Publicity the Silicon Valley Way: Expert PR Tips for Startups

Date: 2014-04-03, 06:30 PM
Location: Spacecubed 131, Level 1, 131 St Georges Terrace, Perth, WA, 6000
Got a great idea or company, but struggling to get the word out? Are you trying to get others outside of your circle of family and friends to care about your project? Then join us to learn strategies to tell a compelling story, attract media, and drive traffic on the cheap at "Publicity to Silicon Valley Way: Expert PR Tips for Startups." This free event will begin with a talk from Perth's own Shahirah Gardner, a PR veteran and Founder of Launchcode PR that just returned from a three year stint in Silicon Valley developing PR campaigns across mobile, gaming, enterprise software, big data, and healthcare IT clients. Then, attendees can participate in a series of interactive workshops to develop compelling stories for their own projects, and determine the next steps for getting public attention. Join us for a fun event!


Enrollment for this event is closed. Get updates on new events.

Who should Attend?

  • Anyone who has an idea for a startup or an early-stage company
  • Anyone interested in learning how to publicise their idea effectively
  • Anyone who would like feedback on their idea or pitch
  • Anyone that is interested in joining a new startup or looking for a co-founder

 What are some of the Topics?

  • Telling a compelling story
  • How to validate that the story resonates with your target customer
  • The building blocks of a good PR campaign
  • and more...


What is the Agenda?

  • Welcome and Socializing
  • Introduction to the Founder Institute
  • Expert talk - Publicity the Silicon Valley way, by Shahirah Gardner 
  • Question and Answer
  • PR Workshop with panel feedback and discussion
  • Speed Idea Pitching to peers - meet some like-minded folk!
  • Discussion and Drinks at the Greenhouse, St George's Terrace

This event is free to attend. Join us for a fun evening! For more free startup events, visit

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