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According to David Kidder, “startups are constantly faced with a live or die decision tree,” so it is important to identify and measure the critical metrics of a business to mitigate the risk of failure.  

David Kidder is the co-founder and CEO of Clickable - a web service that brings simplicity to online advertising. He also co-founded SmartRay and Net-X, and is the co-author of a two-time New York Times bestselling book series, The Intellectual Devotional

In this talk from the Seattle Founder Institute, David discusses a process to identify critical company goals and create metrics to monitor and accomplish them. He explains targeting goals, understanding and weighing risks, planning for uncertainty, and finding growth.

 
If you like the video below, follow David on twitter @davidskidder

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