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As part of the Founder Institute’s series of free online startup events for entrepreneurs practicing social distancing, we were pleased to welcome Michelle (Lin) Park of Halo Incubator on Tuesday, October 27th for a live, interactive webinar event on the topic of Creating Amazing Online Shopping Experiences. Watch the full webinar video recording below. 

Michelle (Lin) Park has been building consumer-centric brands across channels for over a decade, focused on tapping into human insights and delivering meaningful solutions for the jobs-to-be-done. A strategist & story-teller, she has built world renowned brands from Procter & Gamble to leading start-ups and PE-backed endeavors, operating at the junction of brand and performance marketing. She advises consumer-oriented start-ups focused on wellness, non-profit, and the future of education and was most recently Entrepreneur-in-Resident at Human Ventures, building her own early stage startup.  

Watch to Learn:
  • How to design frameworks for your customer experience journey
  • How to incorporate empathetic design for a better user experience
  • How to balance the various channels between brand building and customer acquisition

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Graduates of the Founder Institute are creating some of the world's fastest growing startups, having raised over $950M in funding, and building products people love across over 185 cities worldwide.

See the most recent news from our Grads at FI.co/news, or learn more about their stories at FI.co/journey.

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