Rewards App Pivots To Help Incentivize People To Self-Isolate Amidst Pandemic
LifePoints, a Founder Institute Toronto portfolio company, has released a new version of their free iOS app that rewards people with discounts and gift cards for staying at their place of self-isolation. LifePoints lets people collect points for their good lifestyle choices, which they can then spend on rewards, like discounts at vendors and gift cards.
They originally rewarded people for getting to the gym, but have reworked that feature to help incentivize people to stay home during these times. They’re going to continue to build out this version with new features until the government declares the situation handled. Founder Ethan Foy explains,
We’ve always been about rewarding people’s good lifestyle choices, and right now the best choice someone can make is to stay home. We hope businesses will see this as an opportunity to show their support to people during these times by offering a reward on the platform.
A highlight of the current version follows:
- A user sets their place of self-isolation, which is saved locally on their phone and not collected by LifePoints
- They collect 100 lifepoints for every 24 hours they spend there and 25 lifepoints for every 1,000 steps they take
- They can then use these points to purchase rewards from our shop, compete on our leaderboards, or donate their points to charitable campaigns (which we convert to cash and donate to those charities)
LifePoints for Self-Isolation is currently available on the App Store. Android users are encouraged to join the waitlist on their website. For more information on LifePoints, and to find the waitlist visit https://www.lifepointsapp.ca/rewards-for-self-isolating.
About LifePoints: LifePoints is a Toronto-area startup that was founded in late-2016 by the then neuroscience student, Ethan Foy. The company has always been bootstrapped/self-funded and carries the sole goal of encouraging people to make more good lifestyle choices.
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