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Gamification is a hot term these days - but what does it really mean? At it's core, Gabe Zichermann explains in the video below from the NY Founder Institute, gamification is simply a way to look at customer loyalty campaigns as not about tangible customer value, but rather about status.
Gabe is the author of "Game-Based Marketing," founder of gamification.co, chair of the Gamification Summit and Workshops, and I almost forgot: the leader of the NY Founder Institute.
If you like the video below, follow Gabe on Twitter, or check out his upcoming gamification conference:
Gamification Summit NYC (September 15-16, 2011 in New York City) is the must-attend event that demonstrates how to leverage the power of games to create breakthrough engagement with your customers and employees. Previous GSummit events have sold out within weeks. Founder Institute readers get 30% off using the code FOUNDERS30 at www.gsummit.com.