Online Event

How to Secure a Pilot Customer for Your Startup

Learn the best growth tactics from leading experts

Date

Aug 28, 2023

Time

01:00 pm - 03:00 pm

Address

Online Event

Timezone

Are you a startup founder looking to transform your product trials into a booming customer base? Join us for an exclusive and insightful webinar that will cover the end-to-end fundamentals of a successful Pilot. During this event, our expert speaker, Kent Summers, founder of Spinnaker Sales Group, will guide you through the essentials of product packaging and pricing, Pilot Agreement terms and conditions, team execution, and customer follow-up. Additionally, attendees will receive a B2B Pilot Agreement Template, which they can adapt to their unique product and target customer needs.

What You'll Learn:

How to craft an irresistible Pilot
How to understand trial user behavior
How to nurture customer relationships

Featured Speakers:

Kent Summers - Founder & General Partner at Spinnaker Sales Group: Kent is a seasoned technology executive with four successful software exits (three as founder & CEO) and 30-year contribution to the Boston entrepreneurship community in operating, volunteer, and board roles. His passion is working with technical founders to build sales readiness and execution skills to accelerate customer adoption and revenue growth. Kent teaches the B2B Sales for Startups course at MIT and is a regular lecturer at the Harvard Business School, the Emeritus Institute of Management, and the Mastering Sales Executive Education program at Northwestern's Kellogg School of Management. He is also the author of the book “Startup Sales Field Notes”.

Additional Resources:

Find more Startup Events, learn about Finding a Co-Founder, or visit our Insights Blog for more startup tips.

About Founder Institute:
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.

Speakers

Kent Summers

Founder & General Partner @ Spinnaker Sales Group

Platinum Partners

Local Partners

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The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,800 entrepreneurs raise over $1.85BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.