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Atlanta 2017

Program schedule

The FI Agentic Program is 10 sessions plus Funding Day. Every founder in the cohort attends the same sessions; the work between them is set by your Playbook.

Between cohorts

Atlanta is between cohorts

The sessions below are the sequence every cohort runs. Dates go up as soon as the next cohort is scheduled.

1 Session 1

Orientation

This is where it all begins. During Orientation, we will review the Founder Institute program structure, curriculum, tools, and requirements. You will start to review why you have pursued entrepreneurship, and how you will use the program to be successful. We will review the progress that you have made to date and start to build a system for your success.

Sprints

Every Founder follows the Agentic Track, an AI-personalized curriculum that adapts each sprint to be more advanced or more basic based on your stage, with AI agents to help complete the work.

The below deliverables are in addition to any custom "Epic Sprints" you may receive based on your specific challenges, and are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Office Hours - Book your first Office Hours with Local Leaders and Mentors to get guidance on the next steps for your business.
  2. Hotseat Pitch - Prepare a one sentence verbal pitch for the weekly "Founder Hotseat", where you present to Mentors during the Feedback Sessions.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
2 Session 2

Vision and Validation

The best startup ideas are formed from the intersection of a real customer problem and your personal strengths and passions. During this session, you will learn how to form, communicate, and analyze startup ideas in a structured manner. By the end of the week, you will form and analyze several business ideas based on real customer problems that you could realistically spend the next 20 years working on, and begin interviewing potential customers about their problems.

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Market Research - Utilize our market research template to collect accurate and available market information on the customer problems you are analyzing.
  2. Personas - Build an initial Buyer Persona to better understand your target customer's needs, challenges, and buying process.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
3 Session 3

Customer Development

Large markets with viable customers have the potential to elevate great ideas. In this session, you will work to identify actual customers and further validate your key assumptions. You will identify the best revenue stream for the business and ensure that the market is large enough to support a fast growing startup. By the end of the week, you will have a clear sense of your ideal customer and be in a position to start building a leading technology company.

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Customer Interviews - Develop a longer series of customer interview questions based on your initial interviews and key assumptions, with at least ten open-ended customer interview questions for each customer problem.
  2. Revenue Modeling - For each remaining customer problem, develop or improve a professional landing page targeted to your initial customer archetype, and quickly build up a mailing list to receive customer feedback.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
4 Session 4

Branding and Design

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
5 Session 5

Revenue

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Revenue Models - Narrow down that problem to three potential revenue models, and thoroughly analyze the positives and negatives of each model.
  2. Professional Pitch Deck - Use our templates to develop a professional three minute long pitch deck, based on the feedback, concepts and flow that have resonated from your Hotseat pitches.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
6 Session 6

Mentor Idea Review

The Mentor Idea Review is the first major test in the Founder Institute Program. During this session, every founder presents their customer problem to a panel of CEOs who review the idea and the progress in detail. After the session, you will incorporate their feedback into your planning, begin to set up your company and marketing infrastructure, and more.

Sprints

After the Mentor Idea Review, Founders receive a larger number of custom "Epic Sprints" with deliverables based on their specific challenges. Below are high-level previews of standard deliverables.

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Advisor Candidates - You will create (or fill out) an Advisory Board in the next 5 weeks, so develop a target list of new advisor candidates based off your identified needs and gaps in knowledge/ connections.
  2. Advisor Outreach - Leverage the FI network to get introductions to your targets where necessary, and follow our templated process to make progress on your advisory board.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
7 Session 7

Startup Legal

A company is a collection of agreements between various stakeholders. In this session, you will learn the best practices to set-up a technology business in your locale. This week, you will start to create the company and the various legal agreements, including protections for any intellectual property. By the end of the week, you will have retained a top law firm and be well on your way to having a well-formed business.

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Law Firm Engagement - If you don't already have a law firm, meet with your law firm candidates and sign an "engagement letter" with your chosen firm.
  2. Corporate Formation Agreements - If you don't already have a suitable corporation, secure all of your corporate formation agreements which govern how the business conducts itself.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
8 Session 8

Go to Market

A viable go-to market strategy is the key to every fast growing technology company. In this session, you will learn about how to develop messages that resonate with target customers, how to reach your target customers and standard ways to measure the effectiveness of your efforts. Before the next session, you will have a go-to market plan and start to secure initial customers through a repeatable process.

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Alternatives - Identify two alternative models (markets or "pivots") for your go-to-market solution to discover the most lucrative market opportunity. Interview at least 2 customers for each alternative.
  2. Advisor Follow-Up - In the next Step you will finalize advisors, so begin finalization meetings with your top candidates, and set up test Advisor Test Projects where necessary following our templates.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
9 Session 9

Product Development

A great solution is mandatory for any modern technology company. This week, you will learn the best practices in product development and team management to release a world-class solution. Over the week, you will identify the resources, draft a specification and create a product roadmap to release your solution.

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Intellectual Property - If you have not already, secure and protect the intellectual property for all of the work done to date. Examine the need for patents, if applicable, following our guidelines.
  2. Team Analysis - Define and get extensive feedback on the requisite technical skills, soft skills, expertise, and networks will be needed in your core team.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
10 Session 10

Mentor Progress Review

Similar to the "Mentor Idea Review", this is the second major test in the program. During this session, every founder will present their progress to a panel of CEOs for a detailed review of the progress to date. Afterward, you will focus on building a fast growing technology startup, making weekly progress with building the product, with signing customers and with hiring key team members.

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Polished Investor Pitch Deck - Create an expanded, 12-slide pitch deck incorporating any feedback from the Investor Progress Review, using our templates.
  2. Growth - Make progress on your growth goals, and examine or adjust how your strategy and the system to keep yourself accountable is performing.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
11 Session 11

Hiring and Onboarding

A great team is required to achieve great success as a technology company. In this session, you identify the roles that you need to build a world-class company, including analyzing if you need a Cofounder, and you will develop a strategy to recruit, board and retain the best people for the roles. Before the next session, you will have a process in place to always be recruiting top talent within your evolving organization.

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Hiring Process - Develop a hiring and onboarding process using our guidelines to add team members into your organization, and begin executing on the process.
  2. Test Projects - Develop at least one test project for each of your top two or three roles, which should create opportunities for credible candidates to demonstrate their skills.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
12 Session 12

Growth

Traction is the ultimate goal for every technology company, and it is one of the hardest things to achieve. This week, you will learn some of the best practices to grow your business, including some “growth hacking” techniques, and you will set aggressive growth goals that are attractive to investors. By the end the week, you will have your business in growth mode.

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Sales - Pursue aggressive goals to close new revenue or users, which may be signups, payments, a signed contract, a pre-payment or a signed letter of intent.
  2. Pivot - Consider a pivot if you are not meeting your growth goals, sales, product or hiring progress targets. If you decide to Pivot, schedule a call with one of your Local Leaders to discuss your proposed pivot in the business and do the same with your advisors.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
13 Session 13

Equity and Funding

Fundraising is the strategy for most modern technology companies. In this session, you will learn about the different fundraising options and learn how to get started. Before the end of the program, you will understand what metrics are required to be successful fundraising and have a fundraising strategy for the next few years.

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

  1. Advisor Strategy - Set up a call with each of your advisors and briefly review your "Victory Condition", the funding strategy, hiring plan, sales plan and product plan.
  2. Use of Proceeds - Examine the capital needs of the business, and extend your financial model to project revenues and expenses for a total of 24 months from now.
The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
14 Session 14

Leadership and Graduation

Graduating from the Founder Institute is an honor. The program is challenging, and the curriculum is demanding. In this session, you will celebrate graduating with your peers, friends and family, as well as select Mentors discussing leadership. Following this session, you will work on your leadership style. As a Graduate, you will gain access to a global network and further programs to help with fundraising, growth and other business acceleration.

The Agentic Track

Customized to your startup's needs, more advanced or more basic, with AI agents to help you complete the work.

The sprint types, with the session each one starts and ends in.
Sprint Starts Ends
Pitching Session 1, Orientation Continues after the program
Customer Development Session 1, Orientation Continues after the program
Leadership Development Session 1, Orientation Continues after the program
Sales & Customer Acquisition Session 3, Customer Development Continues after the program
Product Development Session 4, Revenue Continues after the program
Revenue Modeling Session 4, Revenue Session 8, Product Development
Legal & IP Session 5, Mentor Idea Review Session 10, Hiring and Onboarding
Branding & Design Session 5, Mentor Idea Review Session 11, Growth
Financial Planning Session 7, Go to Market Session 13, Leadership and Graduation
Team & Advisors Session 7, Go to Market Continues after the program
Fundraising Prep Session 11, Growth Continues after the program
Post-Program Onboarding Session 11, Growth Continues after the program
Next

After Funding Day

Graduating is where the real work starts, and FI stays in your corner for it.

Every graduate joins a global alumni community with ongoing support, tools, and access to investors for years after the program ends.

What happens after I graduate?

What Graduates Get
What Graduates Get
  • Access to Funding Days to pitch to active investors

  • Exclusive support from the FI Grad team

  • Continued access to AI tools and agents for one year

  • Access to Cap and other tools for five years

  • Discounts to major annual events like FounderX

  • Limited free access to ongoing Founder Bootcamps

Your Playbook

How your Playbook fits this schedule

The schedule is the spine every founder shares: 10 sessions and Funding Day. Your Playbook is the flesh on it. Two founders in the same cohort attend the same sessions and work on different deliverables between them.

See how your Playbook is built

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