Although resources to get started as an entrepreneur in Canada are available, not everyone has access to them. Startup ecosystems can be fragmented, competitive, and hidden to newcomers, which is detrimental for local startups and community growth.
While Canada does not traditionally track metrics behind venture-backed startups for founders from diverse ethnic backgrounds, according to the Financial Post, they are on par with sentiments in the U.S., indicating a problem of underrepresented founders in Canada being underfunded and similarly, left feeling undervalued.
On the bright side, Canada is one of the most multicultural countries in the world with a constantly growing ethnic and immigrant population. To help Canadian entrepreneurs of minority and diverse ethnic backgrounds find resources available to help them build a startup, we released v1 of the Canadians of Color Startup Ecosystem Canvas.
It was developed by the leaders of Founder Institute’s Canadian programs: Waterloo, Toronto, Montreal, and Western Canada, in an effort to help eliminate barriers to entry and encourage equality and access to financial and social resources for all Canadian startup founders.
This first release includes over 280 startup resources across Canada, organized by stage. While we spent many hours on this research, this is just a DRAFT, and more input is needed, so please leave your comments on this collaborative Google document to help us complete the list. There are definitely omissions on this current version.
Text version included below, for ease of searching:
Startup Stages
There is no one right way to build a technology company, but for the sake of simplicity we have outlined a basic, common, sequential framework.
1. Idea Stage
This is where new entrepreneurs get inspired, learn best practices, develop skills, validate ideas, and begin to build their team and product.
A. Inspire
- Startup Media: Centralized local information, listings, and news. (i.e. startup blogs/ publications/ lists/ FB groups/ newsletters)
- Inspirational Startup Events: Open, inclusive startup events that often focus on ideation. (i.e. Startup Weekend, idea fairs, and inspirational meetups)
B. Educate
- Best Practices: Beginner knowledge-sharing tech events. (i.e. beginner events that serve to educate more than inspire).
- Training & Feedback: Skill & Idea development events and startup bootcamps for entrepeneurs. (Includes comprehensive training programs, like Founder Institute, General Assembly, Lean Startup Machine, code camps, etc)
- BIPOC Capital
- BIPOC Founders
- Black Business Initiative
- Black Entrepreneurship Program
- Black Innovation Bootcamp
- BrainStation
- Canada SROP
- CEE Centre For Young Black Professionals
- Centre for Indigenous Innovation and Technology
- Code Black
- First Nations Technology Council
- Founder Institute
- General Assembly
- Hackergal
- ICON Talent Partners
- IdeaConnector
- Lean Startup Machine
- Lighthouse Labs
- Okwaho Equal Source
- Tech Spark
- The Canadian Centre for Aboriginal Entrepreneurship
- Tribe Network
- Women Entrepreneurship Knowledge Hub
C. Validate
- Team Formation: Resources for teaming up (i.e. events or other resources that facilitate early-stage recruitment and cofounder matching, like CoFoundersLab, FounderDating, and entrepreneur networking groups and events).
- Build First Product: Hackathons & resources to build (i.e. hackathons and other builder-focused events and resources).
2. Launch Stage
In this stage, entrepreneurs establish and formalize the company, develop the product, get feedback from customers, and prepare for the next step.
A. Start
- Establish: Law firms & banks for startups with programs specifically targeting Canadians of Color and other minorities in startups.
- Aird & Berlis LLP
- Blake, Cassels & Graydon LLP
- BMO
- Canadian Association of Black Lawyers
- CIBC
- Dentons
- DLA Piper
- Emerge Law
- First Nations Bank of Canada
- Goodmans LLP
- McMillan LLP
- Minority Owned Business Loans
- National Aboriginal Capital Corporations Association
- Oziel Law
- Royal Bank of Canada
- Scotiabank
- TD Canada Trust
- Vancity Community Investment Bank
- Workspaces: Co-working and flexible workspaces for startups in Canada.
B. Develop
- Formalize: Accounting, development and HR for early-stage startups.
- AppStudio
- April Mullings Finance & Tax Services
- AWFS Consulting
- BIPOC Executive Search
- Black HR Professionals of Canada
- CADJPro
- Calibre Consulting
- Carjoel Financial Associates
- Cobella Financial Bookkeeping
- CTRL ALT DEL
- Formative Innovations
- GMS Professional Corporation
- Holbrook Goodman Technologies
- Kaimera Media
- Kaylo Digital
- MyTax101
- Next Step DIgital Solutions
- Odgers Berndtson
- See Girl Work
- Team Taxman
- Prepare for Seed: Incubators and advanced mentorship (i.e. advanced knowledge sharing, later stage events and resources for startup TEAMS, Startup Next, etc).
- AMEX Blueprint
- Black Entrepreneur Program
- Black Entrepreneurship Through Acquisition Incubator
- Black Female Funders
- Black Innovation Launchpad
- Black Leaders of Tomorrow
- Business Link
- Canada Startup Co.
- DMZ Black Innovation Programs
- Empowered Startups
- Futurpreneur Canada Black Entrepreneur Startup Program
- Global Bridge: Canada-India
- HXOUSE
- ICUBE UTM Indigenous Entrepreneurship Program
- Indigenous Centre for Innovation and Entrepreneurship
- National Indigenous Women Entrepreneurs Ecosystem
- Pixelles BIPOC Creator Program
- Toronto Business Development Centre Start-up Visa Program
- We Are Women
C. Launch
- Seed Accelerators: Seed funding mentor programs (Techstars-style programs that provide funding)
- Pitch & Demo Events: Show local startups for investment (i.e. demo days for companies seeking seed investment).
3. Growth Stage
Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding, angels, VCs, and ways to connect them to startups.
A. Recognition
- Investor Networking: Connect professional investors with founders (i.e. events or groups that facilitate connections with professional investors vs. angels, venture capital associations).
- Major Media: Mainstream local business press (i.e. major local or regional publications that frequently champion local businesses, major local or regional publications with a business section).
B. Funding
- Angels/Micro-VCs: Seed-stage Investors
- Venture Capitalists: Series A and beyond
C. Growth
- Infrastructure: Office space, HR, local business insurance (i.e. office space/ HR/ insurance providers for capital-rich companies to grow and scale).
- Expansion: Growth accelerators and consultants (i.e. programs and business consultants for capital-rich companies to grow and scale).
- Accenture
- Bain & Company
- Bakau Consulting
- Boston Consulting Group
- Canadian Equality Consulting
- Capgemini
- Decade Impact
- Deloitte
- Ernst & Young
- FTI Consulting
- Gartner
- Grant Thornton
- KOJO Institute
- KPMG
- McKinsey & Company
- Mercer
- Oliver Wyman
- Protiviti
- PwC
- Roland Berger
- Tata Consultancy Services
- The Diversity Agency
- Tomee Sojourner Consulting
4. Canadian Startup Success Stories
Successful homegrown companies that have raised significant institutional funding, employ a large workforce, or have achieved liquidity.
- Air Matrix
- Beam.city DNA
- Crescendo DEI
- Cuboh
- Drop
- FitDrive
- HRVSTR
- Lagatos
- Magnusmode
- Nanoleaf
- Psigryph
- StonePaper
- Trebble FM
- Virtual Gurus
- Wattpad
Supporters
To facilitate the steps, every ecosystem needs strong supporters.
1. Canadian Startup Leaders
Successful local founders who lead the ecosystem & frequently mentor newbies.
- Adam Nanjee
- Adedoyin Omotara
- Adeela Carter
- Ahmed Ismail
- Alexandra McCalla
- Amoye Henry
- Andrea Blaikie
- Andria Barrett
- Ashley Athill
- Ben Melchionno
- Bobbie Racette
- Bryan Duarte
- Bryan Johnson
- Bryan Zheng
- Casey Lau
- Chad Ford
- Claudette McGowan
- Deep Singh
- Devon Fiddler
- Ejibola Adetokunbo-Taiwo
- Eugenia Duodu Addy
- Gelaine Santiago
- Isabel Lopez Starck
- Jarret Leaman
- Jordan Jocius
- Laurie Sterritt
- Lekan Olawoye
- Mark Podlasly
- Michael Athill
- Miryam Lazarte
- Neha Bahl
- Nilay Goyal
- Rafael Miranda
- Rodrigue Fouafou
- Ryan Micheletti
- Sammy Zoerb
- Sergio Escobar
- Sunil Sharma
- Stacy-Ann Buchanan
- Swish Goswami
- Tamar Huggins
- Vartika Manasvi
- Yung Wu
2. Canadian Government Startup Resources
Public organizations that facilitate local economic development
- Afro Canadian Chamber of Commerce
- Canada - ASEAN Business Council
- Canadian Black Chamber of Commerce
- Canadian Council for Aboriginal Business
- Government of Canada Aboriginal Entrepreneurship Program
- Government of Canada Black Entrepreneurship Knowledge Hub
- Government of Canada Black Entrepreneurship Program
- Indigenous Business and Investment Council
- The Federation of African Canadian Economics
- Toronto Hispanic Chamber of Commerce
3. Talent
Major local business or tech universities and employers that attract and retain local talent.
- Local Universities (universities with prominent technical or business programs which also include Black Canadian Studies programs or maintain diverse student bodies.)
- Local Employers: Major technical employers, like Microsoft or Google or large local companies, with large local offices, major technology companies that hire and attract diverse talent).
Learn more about the Startup Ecosystem Canvas here, and leave us your thoughts on the Canadians of Color Startup Ecosyten Canvas on this collaborative Google document (This is a perpetual work in progress, and more input is needed!)