The Founder Institute is looking for startup advisors and leaders near you. Learn more
Founder Institute Image

Prototyping and designing a physical product requires a steep learning curve, which is counter to trying to build something quickly. In some cases, necessary software skills required for 3D modeling are still hard to learn outside of traditional educational settings. Pouria Kay is the Founder of Grib, a Helsinki Founder Institute portfolio company that is bringing 3D modeling to the masses through augmented reality and without the steep learning curve. 

In a recent study by Sculpteo, the $7 billion 3D printing industry’s largest uses of their hardware are for prototyping (55%), production (43%), and proof-of-concept modeling (41%). All three of these primary use cases fueling the booming industry, typically from clients comprised of well-established organizational research and development teams, each require speed in delivery.

Three years ago Kay and his co-founder, Markus Levlin, set out to solve these issues in 3D modeling by using augmented reality. Not only does the Grib app present a product solution that accomplish this, but the company has also made great strides in user acquisition, as well as completed a pre-seed round. They closed the pre-seed round with angel investors from Finish Business Angels Network (FIBAN) and several other investors. According to Founder Pouria Kay,

We're setting sail on an ocean of opportunities. We have already inspired our community with a demo. Now it's time to bring them what they want to see.

Grib’s initial success is also due in part to the team they have brought on—or rather, the super teams they have built.

After building a super team, Grib also built a super product.

Grib uses common tools that many people already have access to: a pen, piece of paper, and a mobile device. Rather than hard-coding anything or using advanced programs, a user produces a simple 2D sketch, which then can be turned into 3D parts on the app; from there, products and designs can be put together.

The app even allows for collaborative work, so that more than one person can build on the same product. It’s similar to how LEGO blocks work, but in augmented reality and with custom-made pieces. Once complete, the product can be exported and shared, or imported into a 3D printer for production.

Grib is a 3D modeling app that does not require 3D software skills. Our aim and vision are to bring the software industry to a new level concerning experience and interactions. We believe good software does not need a long learning curve, neither a third-party to teach you how it works. Grib is a self-learning tool, which you can start modeling from day one. For the first time in human history, there is a 3D software with less than a hundred buttons – Grib has only two!

Prior to launching Grib, Kay moved to Finland upon acceptance into an International Design Business Management master’s program. This experience contributed significantly in fueling his passion into building the company.

What I find surprising about working in Finland is the independence to learn and the space to experiment and grow (fast). I found a problem to be solved, and I set up a company to try and solve that problem. This is Finland – you can!  
*  *  *

Graduates of the Founder Institute are creating some of the world's fastest growing startups, having raised over $900M in funding, and building products people love across over 185 cities worldwide.

See the most recent news from our Grads at, or learn more about their stories at

Related Insights

More insights
Founder Institute Image
Grad Profile

Pelotea is the MVP of Soccer League Management Systems

By Virginia Graham on 2020-02-18
Founder Institute Image
Grad Profile

Vimix: Increase Video Content and Marketing Effectiveness Through Analytics

By Virginia Graham on 2020-02-12
Founder Institute Image
Grad Profile

BetterMynd is Online Therapy for College Students

By Virginia Graham on 2020-02-04

Are you ready to join the world's premier startup launch program?

Join the Program