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Entrepreneurs face a seemingly endless number of tasks when launching a startup; from conceiving an idea to developing a minimum viable product to acquiring funding, creating a successful company seems to involve everything short of moving mountains.

Because of this, many founders overlook the importance of establishing an effective PR strategy, a daunting task in and of itself. However, in the following video from the Denver Founder Institute, Krista Paul delineates various PR methods that any founder can employ to stand out in their respective markets. Krista starts off the video discussing two major PR pathways: pitching to bloggers and traditional press. Illustrating the characteristics of both, Krista explains how each approach is beneficial in expanding the reach of a company.