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Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. Microsoft BizSpark is a worldwide partner of the Founder Institute, providing software, support, facilities, and mentoring to many entrprenuers within the Fouder Insitute network. Learn more about our partnership here, and sign-up for BizSpark here.

Clifford Chance is one of the world's leading law firms, with 33 offices* in 23 countries and some 3,200 legal advisers.

Sanoma Media is a media company that crosses frontiers, with her expertise, creativity and appealing content Sanoma creates the right context for advertisers to achieve their objectives. Sanoma Media Netherlands B.V. is a part of the Sanoma Group, an European mediagroup operating in several media sectors in twenty countries

V-Ventures is a holding company with a portfolio of Dutch investments geared towards news- and information supply and management  

Startup Research

Fall 2011 Amsterdam Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Choose your business and market.
2011-10-25, 06:30 PM


Jaspar Roos
Founder, Incubator Exchange and Dutch Valley

Jasper is the founder of Incubator Exchange and Dutch Valley. He is also the chief inspiration officer at Inspiratie Akademie and ABN AMRO Bank. In addition, Jasper is a board member Erasmus Medical Center Incubator and a self-proclaimed life enthusiast at TEDXBaghdad & P...

Alexander Ribbink
Partner, Prime Ventures

Alexander is currently a partner at Prime Ventures (VC) , the leading technology VC partnership in the Benelux. He was previously the COO at TomTom NV. Prior to TomTom, he held roles as European Business Director at Mars and Brand Development Director / Board member at U...

Bert Nijmeijer
CEO, Technology Circle Twente

Bert Nijmeijer, former CEO at the Technology Circle Twente Has a track record of strategic commercial activities in both multinationals and start-up companies. Mostly with an international scope. Worked as an independent consultant on Strategic Changes and Implementing...

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