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According to David Kidder, “startups are constantly faced with a live or die decision tree,” so it is important to identify and measure the critical metrics of a business to mitigate the risk of failure.
David Kidder is the co-founder and CEO of Clickable - a web service that brings simplicity to online advertising. He also co-founded SmartRay and Net-X, and is the co-author of a two-time New York Times bestselling book series, The Intellectual Devotional.
In this talk from the Seattle Founder Institute, David discusses a process to identify critical company goals and create metrics to monitor and accomplish them. He explains targeting goals, understanding and weighing risks, planning for uncertainty, and finding growth.