In-Person Event

How to Start a Startup in Stockholm with Susanne Birgersdotter and Carl Johan Grandinson

Learn about the local ecosystem

Feb 14, 2017
11:00 am - 02:00 pm
SUP46 - Start-Up People of Sweden, Regeringsgatan 65, 3f, Stockholm
Event Banner Image
Founder Institute in cooperation with SEB offers a free, limited-seat event for anyone wanting to start a startup in Stockholm. We offer hands-on advice from Founder Institute’s top local mentors Susanne Birgersdotter, founder and CEO at iGotcha, and Carl Johan Grandinson, co-founder and CEO at Glue. Representing the Startup Ecosystem we have Mikael Wintzell (Co-founder and CEO at Wellstreet), Peter Fosso (Stockholm Entrepreneurs), Kerstin Cooley (Managing Partner of MOOR) and Johanna Pihl (Marketing Manager StartupStockholm).

Please note we've changed the location due to the popularity of this event!  If you for some reason can't attend, please change your RSVP to make room for new attendees.

Stockholm has a fast-growing startup ecosystem, and entrepreneurs here are lucky to have so many resources available to help them in their journey. However, many people don't know about the resources available, or what resources are right for them.

At "How to Start Up in Stockholm", we offer advice from Founder Institute’s top local mentors Susanne Birgersdotter, founder and CEO at iGotcha, and Carl Johan Grandinson, co-founder and CEO at Glue. We will share our top tips on how to kick start your startup journey and provide an overview of the startup ecosystem in Stockholm, outlining the local resources and provide advice on how to build an enduring startup in Stockholm.

What is the Agenda?

  • Welcome and introduction to Founder Institute
  • Startup advice from our top mentors Carl Johan Grandinson and Susanne Birgersdotter
  • Overview of the startup ecosystem in Stockholm - brief presentations from ecosystem participants
  • Question and answer session
  • Discussion and drinks

If you are serious about launching a startup in Stockholm and could use expert training and feedback, then apply to the Stockholm Founder Institute today -

If you are a female in tech - the Female Founder Fellowship for the Stockholm 2017 Founder Institute is now available -

This event is free to attend. Join us for a fun evening! For more free startup events, visit

Our Mentors

Susanne Birgersdotter, founder and CEO at iGotcha

 Susanne manages a large, growing and independent startup company in Sweden that creates solutions for the mobile application industry. Her mission is to design and deliver some of the largest applications for smartphone users worldwide.  Susanne is a serial entrepreneur that got started at her kitchen table with a mobile app for her daughter. Today she is the founder of iGotcha Game Studios, working with location-based gaming, currently having a very exciting location-based app for smartphones in the final stages of development.

Carl Johan Grandinson, co-founder and CEO at Glue.

Carl Johan is an entrepreneur, seed investor and advisor of several technology start-ups. As the CEO of Glue Carl Johan is developing a solution to use your smartphone as a secure key to open your door, from anywhere you happen to be – an app that takes the place of physical keys. Previously, Carl Johan was the co-founder of Tre Kronor Media, a leading award-winning media agency in Scandinavia. He also co-founded Ameibo, a film distribution company. Carl Johan was the first founding employee and regional director at Tradedoubler.


Representing the Startup Ecosystem:

Mikael Wintzell, Co-founder and CEO at Wellstreet

Mikael Wintzell is the co-founder and CEO of Wellstreet, an entrepreneurially driven investment company and one of Scandinavia's most active Investors in seed and early stage startups. Mikael has an extensive experience in the retail and fintech industries where he has held several executive positions, most recently as deputy Chief Commercial Officer at Klarna. Mikael has also been named Supertalang and awarded Digital Master in Commercial Excellence.


Peter Fosso, Stockholm Entrepreneurs

Peter Fosso is a serial entrepreneur, advisor, community builder, musician, and musical philanthropist. He's the founder of Global Music Project, the non-profit organization and music discovery platform which provides free musical instruments to the underprivileged. He is also the Head of U.S. Operations for, an international networking site for music professionals. As an entrepreneur, he founded, an early music distribution platform, which he eventually took public, and has launched and grown several networking and educational groups, including Seattle Entrepreneurs and Stockholm Entrepreneurs (

Kerstin Cooley, Managing Partner of MOOR

Kerstin Cooley is CEO & Partner of MOOR, a Stockholm-based venture firm founded by Kaj Hed, majority shareholder in Rovio - the creators of Angry Birds. MOOR is an early-stage tech investor focused on digital opportunities with a global outlook. Previously, Kerstin held senior positions in SEB’s hedge fund practice, investing in start-up hedge funds and developing alternative investment products for institutional clients. With 20 years’ experience in the financial/IT industry, she started her career at Silicon Valley-based Echelon. In 1998, Kerstin co-founded global integrated communications agency Cognito, and spent eight years at Trema Group, managing M&A transactions and the company’s consulting organisation in the US. Kerstin holds a Master of Science from Umeå School of Business and Economics.


Johanna Pihl, Marketing Manager StartupStockholm

Johanna Pihl is the Marketing manager at Start-Up Stockholm, she's has worked within the field in a number of different industries and public sector - advertisement, the automotive industry internationally, academic public opinion research in Sweden and the microbrewery scene in Denmark. Mixing it up is her game as well as urging others to do the same, because new perspectives leaves nothing other then new possibilities for growth - personal and business a like. 


Carl Johan

Carl Johan Grandinson

CEO @ Glue


Susanne Birgersdotter

Owner & Founder @ iGotcha

Local Partners


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