In 2013, after managing a team of over 70 people as a Director at Zynga, Lucy Beard quit her job to take a break from the outside world. Along with her beloved dog and husband, Beard embarked on a 6-month trek throughout Alaska, wearing down several pairs of her favorite shoes while traversing some of the world's most beautiful landscapes.
Upon her return, Beard searched for a new pair of shoes, but became frustrated when she couldn't find a pair perfectly fit for her. Around the same time, she also stopped by a coffee shop and noticed how the coffee machine could spew out dozens of drink varieties, all tailored to each customer’s needs. In this moment, Beard had an epiphany:
How could three machines make 87,000 types of coffee and I couldn’t get a pair of shoes?
Beard realized that while there were available technologies to aid consumers in finding shoes that fit, there were less technologies allow personal design. Doing some research, she developed the idea of employing emerging 3D printing technology to create customizable shoes. With this basic framework for a business idea in mind, she joined the San Diego Founder Institute to further develop the idea and kickstart her progress.
- October 2015: Feetz publically debuts 3D-printed footwear at Startup Week in Chattanooga
- November 2015: Feetz is featured in Fast Company
- November 2016: Feetz featured on TechCrunch
- March 2017: Feetz was named a speaker for Innovation Summit 2017