 
Each week we scour the web for insightful articles to share with the Founder Institute network.
This week's top articles include 57 must-read startup lessons, startup misconceptions explained by Richard Branson, why no one cares about your ideas, and more.
Check out our must read articles for the week of August 12th - August 18th:
| 57 Startup Lessons | |
|  | There are already very good lists of startup lessons written by really talented, experienced people. I’d like to add another one. I learned these lessons the hard way in the past four years. If you’re starting a company, I hope you have an easier path. | 
| Why No One Cares About Your Ideas - And How to Change That | |
|  | Say you had an idea for a great new business, if only you could deliver a crackling pitch in eight minutes or less. That’s the challenge entrepreneurs face when luring squinty-eyed investors—but it’s also a useful way to think about selling any idea at work. The trick is spooning out information in a way that lets an audience naturally absorb and retain it. That, and plenty of practice. | 
| The Misconceptions of Entrepreneurship | |
|  | In the past few decades entrepreneurship has been transformed from a dirty word into one of the most aspirational careers people strive for. So what does being an entrepreneur really mean? Richard Branson explains. | 
| The Importance of Realism in Startups | |
|  | It’s only 12 minutes long and if you’re a first-time entrepreneur (or second time, frankly) I encourage you to watch it if for nothing else than to get a sense that your struggles are universal, by Mark Suster | 
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