The naming and positioning stage is where startups begin to forge their image with a catchy company name a successful web page. The most successful startups choose relevant and powerful names for themselves and benefit from a memorable website.
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Naming and Positioning for Founders
Competitive Analysis - Identifying competitors and recognizing their strengths and weaknesses compared to one’s own. (see What Investors Want to Learn From Your Business Plan to learn more)
Competitive Matrix - A tool that compares one’s product to a competitor's.
Domain Name - A unique name identifying a website.
Email Alias - An email address linked with a different destination email address.
Logo - A graphic design logo associated with a company or product. This often contains a name, trademark, or representative symbol.
Positioning - The way in which a company differentiates itself from competitors. (see Tips on Naming Your Startup from the Founder of Mint.com to learn more)
Positioning Statement - An detailed expression of the way a brand, company, or product fills customers’ needs.
Primary Domain Name - The first domain name that has been mapped to a particular hosting account.
Subdomain Name - A second website with unique content but residing under the Primary Domain Name.
Trend Naming - Analyzing on-going social trends before choosing a name for a new startup. (see Startup Toolkit: Naming Your Startup to learn more)
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