Determining who to partner with, and what to outsource, is often very difficult. The keys to effectively leveraging partners and outsourcing, as Jim Franklin explains in the video below, are to select partners with values that align with your company, constant communication, and maximizing vendor flexibility.
Jim Franklin is the Former CEO of SendGrid, the leader in email deliverability, as well as a Mentor for the Denver Founder Institute.
In this talk from the Denver Founder Institute, Jim discusses how to effectively leverage partners and outsource as a startup to get big fast. He explains vendor management strategies, what business functions to consider outsourcing, and lessons learned from his experiences with partners and vendors.