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Big ideas often surface from entrepreneurs that were once perceived as crazy for having contrarian views on a market. While this approach isn’t as easy as building a small profitable business, as Scott Rafer explains in the video below, you can have large impact “If you are in a big market where everyone has conflicting market views and you are right about how the market develops.”

Scott Rafer is the CEO of Lumatic –a service that provides landmark and photo driven navigation software for mobile devices. He Co-Founded Mashery, was the CEO of Lookery, and the CEO of MyBlogLog.

Scott is a Mentor for the Vietnam and Jakarta Founder Institute. Applications are due on Sunday, May 13th for both locations. Apply here for Jakarta and here for Vietnam to get expert training and feedback to launch a company in 2012. 

In this talk from the Vietnam Founder Institute, Scott explains the importance of riding the “wave” of big markets while having a contrarian view. He discusses the importance of riding “waves" that are happening in the present, and speaks candidly about lessons learned taking a contrarian aproach with his companies.

 
 If you like the video below, follow Mike on Twitter @rafer

 

HOFI November 01 Startup research Scott Rafer

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