WSGR
Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

CodigoDelSur
CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero
Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Vet-Tech
Vet-Tech is America's Veteran-led Startup Accelerator headquartered in Silicon Valley. With over 100 military veteran startups in our community, Vet-Tech's top 20 portfolio companies have raised over $10 Million in funding and have been accepted into world class programs like Tech Stars and Founder Institute.

Startup Weekend

 

Through the Startup Weekend Fellowship, members of the Startup Weekend Community who want to start a technology company can apply to the Silicon Valley Founder Institute chapter for free, and the best overall applicant will be invited to participate in the Founder Institute's step-by-step startup launch program for free as well.



Eligibility: In order to be eligible for the Startup Weekend Fellowship for the upcoming semester, you must complete your application and admissions test by Sunday, December 11th, 2016, using this link.


Grant: The recipient of the Startup Weekend Fellowship will be awarded within 5 days after the deadline.


Click here to apply for the Startup Weekend Fellowship.


10 Must-Read Articles On Running A Two-Sided Marketplace Startup

Posted by Elisha Tan on 2014-10-21

A marketplace is a platform that connects a buyer and a seller, and it usually improves efficiency in communication and payment. Such a platform can facilitate buying and selling between companies and individuals (such as Alibaba), or it can facilitate buying and selling between individuals (such as Airbnb).

While the concept sounds simple, building a marketplace is much more difficult because you have to combine the interests of two groups of users (buyers and sellers) in one single product, instead of building just for one group of users.

To help you out, here are 10 must-read articles on how to build an online marketplace business.

1. All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

Written by Bill Gurley, General Partner at Benchmark Capital. Bill has invested in marketplaces such as OpenTable, Zillow, Uber, GrubHub, and NextDoor.

Widely regarded as the go-to article by many founders of marketplace businesses, this article helps you think about the kind of marketplace you should build for your target market. 

 

2. Liquidity Hacking: How To Build A Two-Sided Marketplace 

Written by Josh Breinlinger, Venture Partner at Sigma West. Josh was the 4th employee at oDesk and he has invested in marketplaces such as Contently and OfferUp.

Liquidity is the only thing that matters for a marketplace. This article teaches you how to hack it for your startup.

 

3. The Future of People Marketplaces 

Written by Jeff Jordan, Partner at Andreessen Horowitz. Jeff is on the boards of Airbnb, Belly, Fab, Circle, Crowdtilt, Lookout, and Pinterest.

This article explores if you should design your marketplace to charge more in exchange for convenience, or charge less to provide value.

 

4. The New Curated Consumer Marketplace Model: 10 Criteria For Success 

Written by Stephanie Tilenius, Executive-in-Residence at Kleiner Perkins Caufield & Byers. Stephanie was the senior vice president of eBay North America and Global Product, as well as the general manager and vice president of PayPal Merchant Services.

Another important factor to consider is how curated it should be. Marketplaces like eBay allows anyone to post a listing while Uber heavily curates who can become a driver. What model will work for you?

 

5. How To Structure A Marketplace 

Written by Simon Rothman, Partner at Greylock Partners. Simon has served as an advisor to many marketplaces and networks including Lyft, Wanelo, Poshmark, Tango, and others.

Apart from curating who can or cannot post on your marketplace, you need to decide how much work is to be done by your platform versus your users.

 

6. What I Learned About Online-To-Offline 

Written by Justin Kan, Partner at YCombinator. Justin is the co-founder of Justin.tv, TwitchTV, and Exec. Exec was acquired by Handybook in 2014.

Before Justin pivoted Exec to focus only on house cleaning, Exec used to allow users to run all kinds of errands. This is a post-mortem on what the lessons he learned. 

 

7. How Modern Marketplaces Like Uber And Airbnb Build Trust To Achieve Liquidity 

Written by Anand Iyer, Head of Product at Threadflip.

This article explores how a marketplace can achieve liquidity by having a rating system, strong customer service, and carefully curated content.

 

8. How Do You Solve The Chicken And The Egg Problem For An Online Platform With Two Distinct Set Of Customers? 

Written by Sangeet Paul Choudary, mentor at 500 Startups and the Founder Institute.

In this Quora answer, Sangeet explains the three different types of marketplace models and how to get started on each type.

 

9. Making A Marketplace: A Checklist For Online Disruption

Written by Nir Eyal, Startup Mentor and Author of Hooked: How to Build Habit-Forming Products.

Inspired by Bill Gurley’s article, Nir expands on the 10 factors for evaluation using examples of well-known marketplace companies.

 

10. Some Problems Are So Hard They Need To Be Solved Piece By Piece 

Written by Chris Dixon, Partner at General Partner at Andreessen Horowitz.

Should a marketplace go broad by offering a large range of services/products, or dive deep in one specific category? This article offers a viewpoint on this matter.

 

Is this list useful?

Let us know if this is helpful or if we have left out something in the comments section below.

10 Must-Read Articles On Running A Two-Sided Marketplace Startup

* indicates required
X

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window