Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.
Although researching a market is one of the first steps to building a company, not understanding your product's actual addressable market can be a death spell.
Joshua Konowe is a 4x entrepreneur with three exits under his belt (eAgent, BrandClick, and Uppidy.com). In this talk from the Washington DC Founder Institute, Josh outlines an approach to research businesses in a way that will make you different enough to not just survive, but to thrive.
Joshua will also be speaking at a free "Startup Revenue 101" event in Washington DC on Tuesday, October 7th. Learn more here.
If you enjoyed this video, be sure to follow Josh on Twitter @jkonowe.
(businessman drawing strategy on concrete wall image by Shutterstock)