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  • Date: Oct 27, 2020
  • Time: 10:00 AM - 11:00 AM
  • Timezone: America/Los Angeles


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About the Event

About the Speakers:
Michelle (Lin) Park, has been building consumer-centric brands across channels for over a decade, focused on tapping into human insights and delivering meaningful solutions for the jobs-to-be-done. A strategist & story-teller, she has built world renowned brands from Procter & Gamble to leading start-ups and PE-backed endeavors, operating at the junction of brand and performance marketing. She advises consumer-oriented start-ups focused on wellness, non-profit, and the future of education and was most recently Entrepreneur-in-Resident at Human Ventures, building her own early stage start-up.  

What You Will Learn:
  • How to design frameworks for your customer experience journey
  • How to incorporate empathetic design for a better user experience
  • How to balance the various channels between brand building and customer acquisition

Who Should Join?
  • Anyone thinking of launching a consumer-oriented startup
  • Anyone working to grow their e-commerce business through a consumer-centric model 
  • Anyone working to expand their digital footprint through building brand loyalists 

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