Founder Institute Image

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

It’s difficult to effectively translate and scale a company’s product vision to the masses through marketing. The keys, as Eugene Lee explains in the video below, are to first clearly define the target market, then create messaging that is understandable, actionable and memorable.

Eugene Lee is the CEO of Socialtext. Before that, he held executive roles at Adobe, Cisco, and was the co-founder of Beyond Inc. - which was acquired by Novell.

In this talk from the Silicon Valley Founder Institute, Eugene discuses the foundation to creating an effective marketing strategy. He explains constructing a messaging hierarchy, strategies to influence influencers, building relationships with press and bloggers, and establishing domain thought leadership.  

If you like the video below, follow Eugene on twitter @eugenelee.

Mar 10 - Euguene Lee

Related Insights

More insights
Founder Institute Image

How to Raise Capital for an Impact Startup: Best Practices from VCs & Founders (Video)

By Dustin Betz on Aug 19, 2022
Founder Institute Image

Florida Startup Ecosystem Report 2022, with Roxette Miranda & James Irvine

By Dustin Betz on Aug 01, 2022
Founder Institute Image

Colorado Startup Ecosystem Report 2022, with Craig Swiatek

By Dustin Betz on Jul 28, 2022

Are you ready to apply to the world's largest pre-seed accelerator?

Apply to the Program