Startup ecosystems can be fragmented, competitive, and hidden to newcomers, which is detrimental for local startups and community growth. The Startup Ecosystem Canvas seeks to provide local entrepreneurs with a clear list of resources for every stage of their startup journey, and outline a basic framework for communities to map their ecosystem.

With applications for the Campinas Founder Institute coming to a close, we are excited to release the Campinas Startup Ecosystem Canvas, which is currently in Draft v1 below! It was developed by the Campinas Founder Institute and local leaders Érico Pastana and Pedro Sousa, together with the Campinas Startups Association (ACS), the local Chapter of the Global Entrepreneurship Network (RGE Campinas) and other local ecosystem collaborators.

More input is needed, so please leave your comments on this collaborative Google document, and it will be considered for the next update.

You can also learn more about the Startup Ecosystem Canvas project https://FI.co/canvas.

Startup Stages

There is no one right way to build a technology company, but for the sake of simplicity we have outlined a basic, common, sequential framework.

1. Idea Stage

This is where new entrepreneurs get inspired, learn best practices, develop skills, validate ideas, and begin to build their team and product.

• Inspire

• Startup Media: Centralized local information, listings, and news. (i.e. startup blogs/ publications/ lists/ FB groups/ newsletters)

1. Campinas Empreendedora

2. Startup Campinas

3. Startup Digest SP

• Inspirational Events: Open, inclusive, beginner startup events (i.e. Startup Weekend, idea fairs, and inspirational meetups)

1. Desafio Unicamp

2. Empretec Sebrae

3. Startup Weekend Campinas

• Educate

• Best Practices: Beginner knowledge-sharing events. (i.e. beginner events that serve to educate more than inspirate, like Startup Grind, Startup Founder 101, etc).

1. Associação Campinas Startup

2. Castelo Creative Space

3. Campinas Startup Founder 101

4. Espaço CBITS

5. Liga Emprendedora

6. Superlógica Labs

7. Rede Global de Empreendedorismo

• Training & Feedback: Skill & Idea development. (Ex. bootcamps and comprehensive training programs, like Founder Institute, code camps, etc)

1. Centro de Empreendedorismo FACAMP

2. Founder Institute

3. PUC Campinas Empreende

4. Startup-SP Sebrae Campinas

5. Soul Startup

• Build First Product: Hackathons & resources to build. (i.e. hackathons and other builder-focused events and resources)

1. HorizonFour

2. Hiperspaço CPqD

3. Instituto de Pesquisa Eldorado

4. TeN - Tech Experience Network

2. Launch Stage

In this stage, entrepreneurs establish and formalize the company, develop the product, get feedback from customers, and prepare for the next step.

• Start

• Establish: Law firms & banks that specialize in helping startups

1. DHF Advogados

2. MCO Advogados

3. PJBank

4. TozziniFreire Advogados

5. Atray Investimentos

6. Baldin & Sozzo Amorim

• Workspace: Co-working and flexible workspaces (note: “official” office space goes in 3.1.a. Infrastructure)

1. 2Work

2. 4You Coworking

3. Alpha Coworking

4. Bons Ventos

5. Castelo Creative Space

6. Compartilho Office

7. Dansa Office

8. Espaço 535

9. Espaço 949

10. Go On Offices

11. Ôshi

12. Regus

13. Spazio Gregato

14. Terracota

15. Umb.co23

16. Vértice

17. Work Lounge

• Develop

• Formalize: Accounting, development and HR for early-stage startups.

1. Mafra Contábil

2. Syhus Contabilidade

3. Sempre Contabil

• Prepare for Seed: Incubators and advanced mentorship. (i.e. advanced knowledge sharing, later stage events and resources for startup TEAMS)

1. Incamp

2. Conselho de Startups

3. Núcleo Softex Campinas

4. Ciatec

5. Incubadora Municipal de Campinas

• Launch

• Seed Accelerators: Seed funding mentor programs (Techstars-style programs that provide funding)

1. Baita Aceleradora

2. Jumpers

3. Venture Hub

4. Weme

• Pitch & Demo: Show local startups for investment (i.e. demo days for companies seeking seed investment)

1. 100 Open Startups Demoday

2. Baita Demoday

3. Desafio Unicamp Demoday

4. Founder Institute Graduation

5. Startups-SP Sebrae Demoday

6. Weme Demoday

7. Conferência Campinas Startups

3. Growth Stage

Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding, angels, VCs, and ways to connect them to startups.

• Recognition

• Investor Networking:  Connect professional investors with founders. (i.e. events or groups that facilitate connections with professional investors vs. angels)

1. 100 Open Startups

2. Amcham

3. Campanjos

4. Corporate Garage

5. LAAS

6. Phomenta

• Funding

• Angels / Micro-VCs: Seed-stage investors

1. Inova Ventures Participações

2. MasterMinds

3. Smart Money Ventures

• Growth

• Infrastructure: Office space, HR, local business insurance. (i.e. office space/ HR/ insurance providers for capital-rich companies to grow and scale)

1. GlobalTech

2. Galleria Offices

3. Praça Capital

4. Polis de Tecnologia

5. Share RH

6. Enora Leaders

4. Success Stories

Successful homegrown companies that have raised significant institutional funding, employ a large workforce, or have achieved liquidity.

1. Agrosmart

2. Assertiva

3. CI&T

4. Dextra

5. Griaule Biometrics

6. Hytron

7. I-Systems

8. Icaro Tech

9. Inmetircs

10. Matera

11. Movile

12. PST Eletrônica

13. Superlógica

14. Softway (Thomson Reuters)

15. Synchro

16. Virtual Avionics

Supporters

To facilitate the steps, every ecosystem needs strong supporters.

1. Evangelists

Successful local founders who lead the ecosystem & frequently mentor newbies.  (i.e. Local leaders who have taken a leadership position, speak at a lot of startup events, mentor all the programs, etc.)

1. Alexandre Neves

2. Carla Cozer

3. Carlos Cêra

4. Benedito Fayan

5. Carlos Cêra

6. Carlos Netto

7. César Gon

8. Daniel Lopes

9. Eduardo Aledo

10. Érico Pastana

11. Fábio Póvoa

12. Fabrício Bloisi

13. Hederson Albertini

14. Horacio Poblete

15. Igor Santiago

16. Kléber Bacili

17. Luis Eduardo Drouet

18. Maria Aparecida Aledo

19. Maria Paula Castro

20. Marcos Ferretti

21. Maurício Bueno

22. Omar Ferroni Branquinho

23. Oswaldo Fernandes

24. Paulo Lemos

25. Pedro Pimentel Sousa

26. Raul Cardoso

27. Renato Toi

28. Rodolfo Baccarelli

29. Rosana Jamal Fernandes

30. Tatiana Pezoa

31. Tiago Aguirre

32. Wagner Foschini

2. Government

Public organizations that facilitate local economic development

1. ACIC

2. AGEMCAMP

3. CNPEM

4. CTI

5. IMA

6. Fundação Fórum Campinas Inovadora

7. Sebrae SP

8. SMDEST

9. Senai Campinas

10. Instituto Agronômico de Campinas

11. EMBRAPA Informática

3. Talent

Major local business or tech universities and employers that attract and retain local talent.

• Local Universities (universities with prominent technical or business programs)

1. Anhanguera Educacional

2. Devry Metrocamp

3. Esamc

4. Facamp

5. IBE FGV

6. Iescamp

7. Inova Business School

8. Mackenzie

9. Policamp

10. PUC Campinas

11. Unicamp

12. UNIP

13. Unisal

• Local Employers (Major technical employers with large local offices)

1. 3M

2. Ambev

3. Bosch

4. Ci&T

5. CPFL

6. Eaton

7. Elektro

8. Honda

9. IBM

10. Motorola

11. Movile

12. Samsung

13. Tetrapak

Learn more about the Startup Ecosystem Canvas here, and leave us your thoughts on the Campinas Canvas on this collaborative Google document, or on Twitter using the hashtag #ecosystemcanvas. This is a perpetual work in progress, and it will be updated frequently, so we want your feedback!

Are you looking to build a startup in Campinas? Then apply to the Campinas Founder Institute today