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Sabrina Noorani is the Founder & CEO of ClearForMe, a Founder Institute New York portfolio comany that is empowering beauty customers with clear and simple ingredients information, via the most comprehensive SKU ingredient database in the cosmetics industry. 

Now, ClearForMe has partnered with mega-retailer Ulta Beauty, the largest beauty retailer in the US. With the launch of Ulta's new Conscious Beauty platform, ClearForMe's backend database tools will provide guests access to more product choices, and understandable ingredients transparency, so they can find new brands and products that meet their unique needs and align with their own values (like clean, vegan, etc). 

In this interview, CEO Noorani outlines the challenges that have long plagued ingredients transparency in the beauty and cosmetics industries, and explains how ClearForMe's API and database tools were designed specifically to deliver the discovery and transparency solutions to the brands themselves, who stand to benefit the most by providing these solution directly to their own customers. 

Through the new partnership implemented via the Conscious Beauty platform, Ulta's suite of brands will utilize ClearForMe's Brand Portal to manage their product details in one place, and to validate product compliance with Ulta's newest standards. ClearForMe will also assist Ulta in highlighting their brands' information across all of their channels: on the app, in-store, and online. 

ClearForMe is ushering in a new industry standard for cosmetics transparency, so that customers can shop with confidence. Learn more by visiting their website here, or read our full (*December 2019) profile piece here.

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