It’s difficult to effectively translate and scale a company’s product vision to the masses through marketing. The keys, as Eugene Lee explains in the video below, are to first clearly define the target market, then create messaging that is understandable, actionable and memorable.
Eugene Lee is the CEO of Socialtext. Before that, he held executive roles at Adobe, Cisco, and was the co-founder of Beyond Inc. - which was acquired by Novell.
In this talk from the Silicon Valley Founder Institute, Eugene discuses the foundation to creating an effective marketing strategy. He explains constructing a messaging hierarchy, strategies to influence influencers, building relationships with press and bloggers, and establishing domain thought leadership.
If you like the video below, follow Eugene on twitter @eugenelee.