Online Event
From Zero to 1,000 Customers: Go-to-Market Without a Big Brand
Learn how early founders win their first 1,000 customers without a brand, budget or ads.
Date
Oct 07, 2026
Time
10:30 am - 01:00 pm
Address
Online Event
Having a product is only the beginning. The next challenge is reaching customers and creating repeatable demand.
This Founder Institute Lagos recruiting event explores practical approaches to positioning, customer acquisition, sales and go-to-market execution for early-stage founders who do not yet have a large brand, budget or established distribution.
What You'll Learn:
- How to identify the first customer segment worth pursuing
- How to position your product against existing alternatives
- Which channels can realistically generate early customers
- What early sales conversations and objections can teach you
- How to move from a few customers toward repeatable growth
Your Hosts:
- Founder Institute, Lagos
Who Should Attend:
- Aspiring founders thinking about customer acquisition
- Idea-stage founders preparing to launch
- Early-stage founders looking for their first customers
- Founders struggling with positioning, sales, or distribution
- Startup builders who want to develop a repeatable go-to-market strategy
Additional Resources: Find more Startup Events, read Reviews from founders who went through the program, or join an InfoSession for the short version.
About Founder Institute: The Founder Institute is the World's Largest AI-Native Company Builder, giving idea-stage, first-time founders, and employees making the leap to entrepreneurship the tools, global network, and proven methodology to build an AI-powered startup from zero to funding. Since 2009, our structured programs have helped over 9,000 founders across 100 countries raise more than $2BN in funding. Based in Silicon Valley and with chapters across 6 continents, our mission is to empower talented and motivated people everywhere to build impactful, AI-powered companies.
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