Founder Institute Image

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

A brand is a first impression that acts as a promise of what a company is going to deliver. The key to building a brand that is an asset and not a liability is to shape it around the desired customer experience, and to analyze it from multiple points of view.

Anke Corbin is a serial entrepreneur and advisor to many startups. She is currently the VP of Marketing & Distribution at MapQuest. 

In this talk from the Denver Founder Institute , Anke explains how to build a brand that is an asset for a company. She discusses analyzing a brand from multiple points of view, a visual process to clarify and build brand, naming criteria, and customer analysis. 

If you like the video below, follow her on Twitter @ankec.
 
 

 

Related Insights

More insights
Founder Institute Image
Video

The #1 Reason Why Startups Fail, According to Adeo Ressi

By Daniel Thompson on 2018-11-05
Founder Institute Image
Video

How You Can Build a Habit-Forming Product

By Jonathan Greechan on 2018-10-31
Founder Institute Image
Video

The Anatomy of a Fundable Startup, by Naval Ravikant

By Jonathan Greechan on 2018-10-18

Are you ready to join the world's premier startup launch program?

Join the Program