Marketing platform Beeketing graduated from 500 Startups, the latter of which annually combines a diverse list of the best startups in the world. Because 500 also invest in companies, it's become a place that many startups turn to for a chance to enter their accelerator. This year, they proved how international startups are now, particularly through their selections for the Batch 15.
Beeketing's inclusion on this list shows how far Vietnam has come over the years. The company offers a marketing automation platform designed for small and medium e-commerce businesses. Startup 500 recognized it as a true triumph for entrepreneurship, and as a necessary tool for e-commerce businesses wanting more efficient marketing systems.
Designed as an app, Beeketing was also recently noted by Mattermark as being a superior marketing tool. The software already has a strong track record of increasing sales and conversion rates.
So just how diverse was Startup 500's Batch 15 this year outside of Beeketing? Its worth knowing more about Beeketing's development as well as the Vietnam chapter of the Founder Institute. You'll learn how prevalent successful businesses are today, including growing roles for women.
The Development of Beeketing
As a Graduate of the Hanoi (Topica) Founder Institute, Beeketing has a noteworthy astuteness to businesses needing more customer retention. The mission statement for their app is one of nurturing loyalty from those who buy from businesses.
Its founder and CEO is Quan Manh Truong, who graduated from Founder Institute in 2014. He's noted for starting his first business at the age of 18. Beeketing started four years later and went from a one-person operation to 20 staff members. They quickly grabbed 100,000 customers within a year's time.
Even Forbes listed him in a Vietnam edition of their 30 Under 30 CEO list. Starting in Vietnam, he's since relocated to San Francisco where Beeketing now has a corporate office. Plus, he now has significant investors and sponsors, which includes the renowned name of Google.
The app's purpose is to help create easier marketing opportunity through automation. As a result, they want to give small businesses the power to sell as effectively as Amazon.
Through the app's ability to track data, it's really one of the most powerful analytic tools available. From this data, they'll put together automatic sales and marketing campaigns matching what a business needs.
Examples of 500 Startups' Batch 15 Diversity
Having Beeketing at the forefront was just the beginning in demonstrating how diverse the Batch 15 list was recently. Forty-three percent of startups on the list this year were from countries like Canada, India, Hong Kong, and Thailand as just a few.
Even more impressive is many of the startup CEO's are women, which is an encouraging sign in diversifying a field that's been far too male dominated. Some of the chosen startups like Barn & Pillow, Code4Startup, and LafaLafa were solely created by women. Many others are co-partnerships between a man and woman.
This shows a more positive view on the world of business after so many negative views of gender equality in other fields.
In Vietnam, Founder Institute's chapter there is one worth looking at as a new and exciting hub where more successful startups could soon emerge.
Founder Institute's Vietnam Chapter
Recent evidence shows Vietnam's startup economy is growing exponentially, and those living there can benefit by joining Founder Institute's programs. Applications are currently open in Hanoi for the spring of this year.
No doubt more startup talent will be found there, which is encouraging to those who remember what Vietnam was like just a short four decades ago.
