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Although researching a market is one of the first steps to building a company, not understanding your product's actual addressable market can be a death spell.

Joshua Konowe is a 4x entrepreneur with three exits under his belt (eAgentBrandClick, and Uppidy.com). In this talk from the Washington DC Founder Institute, Josh outlines an approach to research businesses in a way that will make you different enough to not just survive, but to thrive. 

Joshua will also be speaking at a free "Startup Revenue 101" event in Washington DC on Tuesday, October 7th. Learn more here

 

If you enjoyed this video, be sure to follow Josh on Twitter @jkonowe.

(businessman drawing strategy on concrete wall image by Shutterstock)

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