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Bank Degroof






Marketing and Sales

Belgium Autumn 2012 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Identify and convey your positioning.
2013-02-07, 06:30 PM


Frank Bekkers
CEO, Mobile Vikings

Reading Frank Bekkers' resume, one gets the impression he is a serial entrepreneur. One is right. Mobile Vikings is his 13th company, preceded by various others like Tupperware, Creneau, Medical Software and the Living Lab i-City. As varied as all these companies were, ...

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