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Cofounders, Hiring and Firing

Spring 2011 Los Angeles Semester

What talent do you need in the beginning to be successful? How do you recruit the first team members with extremely limited resources? How do you conduct a thorough interviewing process? How do you compensate? How do you set expectations, measure results and remove or fire under-performing resources? Do you need a cofounder? Do you need to have engineering in-house?

Recruit your first team members.
2011-03-28, 06:30 PM


Steve Lehman
Co-Founder, "C" Student Entertainment

Lehman founded Premiere Radio Networks, the largest Radio Network in the US. While at Premiere, Lehman consolidated the majority of independent syndication companies and signed or acquired most of the talent on the air at Premiere today. He took the company public in 1992...

Dale Fox
Co-Founder and CEO, Tribogenics

Seasoned startup entrepreneur with a proven record of turning ideas into revenue generating businesses. Successfully launched over two dozen consumer products, executing at all phases from conception through to distribution. An early adopter and passionate market expe...

Brock Pierce
Vice Chairman, Affinity Media

Brock Pierce is a serial entrepreneur who is widely recognized as a market innovator—particularly for his ground-breaking work at the nexus of entertainment, marketing and digital culture. He is renowned for pioneering the market for virtual goods in video games and on so...

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