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Seoul Winter 2013 (POSTPONED)

Program Schedule

Our flagship 'FI Core' program combines structured sprints with constant feedback to help you reach the milestones needed for investment and growth.

11월 17

Early Application Deadline

12월 01

Final Application Deadline

12월 10 06:30 오후 week 1

오리엔테이션 (Orientation)

파운더 인스티튜트에서 성공하기 위해 무엇을 알아야만 할까요? 스타트업을 창업하고 어떤 것들을 기대할 수 있을까요? 성공하기 위해 요구되는 특성은 무엇일까요?

Date
12월 10, 2013
Time
04:30오전 EST

Sprints

Your cohort will be split up into the "Validate Track", "Launch Track" or "Growth Track", depending on each Founder's stage and existing progress.

The below deliverables are in addition to any custom "Epic Sprints" you may receive based on your specific challenges, and are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

Validate Track
  1. Introductions - Prepare concise introductions on your background, skillset, and goals in FI to share with the cohort.
  2. Office Hours - Book your first Office Hours with Local Leaders and Mentors to get guidance on the next steps for your business.
Launch Track
  1. Office Hours - Book your first Office Hours with Local Leaders and Mentors to get guidance on the next steps for your business.
  2. Hotseat Pitch - Prepare a one sentence verbal pitch for the weekly "Founder Hotseat", where you present to Mentors during the Feedback Sessions.
Traction track
  1. Hotseat Pitch - Book your first Office Hours with Local Leaders and Mentors to get guidance on the next steps for your business.
  2. Vision Statement - Create a 3-5 sentence "Why Statement" that tells a cohesive story about why your company exists, in preparation for Mentor Feedback during the next session.
Sprints
12월 11 06:30 오후 week 1

비전과 가치 (Vision and Ideas)

당신은 어떤 것에 열정을 가지고 계십니까? 당신의 비전은 무엇인가요? 당신은 어떻게 당신의 아이디어와 열정을 비지니스 영역으로 변환하고 있습니까? 당신은 어떻게 영감을 받나요? 당신의 아이디어를 진화시키는 도구는 무엇입니까? 부적절한 아이디어와 비교해서 좋은 아이디어의 요소 는무엇입니까? 당신은 한번에 여러 가지 아이디어를 추진하시나요? 언제 한가지에만 집중하시나요?

Date
12월 11, 2013
Time
04:30오전 EST

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

Validate Track
  1. Education - Undergo a crash-course in popular startup and venture capital methodologies, metrics, and terms/ lingo.
  2. Tracking - Research and start tracking the communities surrounding your local and vertical startup ecosystems.
Launch Track
  1. Market Research - Utilize our market research template to collect accurate and available market information on the customer problems you are analyzing.
  2. Personas - Build an initial Buyer Persona to better understand your target customer's needs, challenges, and buying process.
Traction track
  1. Customer Interviews - Using our templates, interview at least 15 customers. If you already have done extensive customer development then outline your current findings and identify areas that require deeper understanding.
  2. Identify Unknowns - Document a detailed understanding of the main customer problem, and fill any required gaps in your customer knowledge.
Sprints
12월 17

Refund Deadline

12월 17 06:30 오후 week 2

스타트업 조사 (Research and Customer Development)

당신은 어떠한 시장을 추구하십니까? 타겟시장은 충분히 큽니까? 그 시장은 성장 중에 있습니까? 쇠퇴 중에 있습니까? 당신의 시장의 기타 특징은 무엇입니까? 그리고 당신은 왜 관심을 가지고 있나요? 시장에 대한 정보는 어떻게 얻나요? 경쟁자는 어떻게 정의하고 계십니까? 설문조사와 같은 사용자 지정 조사를 수행하는 저렴한 전략은 무엇일까요? 타겟시장에서 승리를 거둘지 어떻게 알 수 있을까요? 시장에서 떠날지는 언제 정하나요?

Date
12월 17, 2013
Time
04:30오전 EST

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

Validate Track
  1. Market Research - Utilize our market research template to collect accurate and available market information on the customer problems you are analyzing.
  2. Competitive Analysis - For each remaining customer problem, develop or improve a professional landing page targeted to your initial customer archetype, and quickly build up a mailing list to receive customer feedback.
Launch Track
  1. Customer Interviews - Develop a longer series of customer interview questions based on your initial interviews and key assumptions, with at least ten open-ended customer interview questions for each customer problem.
  2. Revenue Modeling - For each remaining customer problem, develop or improve a professional landing page targeted to your initial customer archetype, and quickly build up a mailing list to receive customer feedback.
Traction track
  1. Customer Archetype - Use our guidelines to create or update a detailed customer archetype of your target customer, based on either your existing customers or improved research.
  2. Revenue Interviews - Interview customers about the pricing of your revenue model, using three different revenue models/ pricing schemes. Confirm your existing model or select a new one based off these interviews.
Sprints
1월 07 06:30 오후 week 5

수익&고객 (Revenue Models)

어떻게 수익을 창출할 것인가? 재무설계를 어떻게 할 것인가? 고정비용과 매상원가율같은 비용의 종류는 무엇이 있으며, 어떻게 계산하는가? 재무설계가 올바르게 되었는지는 어떻게 확인하는가? 엔젤투자가와 벤처투자가들이 당신의 재무설계에서 기대하는 것은 무엇인가? 당신의 성공을 위해 주요 재무지표들을 어떻게 식별하는가?

Date
1월 07, 2014
Time
04:30오전 EST

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

Validate Track
  1. One Customer Problem - Based on your research, select one customer problem to pursue in the program that has the greatest chance to generate significant revenue.
  2. Founder-Product Fit - Assess which of your current ideas align best with your unique capabilities and passions.
Launch Track
  1. Revenue Models - Narrow down that problem to three potential revenue models, and thoroughly analyze the positives and negatives of each model.
  2. Professional Pitch Deck - Use our templates to develop a professional three minute long pitch deck, based on the feedback, concepts and flow that have resonated from your Hotseat pitches.
Traction track
  1. Expert Interviews - Speak with three financial people who have experience in a similar industry to your customer problem, and get their insights and opinion on the scalability of your revenue model.
  2. Key Performance Indicators - Based on your research thus far, identify the final key metrics that will impact your ability to secure revenue (and funding). Discuss these with your Local Leaders, and finalize a tracking system for these metrics.
Sprints
1월 14 06:30 오후 week 6

네이밍과 브랜딩 (Naming and Positioning)

브랜드란 무엇인가? 브랜드는 당신 자신인가? 당신의 비전인가? 당신은 무엇을 상징할지 어떻게 결정할 것인가? 또한 어떻게 좋은 사명을 찾아낼 것인가? 무엇이 좋은 사명의 특징인가? 당신의 상호를 보호하기 위해 무엇을 해야 하는가?

Date
1월 14, 2014
Time
04:30오전 EST
Sprints
1월 21 06:30 오후 week 7

멘토 아이디 검토 (Mentor Idea Review)

당신은 당신의 아이디어를 단 삼분 만에 결정하고 노련한 최고경영자들의 철저한 검토에서 살아남을 수 있는가? 아이디어 자체는 어떻게 실현 가능한가? 당신은 아이디어를 의미깊고 분명하고 또렷하게 발표할 수 있는가? 당신은 시장을 이해하고 아이디어가 유용하다는 증명을 위한 필수적인 조사들을 마쳤는가?

Date
1월 21, 2014
Time
04:30오전 EST

Sprints

After the Mentor Idea Review, Founders receive a larger number of custom "Epic Sprints" with deliverables based on their specific challenges. Below are high-level previews of standard deliverables.

Deliverables

Validate Track
  1. Corporate Materials - Immediately update your 3 minute pitch deck and video based on the Mentor Idea Review feedback, and develop a new and updated Executive Summary using our template.
  2. Advisor Candidates - You will create (or fill out) an Advisory Board in the next 5 weeks, so develop a target list of new advisor candidates based off your identified needs and gaps in knowledge/ connections.
Launch Track
  1. Advisor Candidates - You will create (or fill out) an Advisory Board in the next 5 weeks, so develop a target list of new advisor candidates based off your identified needs and gaps in knowledge/ connections.
  2. Advisor Outreach - Leverage the FI network to get introductions to your targets where necessary, and follow our templated process to make progress on your advisory board.
Traction track
  1. Financial Model - Develop or professionalize your financial model based on our template that focuses on expenses ("burn") to understand your cash needs. Develop a revenue forecast for 12-18 months and factor in timing considerations from your sales follow-up work.
  2. Legal Assessment - Identify your short to medium term legal needs, and if you don't already have a law firm, identify at least two local law candidates that have experience working with startups. Begin vetting new or existing law firms using our guidelines.
Sprints
1월 28 06:30 오후 week 8

스타트업 법률과 IP (Startup Legal and IP)

창업자가 성공적인 스타트업을 운영하기 위해 꼭 숙지해야 할 법률적 지식은 무엇인? 창업자는 언제 변호사를 위임해야 하며, 언제 자신의 일에 의지해야 하는가? 계약 시 내용을 잘 이해하고 피해를 방지하기 위한 주요사항들은 무엇인가? 자주있는 법률적 실수는 무엇인가? 창업자는 기밀, 저작권, 상표 및 특허 등의 지적 재산권을 어떻게 다루어야 하는가? 지적 재산권 분야에서 흔히 발생하는 문제점들은 무엇이고, 이 문제들을 어떻게 비용 효율적으로 처리할 수 있는가?

Date
1월 28, 2014
Time
04:30오전 EST

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

Validate Track
  1. Legal Review - Review our Legal Guide to fully understand all critical startup legal components, including granting equity, vesting equity, granting options, issuing common stock versus preferred stock, and more. If any of your existing legal structure is in conflict with these best practices, then create a plan for resolution.
  2. Finalize Co-Founder Legal (if any) - Create a list of any co-founders, co-founder candidates or founding Team Members that you have for your Founder Institute company, and begin the next steps in formalizing the relationship.
Launch Track
  1. Law Firm Engagement - If you don't already have a law firm, meet with your law firm candidates and sign an "engagement letter" with your chosen firm.
  2. Corporate Formation Agreements - If you don't already have a suitable corporation, secure all of your corporate formation agreements which govern how the business conducts itself.
Traction track
  1. Capitalization Table - Develop or improve your capitalization table ("Cap Table") that shows the ownership structure of the business, using our template and guidelines.
  2. Equity Collective - Prepare to join the Equity Collective, and send your law firm the necessary agreements and request their help to properly fill out the required fields.
Sprints
2월 04 06:30 오후 week 9

동업자, 고용, 해고 (Team and Advisors)

당신이 성공하기 위한 초기 단계에서 어떤 재능이 필요한가? 당신은 매우 제한적인 자원들로 어떻게 첫번째 팀 구성원을 모집할 것인가? 당신은 어떻게 철저한 면접 과정을 수행할 것인가? 어떻게 보상할 것인가? 어떻게 기대목표를 설정하고 결과를 측정할 것이며, 실적이 저조한 자원을 제거하거나 인원을 해고할 것인? 동업자가 필요한가? 사내에 엔지니어를 두어야만 하는가?

Date
2월 04, 2014
Time
04:30오전 EST

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

Validate Track
  1. Candidates - Search for candidates to hire (including Co-Founders) by identifying everyone that you know who is appropriate, or leveraging the FI network, to fill the top two or three roles you are not planning to outsource.
  2. Hiring Process - Develop a hiring and onboarding process using our guidelines to add team members into your organization, and begin executing on the process.
Launch Track
  1. Hiring Process - Develop a hiring and onboarding process using our guidelines to add team members into your organization, and begin executing on the process.
  2. Test Projects - Develop at least one test project for each of your top two or three roles, which should create opportunities for credible candidates to demonstrate their skills.
Traction track
  1. Advisor Review - Arrange a meeting or phone call with at least one of your advisors to discuss your hiring work. Present everything that you have done, and incorporate their feedback into your planning.
  2. Fundraising - Develop your fundraising plan by building a comprehensive, targeted list of connectors and investors focused on your specific stage and sector.
Sprints
2월 11 06:30 오후 week 10

상품 개발 (Product Development)

당신은 어떻게 아이디어에서 시작해 서비스나 상품을 제공할 수 있나요? 우선순위 기능과 이를 식별하기 위한 전략은 무엇인가? 제품을 어떻게 정의하고 개발 계획으로 변경할 것인가? 실행 가능한 상품을 구성하기 위해 최소한 해야하는 것은 무엇인가? 당신의 첫번째 서비스나 제 제공을 위한 효과적 전략은 무엇인가? 서비스나 제품 제공 계획을 세울 때, 당신이 피해야 하는 흔히 저지를 수 있는 실수는 무엇인가?

Date
2월 11, 2014
Time
04:30오전 EST

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

Validate Track
  1. Solution Goals - Evaluate the current state of your solution, and outline the three solution goals that you would like the next product release to solve for your target customers over the next year.
  2. Minimum Viable Tests - Design a lightweight method to test the key assumptions for your business before beginning product development.
Launch Track
  1. Intellectual Property - If you have not already, secure and protect the intellectual property for all of the work done to date. Examine the need for patents, if applicable, following our guidelines.
  2. Team Analysis - Define and get extensive feedback on the requisite technical skills, soft skills, expertise, and networks will be needed in your core team.
Traction track
  1. Product Roadmap - Develop an updated product roadmap, using our guidelines, in order to meet your solution goals with your project team.
  2. Investor Pitch - Prepare a five minute presentation for the Investor Progress Review that includes sufficient information to enable Mentors to evaluate your progress and plans.
Sprints
2월 25 06:30 오후 week 12

멘토 진행 검토 (Mentor Progress Review)

당신은 사업을 단 삼분 만에 결정하고 노련한 최고경영자들의 철저한 검토에서 살아남을 수 있는가? 재무설계와 사업 어떻게 실현 가능한가? 당신은 당신의 사업을 의미깊고, 분명하고 또렷하게 발표할 수 있는가? 사업의 규모는 어떠한가? 사업이 살아남을 수 있는가?

Date
2월 25, 2014
Time
04:30오전 EST

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

Validate Track
  1. First Investor Pitch Deck - Create a first investor-focused pitch deck incorporating any feedback from the Investor Progress Review, using our templates.
  2. Viability Testing - Make progress on your Minimum Viable Tests, and outline and address any of the setbacks that you have faced.
Launch Track
  1. Polished Investor Pitch Deck - Create an expanded, 12-slide pitch deck incorporating any feedback from the Investor Progress Review, using our templates.
  2. Growth - Make progress on your growth goals, and examine or adjust how your strategy and the system to keep yourself accountable is performing.
Traction track
  1. Finalize Advisory Board - Set up your advisory board with startup, industry, technology or marketing advisors, and set up a one hour conference call with all of the them, which will be your first quarterly advisory board meeting.
  2. Financial Model Update - Review and update your financial model with the work done to date. Adjust the revenue projections based on your growth thus far, and evaluate the need and requirements for external funding.
Sprints
3월 04 06:30 오후 week 13

마케팅과 규모 (Sales and Traction)

당신의 사업과 당신 자신을 세상에 어떻게 보여줄 것인가? 당신 회사의 이야기를 어떻게 들려줄 것인가? 당신의 궁극적인 성공은 어떻게 정의할 수 있는가? 당신의 첫번째 고객과 파트너를 어떻게 당신의 비전으로 끌어들일 것인가? 고객과 파트너를 어떻게 당신의 성공에 참여시키는가? 당신의 메시지를 더 잘 전달할 수 있는 기술은 무엇인가?

Date
3월 04, 2014
Time
04:30오전 EST

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

Validate Track
  1. Alternatives - Identify two alternative models (markets or "pivots") for your go-to-market solution to discover the most lucrative market opportunity. Interview at least 2 customers for each alternative.
  2. Test Marketing Messaging - Write at least three separate marketing messages for your solution, and A/B test them using landing pages with at least 100 engagements each.
Launch Track
  1. Alternatives - Identify two alternative models (markets or "pivots") for your go-to-market solution to discover the most lucrative market opportunity. Interview at least 2 customers for each alternative.
  2. Advisor Follow-Up - In the next Step you will finalize advisors, so begin finalization meetings with your top candidates, and set up test Advisor Test Projects where necessary following our templates.
Traction track
  1. Customer Acquisition Channels - Identify at least five initial or new major marketing channels to acquire customers that are appropriate for your solution.
  2. Conversion Rate - Begin testing at least three of your new customer acquisition channels, pushing as much traffic through them as possible to evaluate their comparative conversion rates.
Sprints
3월 11 06:30 오후 week 14

프레젠테이션과 홍보 (Branding and Marketing)

당신은 어떻게 전 세계가 당신의 회사에 주목하도록 할 수 있는가? 당신의 사업을 알릴 비법과 요령은 무엇인가? 지원과 함께 당신이 성공하기 위해 필요한 도구는 무엇인가? 당신은 어떻게 보도가치가 있는 이정표를 알아봅니까? 어떻게 성공적으로 미디어를 이용할 것인가? 소셜미디어, 블로그, 전통 미디어를 통해 알리고 얻을 수 있는 효과적인 전략을 무엇인가? 신생 회사에 대한 일반적인 미디어의 실수는 무엇인가?

Date
3월 11, 2014
Time
05:30오전 EDT

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

Validate Track
  1. Team-Building Channels - Review all of the candidates that have come through the various recruiting outreach channels and other activities, and identify the most effective channels.
  2. Growth Tactics - Work with your working group and advisors to brainstorm 15 new ideas to increase the top of your funnel, and provide a bulleted list of these Growth Tactics.
Launch Track
  1. Sales - Pursue aggressive goals to close new revenue or users, which may be signups, payments, a signed contract, a pre-payment or a signed letter of intent.
  2. Pivot - Consider a pivot if you are not meeting your growth goals, sales, product or hiring progress targets. If you decide to Pivot, schedule a call with one of your Local Leaders to discuss your proposed pivot in the business and do the same with your advisors.
Traction track
  1. Growth Plan Update - Review the performance of your growth goals and adjust your growth plan to improve your performance and accountability.
  2. Post-Program Onboarding - Review the FI post-program resources, and work with your cohort on a monthly meeting schedule where you will continue to meet, provide updates, and share learnings on your progress.
Sprints
3월 18 06:30 오후 week 15

펀드레이징 (Fundraising)

새로운 사업을 위한 자본 모금은 언제 현실화되는가? 당신은 모금해야 할 금액을 어떻게 산정하는가? 펀드레이징하기 위해서는 무엇이 필요한가? 당신은 타겟 엔젤과 씨앗 단계 투자를 어떻게 구분하고 자격을 주는가? 당신은 최고의 투자가를 어떻게 찾는가? 투자가들이 회사에 기대하는 것은 무엇인가? 전형적인 투자구조는 무엇이고 씨앗단계 자금 조달을 위한 거래조건은 무엇인가? 당신은 조건을 어떻게 협상하는가?

Date
3월 18, 2014
Time
05:30오전 EDT

Sprints

Below are just high-level previews of the 10-15 deliverables you'll complete through Working Groups and Office Hours:

Deliverables

Validate Track
  1. Minimum Victory Condition - Work with your Local Leaders to establish your "Victory Condition" to achieve before the "Impact Deadline" (three months after the program ends), and add it to your business calendar.
  2. Advisor Strategy - Set up a call with each of your advisors and briefly review your "Victory Condition", the funding strategy, hiring plan, sales plan and product plan.
Launch Track
  1. Advisor Strategy - Set up a call with each of your advisors and briefly review your "Victory Condition", the funding strategy, hiring plan, sales plan and product plan.
  2. Use of Proceeds - Examine the capital needs of the business, and extend your financial model to project revenues and expenses for a total of 24 months from now.
Traction track
  1. Final Investor Pitch Deck - Refine your investor pitch deck, and update it with all of your work to date, including details from your various plans. Test the presentation on peers and Directors and upload it to the FI site for review.
  2. Deal Room - Create a Deal Room for future investors that includes relevant files like Company documents with legal, Pitch Deck, Team bios, Board Materials, Financials, Sales information, Marketing materials and Intellectual Property.
Sprints
3월 25 06:30 오후 week 16

졸업 (Graduation)

졸업 후에 어떻게 성공을 보장할 수 있는가? 누가 동창회를 이끌 것이고, 졸업 후 계획은 무엇인가? 졸업은 창업자에게 아이디어가 현실이 되는 신나는 시작을 의미합니다. 축하합니다!

Date
3월 25, 2014
Time
05:30오전 EDT
Sprints
week 17+

Post Programs

The FI Core Program is just the beginning of a life long journey.

Founder Institute Alumni get access to a series of advanced accelerator programs, ongoing support from our Silicon Valley Team, valuable partner and service discounts, and more to continue building the business for years to come.

Continued Support
Continued Support
  • Dedicated Alumni Support Team in Silicon Valley

  • Access to the world's largest network of mentors and investors (40,000+)

  • Private Alumni mailing lists

  • $2.5M+ in partner discounts

  • Invites to FI sessions & network events

  • Potential introductions to investors

Structured Post-Programs
Structured Post-Programs
  • A series of virtual advisory programs where you work with our Silicon Valley HQ team to reach next milestones

  • Funding Lab helps get your lead investor within 6 months

  • The FI Venture Network matches Alumni ready for funding with a massive pool of investors that specialize in writing 'first or second checks' of funding

  • Exclusive for FI Alumni

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