Building a product is easier than ever, but knowing what to change as you grow is still one of the hardest parts of finding product-market fit. In this session, we'll walk through three layers founders need to get right: reading market signals to decide who you serve and when to pivot, using product analytics to understand how customers actually use what you've built, and making infrastructure decisions that support growth without adding complexity you don't need yet. You'll leave with practical frameworks for each layer and a simple diagnostic for figuring out where your biggest problem really lives.
What You'll Learn:
- Which market signals show who your best customers are, and when it's time to pivot
- How to use product analytics to see how customers actually use what you've built
- Which metrics matter at your stage, and which ones can wait
- How to make infrastructure decisions that support growth without adding complexity you don't need yet
- A simple diagnostic to find out whether your biggest problem is the market, the product or the tech
Featured Speaker:
- Carlos Ignacio Sanabria - Partnership Manager @ Designli: Carlos is the Partnerships Manager at Designli, where he helps SaaS founders turn product ideas into clear development strategies and scalable roadmaps. He works with startups at every stage, from early concepts to live products that need stronger execution, better development operations, or a path back on track. Originally from Venezuela and now based in Mexico City, Carlos has worked across the US, UK, Australia, and Latin America, collaborating closely with founders, accelerators, and startup communities.
About Designli:Designli helps you build software people actually pay for, plugging SaaS experts into your team with a system that's helped 200+ companies build and scale.
About Founder Institute:The
Founder Institute is the World's Largest AI-Native Company Builder, giving idea-stage, first-time founders, and employees making the leap to entrepreneurship the tools, global network, and proven methodology to build an AI-powered startup from zero to funding. Since 2009, our structured programs have helped over 9,000 founders across 100 countries raise more than $2BN in funding. Based in Silicon Valley and with chapters across 6 continents, our mission is to empower talented and motivated people everywhere to build impactful, AI-powered companies.