Program Schedule

This is where it all begins. During Orientation, we will review the Founder Institute program structure, methodology, tools, and requirements. You will meet the cohort and establish how your startup will use the program to push your business forward.

Sprints

During Orientation, your cohort will be split up into the “Launch Track” or “Growth Track”, depending on the stage your business. The "Launch Track" focuses earlier Founders and teams on validation and go-to-markets, while the "Growth Track" focuses teams with a live product and customers on traction and funding. 

The below deliverables are in addition to any custom "Epic Sprints" you may receive based on your specific challenges, and below is a small sample of the deliverables you’ll complete through Working Groups and Office Hours:

Launch Track Deliverables

1. Progress - Outline your business ideas and any testing or progress made to date. 
2. Hotseat Pitch - Prepare a one minute verbal pitch for the weekly “Founder Hotseat”, where you present to Mentors during the Feedback Sessions. Start with our one-sentence pitch template, and if you do not have a final idea yet, describe yourself and a field that you are passionate about and uniquely qualified to build a business around.
3. Co-Founders - If you are looking for a Co-Founder, create a basic description of what you are looking for, and this will be shared with the rest of your cohort.

Growth Track Deliverables

1. Program Goals - Outline the monthly objectives your team wants to achieve during the four month Core Program.
2. Key Performance Indicators - Outline the KPIs that you are currently using to track success. Analyze the validity of these metrics, and create a plan to share updated metrics and progress with your Local Leaders every week in the program.
3. Hotseat Pitch - Prepare a one minute verbal pitch for the weekly “Founder Hotseat”, where you present to Mentors during the Feedback Sessions. Start with our one-sentence pitch template, followed by why your team is uniquely qualified to execute your business and the progress that you’ve made to date.

Building a great Co-Founder team is one of the most difficult yet important steps in founding a startup. Join us for this fun and interactive event where you will learn best practices for building and formalizing a Co-Founder relationship. In addition, you will have the opportunity to network with other entrepreneurs who are looking for a Co-Founder at virtual tables and speed networking sessions.

In each weekly Feedback Session, Founders will pitch and outline their progress to the Mentors for feedback, and get tips and insights on the week's topic. This week you'll get tips on how to develop a strong vision for your business.  

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours:

Launch Track Deliverables

1. Ideation - Catalogue the ideas that you are interested in pursuing, or examine different variations of the current business you are pursuing.
2. Initial Interviews - Using our templates, interview at least 15 people that have knowledge of the customer problems or may be potential customers themselves.
3. Market Research - Utilize our market research template to collect accurate and available market information on the customer problems you are analyzing. 

Growth Track Deliverables

1. Customer Interviews - Using our templates, interview at least 15 customers. If you already have done extensive customer development then outline your current findings and identify areas that require deeper understanding.
2. Identify Unknowns - Document a detailed understanding of the main customer problem, and fill any required gaps in your customer knowledge. 
3. Visioneering - Describe what your business will look like when it has $100 million in annual revenues, including the vision, culture, and main revenue stream, and outline at least 5 steps that need to happen for your company to reach that goal.

In this Feedback Session, Founders will present any customer development progress to the Mentors to examine if they are pursuing a scalable business with a clear and actionable customer problem. The Mentors will also provide tips on how to validate your key assumptions, interview potential customers effectively, and best interpret the feedback you receive.

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours:

Launch Track Deliverables

1. Customer Interviews - Develop a longer series of customer interview questions based on your initial interviews and key assumptions, with at least ten open-ended customer interview questions for each customer problem.
2. Customer Archetype - Use our guidelines to develop or improve an initial customer archetype for your ideal target customer.
3. Landing Pages - For each remaining customer problem, develop or improve a professional landing page targeted to your initial customer archetype, and quickly build up a mailing list to receive customer feedback.

Growth Track Deliverables

1. Customer Archetype - Use our guidelines to create or update a detailed customer archetype of your target customer, based on either your existing customers or improved research.
2. Revenue Interviews - Interview customers about the pricing of your revenue model, using three different revenue models/ pricing schemes. Confirm your existing model or select a new one based off these interviews. 
3. Interview Competitor Customers - Identify customers of competing products or solutions and encourage them to switch to your solution, ideally securing a letter of intent (“LOI”), or developing an ongoing relationship for feedback. 

Is your startup idea based on building a marketplace? Learn all the steps leading to the successful development of your product - from launching to monetization. In this interactive workshop, top startup mentor and growth marketer, Agata Krzysztofik, will share her hands-on expertise on growth strategies and OKR alignment.

To launch a great startup, it is critical to get feedback on your ideas from entrepreneurs who have been there and done that. First, you'll learn the best practices for creating a concise and compelling elevator pitch. Then, you will have the opportunity to share your pitch with other entrepreneurs, advisors, and investors at virtual tables for instant feedback. Even if you don't want to share your pitch, you can still join to hear other startup ideas and witness how the experts review a pitch.

In this Feedback Session, Founders will share their pitch and revenue model with Mentors for feedback and continued refinement. You will also get tips on how to sustain your startup before receiving financing or revenue, identifying the most lucrative revenue source for your business, testing different revenue sources with your target customers, and more. 

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours:

Launch Track Deliverables

1. Customer Problem - Based on your research, select one customer problem to pursue in the program that has the greatest chance to generate significant revenue.
2. Revenue Models - Narrow down that problem to three potential revenue models, and thoroughly analyze the positives and negatives of each model.
3. Professional Pitch Deck - Use our templates to develop a professional three minute long pitch deck, based on the feedback, concepts and flow that have resonated from your Hotseat pitches.

Growth Track Deliverables

1. Expert Interviews - Speak with three financial people who have experience in a similar industry to your customer problem, and get their insights and opinion on the scalability of your revenue model.
2. Key Performance Indicators - Based on your research thus far, identify the final key metrics that will impact your ability to secure revenue (and funding). Discuss these with your Local Leaders, and finalize a tracking system for these metrics. 
3. Product Development - Refactor your plans to prioritize the release of a solution that will generate initial customer revenue and validate your riskiest assumptions.

Even in the earliest stages of your startup, email lead generation should be your number one priority. Email marketing is a cost-effective, measurable, and extremely engaging way to reach out to your customers. Join us at this highly informative webinar to get practical tips on how to set up compelling email workflows that will turn your leads into customers.

During this session, Mentors will provide advice on how to effectively pitch a startup. The goal of this session is for Founders to learn the latest best practices in building a great pitch, and get feedback on the pitches they already have.

Successful entrepreneurs are flexible and adapt quickly. To stay ahead of trends, tune in to this interactive webinar that offers three unique points of view on the business climate and growth opportunities in 2023. This March, the floor belongs to dynamic and prominent women from our global startup community. Join us to learn how to leverage the current startup trends and ensure your strategy is progressive and up-to-date.

Join us for a unique opportunity to connect with early-stage startup investors and ask the questions that matter to you. In this Q&A session, you will have the chance to engage in an open discussion with a panel of investors who have a wealth of experience in working with early-stage startups. Find out how you can maximize your chances of raising funding and get hands-on tips for presenting your business to investors in the most favorable way.

This is the first big checkpoint in the program to determine your progress. During the Mentor Idea Review, you will present a longer presentation to a panel of FI Mentors for extensive review. You will receive a rating, as well as feedback on the long-term viability of your offering, revenue model, growth strategy, and more. 

Sprints

After the Mentor Idea Review, Founders receive a larger number of custom "Epic Sprints" with deliverables based on their specific challenges. Below are examples of some of the standard deliverables. 

1. Corporate Materials - Immediately update your 3 minute pitch deck and video based on the Mentor Idea Review feedback, and develop a new and updated Executive Summary using our template.
2. Advisor Candidates - You will create (or fill out) an Advisory Board in the next 5 weeks, so develop a target list of new advisor candidates based off your identified needs and gaps in knowledge/ connections. 
3. Advisor Outreach - Leverage the FI network to get introductions to your targets where necessary, and follow our templated process to make progress on your advisory board.  
4. Sales Follow-up - Continue to work on securing sales or commitments for revenue, growing the rate month over month. For B2B solutions, get as many contracts or letters of intent as possible. For B2C solutions, aggressively increase your revenue (or submitted information indicating they will pay you). Document all lessons learned.
5. Financial Model - Develop or professionalize your financial model based on our template that focuses on expenses (“burn”) to understand your cash needs. Develop a revenue forecast for 12-18 months and factor in timing considerations from your sales follow-up work.
6. Legal - Identify your short to medium term legal needs, and if you don’t already have a law firm, identify at least two local law candidates that have experience working with startups. Begin vetting new or existing law firms using our guidelines. 

Every startup needs a custom go-to-market strategy to get its first customers and stand out from the competition. This interactive session on building an effective go-to-market strategy will provide you with practical insights and actionable tips for launching and scaling your business. Our guest speaker Daniel Francavilla, who is an expert in advising early-stage startups, will be happy to share his knowledge on key topics like market research, product positioning, pricing strategy, and sales tactics.

Are you a budding entrepreneur who wants to make a mark in the business world? Join us at this interactive webinar and find out how to craft stellar outreach campaigns, as well as avoid well-known pitfalls. key to success for any startup is securing a strong client base, which might be challenging. But with the right approach, it can also be incredibly rewarding. Our expert speaker will take you through the process of identifying and reaching out to potential clients.

In this Feedback Session, startup lawyers and CEOs will explain various legal agreements, startup legal components (such as equity), cap tables, how to protect intellectual property, the best practices for managing a law firm, and more. As usual, Mentors will also provide Founders with ratings and feedback on their startup pitch and progress.

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours:

1. Legal Review - Review our Legal Guide to fully understand all critical startup legal components, including granting equity, vesting equity, granting options, issuing common stock versus preferred stock, and more. If any of your existing legal structure is in conflict with these best practices, then create a plan for resolution. 
2. Capitalization Table - Develop or improve your capitalization table (“Cap Table”) that shows the ownership structure of the business, using our template and guidelines.
3. Finalize Co-Founder Legal (if any) - Create a list of any co-founders, co-founder candidates or founding Team Members that you have for your Founder Institute company, and begin the next steps in formalizing the relationship.
4. Law Firm Engagement - If you don’t already have a law firm, meet with your law firm candidates and sign an “engagement letter” with your chosen firm. 
5. Corporate Formation Agreements - If you don’t already have a suitable corporation, secure all of your corporate formation agreements which govern how the business conducts itself.
6. Equity Collective - Prepare to join the Equity Collective, and send your law firm the necessary agreements and request their help to properly fill out the required fields.

Are you wondering who to hire first for your startup? Join our educational webinar to understand the difference between corporate and startup hiring and decide which is the best strategy to find talent for your company. Our special guest speakers, Abby Goldstein, and Adam Gellert, have entrepreneurship experience themselves and are well-versed in tech recruitment. They will shine a light on defining startup roles and prioritizing processes that enable founders to build a highly productive business.

Join us at an educational webinar dedicated to product-led growth. We will discuss startup strategies that focus on building a great product that sells itself. Businesses that adopt such a business model put the product at the forefront of everything they do. In today's competitive landscape, they invest all their resources in delivering high-quality and compelling product that acquires and retains customers. Join us to explore this approach and learn how to improve your product to leverage sales with our guest speaker, Wes Bush, who has helped multiple companies grow significantly by flipping the traditional sales playbook.

In this Feedback Session, Mentors will provide Founders with feedback on their current go-to-market plans and progress, and cover topics like marketing messaging, unit ecomomics, customer acquisition, and more.   

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours:

1. Alternatives - Identify two alternative models (markets or “pivots”) for your go-to-market solution to discover the most lucrative market opportunity. Interview at least 2 customers for each alternative.
2. Advisor Follow-Up - In the next Step you will finalize advisors, so begin finalization meetings with your top candidates, and set up test Advisor Test Projects where necessary following our templates.
3. Test Marketing Messaging - Write at least three separate marketing messages for your solution, and A/B test them using landing pages with at least 100 engagements each. 
4. Customer Acquisition Channels - Identify at least five initial or new major marketing channels to acquire customers that are appropriate for your solution.
5. Conversion Rate - Begin testing at least three of your new customer acquisition channels, pushing as much traffic through them as possible to evaluate their comparative conversion rates. 
6. Unit Economics - Research any data on the standard Cost of Customer Acquisition (CAC) and standard Lifetime Value (LTV) for your industry and segment, and compare and analyze against the metrics you have collected thus far. 

Is your business subscription-based, or are you planning to build one? Then, your most important metric will be your Annual Recurring Revenue (ARR). In this comprehensive online webinar, our guest speaker Ameet Mehta will give you the best practices for accelerating ARR in the SaaS industry. By the end of the session, you will gain in-depth insights into the key factors that drive ARR growth and will be able to implement them in your revenue strategy.

To launch a great startup, it is critical to get feedback on your ideas from experts who have been there and done that. First, you'll learn the best practices for creating a concise and compelling elevator pitch. Then, you will have the opportunity to share your pitch with other entrepreneurs, advisors, and investors at virtual tables for instant feedback. Even if you don't want to share your pitch, you can still join to hear other startup ideas and witness how the experts review a pitch.

In this Feedback Sesison, Mentors will provide Founders with feedback on their current product, and/or product roadmap. Expert in product development will also discuss best practices in product management, roadmapping, managing product teams, and more.

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours:

1. Intellectual Property - If you have not already, secure and protect the intellectual property for all of the work done to date. Examine the need for patents, if applicable, following our guidelines. 
2. Solution Goals - Evaluate the current state of your solution, and outline the three solution goals that you would like the next product release to solve for your target customers over the next year.
3. Project Team - If you have not already, organize the skills and roles needed to execute on your solution goals, whether using existing team members or supplementing through hiring or outsourcing. 
4. Product Roadmap - Develop a first or updated product roadmap, using our guidelines, in order to meet your solution goals with your project team.
5. Project Plan - Fine tune the schedule of releases in your product roadmap to be as simple as possible to each test one hypothesis of the business, using our guidelines.
6. Hotseat Pitch - Prepare a five minute presentation for the Mentor Progress Review that includes sufficient information to enable Mentors to evaluate your progress and plans.

For startups, a well-planned growth marketing strategy is the fastest way to win new customers and cut costs. In this highly informative webinar, entrepreneurs will hear the latest tactics for accelerating growth in their businesses. Our guest speaker and a master growth hacker, Nelio Leone, will share his verified 6-step growth framework that teaches founders to optimize their marketing efforts and achieve outstanding performance.

Regardless of the size or the type of industry, all startups need to communicate, plan, and manage work processes like a well-oiled machine. Join us at this virtual event to get practical advice on operational efficiency and maximize your company's performance. Our guest speaker, Nick Sonnenberg, a professional business consultant, and entrepreneur himself, will be happy to share his tactics for increasing business productivity, effectiveness, and measurable team progress.

Similar to the Mentor Idea Review, the Mentor Progress Review is the second major test in the program. In this session, Founders will focus on give a long presentation their progress and traction to a panel of Mentors for a detailed review. Mentors will evaluate Founders based on their progress in the program, the company’s scalability, and more.

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours: 

1. Polished Investor Pitch Deck - Create an expanded, 12-slide pitch deck incorporating any feedback from the Mentor Progress Review, using our templates. 
2. Growth - Make progress on your growth goals, and examine or adjust how your strategy and the system to keep yourself accountable is performing.
3. Product - Make progress on your next product release, and outline and address any of the setbacks that you have faced with your project team.
4. Hiring Needs - Score the progress of each member of your project team on a 1 to 10 scale, including yourself, and set up plans to improve those that are struggling. 
5. Finalize Advisory Board - Set up your advisory board with startup, industry, technology or marketing advisors, and set up a one hour conference call with all of the them, which will be your first quarterly advisory board meeting.
6. Financial Model Update - Review and update your financial model with the work done to date. Adjust the revenue projections based on your growth thus far, and evaluate the need and requirements for external funding. 

Get expert fundraising advice for your early-stage startup. This highly informative Q&A session is your chance to quickly receive guidance on vital topics such as pitch preparation, investor outreach, and negotiation tactics. Whether you're planning to raise seed funding or learn about startup metrics, this webinar is a must-attend for any entrepreneur looking to attract investments. Register now to secure your spot and start your fundraising journey with confidence.

Join us at our interactive event dedicated to sales-accelerating strategies. You will discover the latest tactics in creating personalized and compelling messaging from Daniel Wiener, an outbound marketing veteran, startup founder, and business advisor. The webinar will begin with a presentation about tools entrepreneurs can implement to improve their marketing messaging, and will continue with a Q&A session and virtual networking.

In this Feedback Session, Founders will receive feedback from Mentors on their team plans and product progress. In addition, Mentors will discuss how to identify the roles needed to build a world-class company, how to develop a strategy to recruit, onboard and retain the best people, and more. 

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours: 

1. Candidates - Search for candidates to hire (including Co-Founders) by identifying everyone that you know who is appropriate, or leveraging the FI network, to fill the top two or three roles you are not planning to outsource.
2. Hiring Process - Develop a hiring and onboarding process using our guidelines to add team members into your organization, and begin executing on the process.
3. Test Projects - Develop at least one test project for each of your top two or three roles, which should create opportunities for credible candidates to demonstrate their skills.
4. Advisor Review - Arrange a meeting or phone call with at least one of your advisors to discuss your hiring work. Present everything that you have done, and incorporate their feedback into your planning.
5. Time Allocation - Meticulously outline your “founder’s schedule” by allocating weekly blocks of time to address your core business activities, providing you with uninterrupted time to work on each activity.
6. (Optional) Fundraising - If you don’t have sufficient capital to run the company for the next few months, then follow our guides to start a preparing documentation and research for a funding round.  

Creating copy that converts is crucial for your startup advertising strategy. At our next interactive webinar, Eden Bidani, an awarded copywriter and strategist, will teach you how to deliver compelling messaging. With more than a decade of experience with startups, she has helped multiple businesses articulate their purpose and skyrocket their engagement metrics with captivating words.

Join us for a unique opportunity to connect with early-stage startup investors and ask the questions that matter to you. In this Q&A session, you will have the chance to engage in an open discussion with a panel of investors who have a wealth of experience in working with early-stage startups. Find out how you can maximize your chances of raising funding and get actionable tips for presenting your business to investors in the most favorable way.