Online Event
How to Find the First Customers for Your Startup Idea
Define your early adopters and get them to care about your product
Date
Aug 11, 2026
Time
09:00 am - 10:30 am
Address
Online Event
Your first customers are often the hardest to acquire, and countless aspiring entrepreneurs give up too early because they haven't properly defined their 'Early Adopter' or run a structured outreach campaign. On this interactive event, Jonathan Greechan (Co-Founder & CEO of the Founder Institute) will share a practical guide to defining and reaching your initial customers, with actionable tactics on how to overcome each challenge you will face. Drawing from his experience working with 10,000+ early-stage startups, you'll get a step-by-step framework and several helpful AI tools to make the process as simple as possible.
What You'll Learn:
- A step-by-step framework to find your first customers in places you're already overlooked;
- How to write a three-sentence outreach message that doesn't read like a sales pitch;
- How to build a simple referral loop from your very first customer conversation;
- Which AI tools cut your customer discovery time in half without sacrificing quality.
Who Should Attend:
- Experienced professionals who know their industry but have never sold their own product;
- First-time solo founders who are stuck between building and selling;
- AI-curious professionals who want to use AI to accelerate their go-to-market from day one;
- Pre-revenue founders who need to prove demand before their runway runs out.
Additional Resources:Find more Startup Events, learn about the Entrepreneur DNA test or sign up for the Insights Newsletter to get the latest startup tips and trends.
About Founder Institute:
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 9,000 entrepreneurs raise over 2BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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