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Whether or not you’re a serial entrepreneur or on your first venture, every new business begins with the same thing: research. Good research will give you an idea of your market size, customer needs, and whether or not your business idea even makes sense.

Benjamin Ranck is the CTO and Thailand Country Manager of Jetabroad, a global online travel agency. He has also served as Director and Mentor for the Founder Institute.

In the video below, Ranck outlines the first steps to startup research. These tips are sure to save founders time, money, and countless mistakes, leading you to the "three things your startup needs to survive: revenue, revenue, revenue".

There's nothing better than actually feeling the pain with your customer. Get on-site... If you can't get amongst your customers, then it's probably not a great market to be in.

If your startup idea can use even more help, then join the Founder Institute today!

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