Wine is often associated with high society, being a drink preferred only by those you go the extra effort to infuse their meals with an extra dose of class. And the seemingly infinite number of brands you see at grocery and liquor stores only reinforces the notion that you have to know what you’re doing when buying a bottle of wine.
One company, however, has set out to change all of that. That company is Pulp, a Graduate of the London Founder Institute, but most importantly, a wine subscription delivery startup that provides a gamified learning experience to help wine lovers make sense of the overwhelming world of wine and discover their own taste.
Founded in 2016 Paolo Zanelli, himself a certified sommelier, to change the negative attitudes towards wine. And his timing couldn't have been more perfect; millennials are some of the biggest consumers of wine in recent years, so creating a digital platform that caters to young, tech savvy wine lovers is a no-brainer.
While there are countless wine clubs around the world, and more popping all the time, Pulp has developed a way to stand out from the rest of the pack: personalized profiling. The way it works is, users receive four unique wines from independent producers per month, they taste the wines and rate them on the Pulp platform, and their algorithm creates a personal “Wine ID” and send them wine recommendations that match their taste profile. In addition, Pulp’s digital platform comes with short lessons that explain all you need to know about wine, to help you understand what you like about wine and what to look for in a bottle.
Pulp has recently launched an Indiegogo campaign, which has already exceeded its goal with a month to go as of this writing. However, don’t let that deter you from contributing to their campaign, as they still have plenty of perks for backers that any wine lover would enjoy.