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Amsterdam is a great place to build a startup, but most of the early-stage entrepreneurs we speak to are not aware of the local resources that are available to help them.

With applications for the Amsterdam Founder Institute soon coming to a close, we are excited to release the Amsterdam Startup Ecosystem Canvas! It was developed by the Amsterdam Founder Institute and local leaders Bas Van Essen and Oliver De Leeuw.

We spent about 20 hours doing this research, but this is just the first draft. More input is needed, so please leave your comments on this collaborative Google document and it will be considered for the next update.

 

A text version is included below, for searchability:

Startup Stages


There is no one right way to build a technology company, but for the sake of simplicity we have outlined a basic, common, sequential framework.

1. IDEA-STAGE

This is where new entrepreneurs get inspired, learn best practices, develop skills, validate ideas, and begin to build their team and product.

  1. Inspire
  • Startup Media: Centralized local information, listings, and news. (i.e. startup blogs/ publications/ lists/ FB groups/ newsletters, Startup Digest)
    1. Founded in Holland

    2. Impact Hub Amsterdam Blog

    3. Innovation Exchange Amsterdam News

    4. Silicon Canals

    5. Sprout

    6. StartupAmsterdam News

    7. StartupDelta

    8. Startup Digest Amsterdam

    9. StartupJuncture

    10. Tech.co Amsterdam


  • Inspirational Events: Open, inclusive, beginner startup events (i.e. Startup Weekend, idea fairs, and inspirational meetups)
    1. Amsterdam TechMeetups

    2. Big Data Amsterdam

    3. Bitcoin Wednesday Amsterdam

    4. Blockchain Startup Weekend Amsterdam

    5. Blockchain Talks

    6. Creative Mornings

    7. Girl Code

    8. Golang Amsterdam

    9. GOTO Nights Amsterdam

    10. Growth Hacker Talk

    11. IT Development Café

    12. ITNEXT

    13. Ladies that UX Amsterdam

    14. Let's Code Together - Women's Code Club in Amsterdam

    15. Permanent Beta

    16. Permissionless Society Blockchains

    17. R-Ladies Amsterdam

    18. Rockstart Amsterdam

    19. Startup Weekend Amsterdam

    20. TECH Talks Meetup Amsterdam

    21. TNW Conference


  1. Educate
    1. Best Practices: Beginner knowledge-sharing events. (i.e. beginner events that serve to educate more than inspire, like Startup Founder 101, etc).

      1. AEM Developer Meetup NL

      2. Agilists Sharing Knowledge

      3. Amsterdam Java User Group

      4. AmsterdamPHP

      5. Amsterdam Python Meetup Group

      6. Amsterdam Salesforce User Group / Meetup

      7. Amsterdam UX

      8. AWS Amsterdam

      9. Cloud Architectures Meetup

      10. Data Analytics Amsterdam Meetup

      11. Data Donderdag

      12. DesignThinkers Academy

      13. Dutch Devops Engineers

      14. Dutch Legal Tech Meetup

      15. Elastic User Group NL

      16. Frontend Developer Meetup Amsterdam

      17. Holacracy Meetup Group

      18. Honeypot Tech Talks Amsterdam

      19. ING Banking of Things

      20. JavaScript Lab Amsterdam

      21. Lead Developers Amsterdam

      22. Learning to Code Amsterdam

      23. Machine Learning Netherlands

      24. NLHTML5

      25. PipelineAI Advanced Spark and TensorFlow Meetup Amsterdam

      26. Startup Founder 101 Amsterdam

      27. Startup Grind Amsterdam

      28. Toon Tech Talks

      29. Uber Engineering Events: Amsterdam

      30. VueJS Meetup Amsterdam


  1. Training & Feedback: Skill & Idea development. (Ex. bootcamps and comprehensive training programs, like Founder Institute, etc)

    1. Amsterdam Data Science Meetup

    2. Amsterdam Kubernetes/Cloud-Native Meetup

    3. Amsterdam Medical Data Science

    4. Amsterdam Startup: Idea to IPO

    5. amst-R-dam

    6. Analytics & Data Science by Dataiku Amsterdam

    7. Analytics & Optimization Meetup Group

    8. B. Startup School Amsterdam

    9. Behavior Design AMS

    10. Blue Harvest Meetups

    11. CocoaHeadsNL

    12. Codaisseur Academy Amsterdam

    13. Codam

    14. Codestar Night

    15. DataLab Amsterdam

    16. Data Science Dojo

    17. Delitelabs

    18. DevOps Amsterdam

    19. DigitalOcean Amsterdam

    20. Domain Driven Design Nederland

    21. Figma Amsterdam

    22. Founder Institute

    23. Google Developer Groups Netherlands

    24. How To F$&^% Manage Lean Startups

    25. IBM Code Amsterdam

    26. Insurtech Amsterdam

    27. Ironhack

    28. Javascript Workshops

    29. Lean Startup Machine

    30. Lean Startup Workshop

    31. Lean UX Amsterdam

    32. Le Wagon Amsterdam

    33. Le Wagon Amsterdam Meetup

    34. Liberating Structures User Group

    35. Machine Learning Amsterdam

    36. PostgreSQL User Group NL

    37. Rust Amsterdam

    38. Startup Boot

    39. Startupbootcamp Amsterdam

    40. Startup in Residence Amsterdam

    41. StartupMaze Meetup Amsterdam

    42. Startup Nation @ Amsterdam

    43. Startups Amsterdam

    44. Strategic Design Sandbox

    45. Tech Founder Club

    46. The App Academy

    47. The Talent Institute

    48. Ubiqum

    49. Visser & Van Baars - The BI & Big Data Network

    50. Women Startups & Entrepreneurs Amsterdam


  1. Validate
    1. Team Formation: Resources for teaming up. (i.e. events or other resources that facilitate early-stage recruitment and cofounder matching”)

      1. Amsterdam.rb

      2. Amsterdam UX Cocktail Hours

      3. Amsterdam Women in Technology

      4. Code Nomads

      5. CoFoundersLab

      6. Expats in Tech (Amsterdam & The Netherlands)

      7. Food Integrity Blockchained

      8. FounderDating

      9. Holland FinTech Meetup

      10. Innovation Exchange Amsterdam

      11. Next Generation Startup – Amsterdam

      12. PWN Amsterdam

      13. Spark

      14. StartupBlink Amsterdam

      15. Startup Boot

      16. Startup Boot Businesses Networking Meetup

      17. Startup Sucht

      18. Talent Acquisition | Recruitment in Startups and Scale Ups

      19. The Happy Startup School Amsterdam Meetup


  1. Build First Product: Hackathons & resources to build. (i.e. hackathons and other builder-focused events and resources)

    1. ADE Hackathon

    2. adidas Hackathon

    3. Coding with Craftsmen

    4. Design Thinking Masterclass Hackathon

    5. eiOS HACKATHON

    6. Hackers and Founders Amsterdam

    7. Hacks/Hackers Amsterdam

    8. Holland FinTech & Rehive: Blockchain & Fintech Hackathon

    9. Holochain Hackathon

    10. Internet-of-Things Sensemakers

    11. Lag

    12. Makerversity

    13. Pop-Up Creativity Hub Meetup

    14. Smart City Hackathon

    15. Stupid Hackathon

    16. Technologia Incognita

    17. VR 020 Meetup

    18. ZB45 Makerspace


2. LAUNCH-STAGE

In this stage, entrepreneurs establish and formalize the company, develop the product, get feedback from customers, and prepare for the next step.

  1. Start
  2. Establish: Law firms & banks for startups  

    1. ABN AMRO

    2. Baker McKenzie

    3. Blenheim

    4. Dentons

    5. Deutsche Bank

    6. Hogan Lovells

    7. HSBC

    8. ING

    9. LXA The Law Firm

    10. Rabobank

    11. Russell Advocaten

    12. SNS Bank

    13. Wintertaling Advocaten & Notarissen


  1. Workspace: Co-working and flexible workspaces (note: “official” office space goes in 3.1.a. Infrastructure)

    1. #Workmode

    2. A Lab

    3. Atoomclub

    4. B. Amsterdam

    5. Bouncespace Amsterdam

    6. Impact Hub Amsterdam

    7. Mindspace

    8. Nest

    9. Plant22

    10. Primalbase

    11. ScaleHub

    12. Spaces (various locations)

    13. Spring House

    14. StartDock

    15. Startup Village

    16. The Thinking Hut

    17. TSH CollabHome

    18. WeWork

    19. Wheelhouse

    20. Workspace 6


  1. Develop

    1. Formalize: Accounting, development and HR for early-stage startups.

      1. 100grams

      2. Adams Multilingual Recruitment

      3. Amsterdam Bookkeeper

      4. Biglyft

      5. Blue Lynx

      6. Broadstreet

      7. Dutch Accountants

      8. ENDROiT

      9. Expatax

      10. Hillbrook

      11. iBault

      12. Label305

      13. Lighthouse Finance

      14. M2mobi

      15. Projob

      16. Sprigs

      17. Undutchables Recruitment Agency


  1. Prepare for Seed: Incubators and advanced mentorship. (i.e. advanced knowledge sharing, later stage events and resources for startup TEAMS)

    1. 15KM

    2. ACE Incubator

    3. Amsterdam Innovation Arena

    4. Amsterdam Venture Studios

    5. Clinic

    6. Impact Hub Amsterdam

    7. Kitchen Republic

    8. Let It Grow Lab Incubator

    9. NLC

    10. Open-House

    11. StartupDelta

    12. theGROUNDS

    13. TQ Amsterdam

    14. Viisi Labs

    15. XRBase

    16. zorgInc


  1. Launch

    1. Seed Accelerators: Seed funding mentor programs (Techstars-style programs that provide funding)

      1. 512 Concepts

      2. Accelerate Impact Hub Amsterdam

      3. Booking Booster

      4. Business Accelerator

      5. Collider

      6. Fashion for Good - Plug and Play Accelerator

      7. HealthInc

      8. ING Innovation Studio

      9. Investment Ready Program

      10. Marriott TestBED

      11. Million Monkeys

      12. NEXT Amsterdam

      13. Open-House

      14. Present Your Startup

      15. Rockstart Accelerator

      16. Startupbootcamp Commerce Amsterdam

      17. Startupbootcamp FinTech & CyberSecurity Amsterdam

      18. Startupbootcamp Smart City & IoT Amsterdam

      19. Startup in Residence

      20. Startup Launch Class

      21. Techstars Arcadis City of 2030 Accelerator

      22. The Main Ingredient

      23. VR Base


  1. Pitch & Demo: Show local startups for investment (i.e. demo days for companies seeking seed investment)

    1. ACE Demo Day

    2. Amsterdam Capital Week 2018 Pitch Events

    3. Amsterdam Smart City Open House

    4. Amsterdam Startup Pitch Night

    5. Codaisseur Demo Night

    6. Le Wagon Amsterdam Demo Day

    7. Music Pitch

    8. Pitch Perfect- How to make sure your ideas have a voice.

    9. Present Your Startup

    10. Startupbootcamp Commerce Amsterdam 2018 Demo Day

    11. StartUp Scan

    12. TheNextWomen Pitch Competition

    13. TNW Startup Pitch Program



3. GROWTH-STAGE

Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding, angels, VCs, and ways to connect them to startups.

  1. Recognition

    1. Investor Networking:  Connect professional investors with founders. (i.e. events or groups that facilitate connections with professional investors)

      1. Access Silicon Valley Amsterdam

      2. Amsterdam Capital Week 2018

      3. Amsterdam Investor Forum 2018

      4. Angel Island

      5. Business Angels Netwerk Nederland

      6. Capital Tour XXL

      7. Innovation Holland

      8. Leapfunder

      9. Netherlands Investment Network

      10. Startup Angels


  1. Major Media: Mainstream local business press. (i.e. major local or regional publications that frequently champion local businesses)

    1. De Telegraaf

    2. De Volkskrant

    3. DutchNews

    4. Het Financieele Dagblad

    5. Metro

    6. NL Times

    7. NRC

    8. Parool

    9. The Next Web (TNW)

    10. TROUW


  1. Funding

    1. Angels / Micro-VCs: Seed-stage investors (search AngelList, Gust, Crunchbase)

      1. Boris Veldhuijzen van Zanten

      2. Chang Ng

      3. Cok Mudde

      4. Corne Jansen

      5. Dag Ainsoo

      6. Ernstjan Albers

      7. Floris RvT

      8. Ian Zein

      9. Johan van Mil

      10. Koen Bok

      11. Michael Kinsbergen

      12. Patrick de Laive

      13. Patrick de Zeeuw

      14. Raymond Spanjar

      15. Ray Quintana

      16. Remco Janssen

      17. Robert Verwaayen

      18. Rune Theill

      19. Ruud Hendriks

      20. Sander van der Blonk

      21. Steven van Houwelingen

      22. Thijs Gitmans

      23. Willem-Jan Schutte

      24. Wouter Gort

      25. Wouter Kneepkens

      26. Yuri Warczynski

    2. Venture Capitalists: Series A and beyond

      1. ACT Venture Partners

      2. Aescap Ventures

      3. Amsterdam Venture Partners

      4. Anterra Capital

      5. Avedon Capital Partners

      6. Clever Clover

      7. Endeit Capital

      8. EQT Ventures

      9. EVO Venture Partners

      10. Finch Capital

      11. henQ

      12. Holland Venture

      13. HPE Growth Capital

      14. Inkef Capital

      15. Keen Venture Partners

      16. Life Science Partners

      17. Merck Ventures

      18. Peak Capital

      19. Prime Ventures

      20. Sequoia Amsterdam

      21. SET Ventures

      22. VOC Capital Partners

      23. Volta Ventures

      24. Vortex Capital Partners


  1. Growth

    1. Infrastructure: Office space, HR, local business insurance. (i.e. office space/ HR/ insurance providers for capital-rich companies to grow and scale)

      1. Allianz

      2. Amaska Verzekeringen B.V.

      3. Aquent

      4. Flexas

      5. Instant Offices

      6. Meliténe

      7. Merkelbag Adviesgroep

      8. Octagon

      9. Randstad

      10. Regus

      11. Robert Half

      12. Russell Reynolds Associates

      13. Search Office Space

      14. We Have Any Space

      15. Willy Smits Assurantiën bv

    2. Expansion: Growth accelerators/consultants. (i.e. programs and business consultants for capital-rich companies to grow and scale)

      1. A.T. Kearney

      2. Accenture

      3. Alvarez & Marsal

      4. Aon

      5. Bain & Company

      6. BearingPoint

      7. BLOOM

      8. Boston Consulting Group

      9. Capgemini

      10. Deloitte

      11. Egon Zehnder

      12. Ernst and Young

      13. Gartner

      14. Grant Thornton

      15. Hill+Knowlton Strategies

      16. Kantar Millward Brown

      17. Kantar TNS Nederland

      18. KPMG

      19. Mazars

      20. McKinsey & Company

      21. Milliman

      22. Protiviti

      23. PwC

      24. Roland Berger

      25. Tata Consultancy Services

      26. Willis Towers Watson



4. SUCCESS STORIES

Successful homegrown companies that have raised significant institutional funding, employ a large workforce, or have achieved liquidity.

  1. Adyen

  2. Agendia

  3. Bloomon

  4. Booking.com

  5. Bynder

  6. eBuddy

  7. Fairphone

  8. Filippo Loreti

  9. Framer

  10. Instant Magazine

  11. MessageBird

  12. Mews Systems

  13. Olery

  14. Paperspace

  15. PartyWith

  16. PastBook

  17. Peecho

  18. Peerby

  19. Picnic

  20. Silk

  21. SkinVision

  22. Springest

  23. Takeaway.com

  24. The Cirqle

  25. Tiqets

  26. TravelBird

  27. Usabilla

  28. WeTransfer



Supporters


To facilitate the steps, every ecosystem needs strong supporters.

1. EVANGELISTS

Successful local founders who lead the ecosystem & frequently mentor newbies.  (i.e. Local leaders who have taken a leadership position, speak at a lot of startup events, mentor all the programs, etc)

  1. Arpad Gerecsey

  2. Bart den Haak

  3. Bas Tichelaar

  4. Bas van Essen

  5. Bram Kuijken

  6. Bruno Armindo Esteves Macedo

  7. Daan Weddepohl

  8. Daniele Dondi

  9. David Dwinger

  10. Don Ritzen

  11. Eline Vliegen

  12. Enno Masurel

  13. Erik Boer

  14. Esther Emmely Gons

  15. Ger Baron

  16. Henk van Raan

  17. Ingrid Wakkee

  18. Janneke Niessen

  19. Jim Stolze

  20. Johan van Mil

  21. Jose Manuel Rodriguez Martinez

  22. Katalin Gallyas

  23. Lori DiVito

  24. Merle Freeke

  25. Miguel Heilbron

  26. Nick Reineman

  27. Oliver de Leeuw

  28. Régy Bergen

  29. Rene Pot

  30. Rob van der Burgt

  31. Ronald Kleverlaan

  32. Ruben Horbach

  33. Ruben Nieuwenhuis

  34. Shyaam Ramkumar

  35. Simone Brummelhuis

  36. Tamas Erkelens

  37. Timan Rebel

  38. Wouter van Hulten

  39. Yuval Engel


2. GOVERNMENT

Public organizations that facilitate local economic development

  1. AmCham: Chamber of Commerce in the Netherlands

  2. Amsterdam Economic Board

  3. Amsterdam Smart City

  4. Amsterdam Tech City

  5. CCI France Pays-Bas

  6. I amsterdam

  7. Innovation Exchange Amsterdam

  8. Invest in Amsterdam

  9. KVK Chamber of Commerce



3. TALENT

Major local business or tech universities and employers that attract and retain local talent.

  1. Local Universities (universities with prominent technical or business programs)

    1. Amsterdam University College

    2. Amsterdam University of Applied Sciences

    3. Amsterdam University of the Arts

    4. University of Amsterdam

    5. Vrije Universiteit Amsterdam


  1. Local Employers (Major technical employers, like Microsoft or Google or large local companies, with large local offices)

    1. Amazon

    2. Apple

    3. Booking.com

    4. Cisco

    5. Dell

    6. Facebook

    7. Google

    8. HP

    9. Huawei

    10. IBM

    11. Infosys

    12. Intel

    13. Juniper Networks

    14. KLM

    15. Microsoft

    16. Netflix

    17. Oracle

    18. Philips

    19. Samsung

    20. Takeaway.com

    21. Tesla

    22. Travix

    23. VEON

    24. Vodafone


The Startup Ecosystem Canvas project seeks to provide local entrepreneurs with a clear list of resources for every stage of their startup journey, and outline a basic framework for communities to map their ecosystem. 

If you have any comments on this canvas, pleave contribute to this collaborative Google document. While we spent about 20 hours on this research, it is definitely a work in progress so we want your feedback! 

If you are looking to launch a company in Amsterdam, then apply to the Amsterdam Founder Institute today.

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