We've been taking some time analyzing our Asian Founder Institute Graduates recently, but we're back to the U.S. for our newest blog entry. This time, it's on to New York with an exciting new startup called SimpleReach, a Graduate of our New York Founder Institute.
As a content data platform, this program works for marketers and publishers to take diffuse data and organize it in superior ways. With data being more important than ever in business success, the value in it explains why the company recently received a major financing boost.
Back in March, reports showed they raised an additional $9 million in funding, giving the company a huge boost toward even bigger success.
The true value of SimpleReach is worth exploring. It all starts with a look at its founder, Edward Kim.
What's the Background on SimpleReach's Founder?
Starting the company in 2010, Edward Kim created the perfect motto for his fledgling company: Content is the future of marketing.
While most companies understand this now, it was still an innovative idea seven years back. Kim was ahead of the game when it comes to realizing how important data is to the bigger business picture.
As seen on his LinkedIn page, Kim studied in Korea and China before coming to America to get his degree at the University of Virginia. He graduated there in 2005 with a Bachelor's in Music, a direction no one would have guessed would parlay into content data.
When you think about it, the arts connect solidly to creative content on the web. With businesses creating content in different places, it makes it challenging to keep up with how well it's performing.
This led to Kim starting SimpleReach where he's held his CEO title for seven years. Recently, he stepped down to become executive chairman with Hal Muchnick taking the new CEO role.
How SimpleReach Works
As a whole, the SimpleReach program unifies all content data using machine learning and artificial intelligence. Considering the company was already one step ahead with this technology, they've built themselves up to providing rich content data for some of the top companies in the world.
TechCrunch notes The New York Times, Huffington Post, and Forbes are just three of the major companies now using SimpleReach's services. Some of these corporations use the program to track native ad content. Others use it to analyze all of their content marketing on various social channels.
At the core was a smart philosophy: Most developed companies have top-tier content readily available to post. Now they just need a tool to provide understandable metrics to analyze business reality.
Marketers can read these metrics in one simple platform while deploying third-party verification to campaigns. With surface actionable insights and even benchmarks, there isn't any need to use separate programs.
Publishers have many of the same features available to them to keep new deals going and continue user renewals.
What's the Future of SimpleReach?
Considering the company's huge corporate client list, they've already reached a peak position. They keep making new deals, including one last year with Meredith Corporation's digital unit to analyze audience data insights.
One telling quote from Kim in the above TechCrunch interview says it all about why they stand out from similar platforms:
If you can position your company to go and build a data marketplace, which is many-to-many, then you become a layer [in the ecosystem], and it's harder to displace you."
With this statement, Kim proves it's possible to present business data in interesting ways without it being incomprehensible or boring. It's a great example of the fresh and exciting innovation coming out of the startup world. As such, SimpleReach is going to stay ubiquitous for a long time.
