayPal

22. Samsung Semiconductor Inc.

23. Tableau Software

24. Visa

25. VMware

26. Walmart

27. Whole Foods Market

28. YETI

Note: The Startup Ecosystem Canvas is a perpetual work in progress. Learn more at http://fi.co/canvas, and comment on this document to provide your feedback.  

This document was created by the Founder Institute Austin, the world’s premier idea-stage accelerator and startup launch program. You can apply to the program at FI.co/join. 

Learn more about the Startup Ecosystem Canvas here, and leave us your thoughts on the Austin Canvas on this collaborative Google document, or on Twitter using the hashtag #ecosystemcanvas. This is a perpetual work in progress, and it will be updated frequently, so we want your feedback!

If you are looking to launch a company in Austin, then apply to the Austin Founder Institute today.