Fund: Swizzle Ventures
Thesis: Advancing women’s health and wealth through the pivotal stages of their lives.
Fund size: $6.6 million
How she’s making the world a better place: Applying her skills to make women’s lives healthier and richer.
“I have a skill set that can be applied to this huge market that 87% of VC check writers do not understand.”
If there’s one word to sum up Jessica Kamada, it’s performance.
She spent a decade as a growth marketer helping Uber, DoorDash, Turo, and the New York Times rapidly scale their mobile audiences. At the agency she co-founded, she built one of the best performance marketing teams in Silicon Valley. Before that, she was a competitive figure skater, where grit and determination were daily practice.
Today, she brings both disciplines to Swizzle Ventures, her $6.6 million solo fund focused on advancing women’s health and wealth.
A Different Path into VC
Kamada doesn’t fit the mold of a traditional VC. No Ivy League pedigree, no finance degree, no startup CEO title. What she does have is a track record: She’s worked with 100+ companies, 12 unicorns, five IPOs, and a billion-dollar winner already in her own angel portfolio.
“If I was going to do this full-time, I needed to start my own fund,” she says. “I’ve hired and trained teams, managed a P&L, and built a business. Running a fund is just running another services company.”
Performance-Driven Fundraising
When she launched Swizzle Ventures in 2023, her goal was to keep it lean. She targeted $3 million, quickly hit it, and pushed through to $6.6 million. The first million was the hardest, but she treated fundraising like a sales process—refining her pitch until she hit a 20% conversion rate and then executing relentlessly.
“I was consistent. I did everything I said I was going to do for six months. By the final calls, people who weren’t ready at first were ready to jump in.”
Why VC Lab
Kamada discovered VC Lab through an ad. As a new mom with two kids under two, she needed focus. “I saw it as my chance, and I wasn’t going to mess it up,” she says. “VC Lab showed me what not to waste time on. For me, with no backstop or trust fund, that mattered.”
Now, with Swizzle Ventures, she’s laser-focused on markets most VCs overlook. “I have a skill set that can be applied to this huge market that 87% of check writers do not understand. That is a golden opportunity.”
Read more at https://govclab.com/2025/08/25/jessica-kamada/
