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Naming and Branding

Singapore Summer 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2013-06-11, 06:30 PM


Shauna Li Roolvink
Founder & Principal Consulltant, Brandhub

Shauna is passionate in working with start-ups in new brand creation. She is Founder & Principal Consultant of BrandHub as well as CMO of CXA, a start-up set to transform employee benefits in Asia. BrandHub's clients in start-up space include SingTel Innov8, inSing.c...

Jeffrey Paine
Founding Partner, Golden Gate Ventures

Jeffrey Paine is the founding partner of Golden Gate Ventures, an early stage technology seed fund based in Singapore. Jeff started and manages the Founder Institute in Singapore where he is currently overseeing its expansion in Southeast Asia, and Japan. Since 2010 the F...

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