Online Event
Go-to-Market in the AI Era: How to Stand Out When Anyone Can Build
Learn how to build a go-to-market plan that stands out in a crowded AI market.
Date
Nov 24, 2026
Time
09:00 am - 10:00 am
Address
Online Event
AI has made it faster than ever to build a product. It has also made it faster for everyone else. When a competitor can copy your features in a weekend, what sets you apart is how well you go to market: who you serve, how clearly you explain why you’re different, and whether people trust you enough to buy.
In this session, award-winning founder and brand strategist Daniel Francavilla shares how founders can build a sharp go-to-market plan for a crowded AI market. Bring your questions for the live Q&A.
What You'll Learn:
- Define a customer so specific that your messaging almost writes itself
- Turn your own expertise into content that builds your brand and drives demand
- Use AI to speed up research and content, without sounding like everyone else
- Pick one or two channels and test your launch with small bets before you go all in
Featured Speaker:
Daniel is a Certified Brand Strategist and a professor at OCAD University. Through his studio, Clarity Content, he helps founders and leaders turn their expertise into content that builds their brand and drives demand. He founded his first agency in 2013, which was acquired in 2021, and led brand strategy there until 2024. In 2026, The Peak named him one of its Emerging Leaders for Entrepreneurship. He is a member of the Canadian Marketing Association and RGD, and founded The Good Growth Company and the nonprofit ACCESS.
Additional Resources: Find more Startup Events, check our AI Tools for Startup Ideation and Validation, learn about the Entrepreneur DNA test or sign up for the Insights Newsletter to get the latest startup tips and trends.
About Founder Institute:
The Founder Institute is the World's Largest AI-Native Company Builder, giving idea-stage, first-time founders, and employees making the leap to entrepreneurship the tools, global network, and proven methodology to build an AI-powered startup from zero to funding. Since 2009, our structured programs have helped over 9,000 founders across 100 countries raise more than $2BN in funding. Based in Silicon Valley and with chapters across 6 continents, our mission is to empower talented and motivated people everywhere to build impactful, AI-powered companies.
The Founder Institute is the World's Largest AI-Native Company Builder, giving idea-stage, first-time founders, and employees making the leap to entrepreneurship the tools, global network, and proven methodology to build an AI-powered startup from zero to funding. Since 2009, our structured programs have helped over 9,000 founders across 100 countries raise more than $2BN in funding. Based in Silicon Valley and with chapters across 6 continents, our mission is to empower talented and motivated people everywhere to build impactful, AI-powered companies.
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