Online Event
How to Use AI to Position Your Startup to Buyers
Build your buyer as an AI agent, stress-test your pitch, and leave with positioning that converts.
Date
Oct 20, 2026
Time
09:00 am - 10:00 am
Address
Online Event
You built the product. The market isn't buying it yet. Usually the gap is positioning: buyers don't see themselves in your pitch. In this hands-on session, Jonathan Grover shows you how to use AI to fix that. You'll build a synthetic version of your ideal buyer as an AI agent, then let it tear into your pitch in real time, surfacing the objections and gaps a real buyer would raise. You'll leave with sharper positioning that actually converts, plus a Claude skill you can take home and reuse on your next pitch. Come with a product and a pitch you're willing to put to the test.
Jonathan Grover is a product, AI, and go-to-market leader who helps founders and executives turn a built product into real market traction. A former Fortune 50 executive, he has managed billions of dollars of product roadmap and shipped AI products that scaled to $100M+ ARR across 180+ countries. He has structured go-to-market deals worth more than $150M, holds patents in AI, and across 60+ early-stage ventures has helped raise $500M+ in funding and taken part in multiple exits. Today he runs Supergrover, advising CXOs and product teams on product strategy, go-to-market, and AI transformation.
What You'll Learn:
- How to turn your ideal customer into a synthetic buyer persona you can interrogate with AI
- How to pressure-test your pitch against that AI buyer and surface objections before real buyers do
- What separates positioning that converts from features that fall flat
- How to spot and close the "traction gap" between building a product and selling it
- A reusable Claude skill you can take home to sharpen future pitches
Who Should Attend:
- Founders whose product works but isn't converting buyers yet
- Early-stage founders refining their positioning, pitch, or messaging
- Technical founders who need to sell to non-technical buyers
- Anyone who wants to use AI to sharpen how they go to market trends.
About Founder Institute: The Founder Institute is the World's Largest AI-Native Company Builder, giving idea-stage, first-time founders, and employees making the leap to entrepreneurship the tools, global network, and proven methodology to build an AI-powered startup from zero to funding. Since 2009, our structured programs have helped over 9,000 founders across 100 countries raise more than $2BN in funding. Based in Silicon Valley and with chapters across 6 continents, our mission is to empower talented and motivated people everywhere to build impactful, AI-powered companies.
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